Barrie Brien is the Group CEO at Strat7. With over three decades spanning roles from Chairman to CFO, Barrie's leadership fingerprints are evident in businesses like Creston plc and the Unlimited Group. He is now CEO of STRAT7, a trailblazing firm bridging research and business consultancy, Barrie continues his passion for crafting world-class businesses that resonate value.

We discuss:

• Helping clients navigate change with data analytics and growth strategy
• Importance of chemistry and culture in management team
• Investment in proprietary software platform and streamlining operations
• Moving away from dictatorial leadership

Tim Hughes is the CEO and founder at DLA ignite and the author of the book ‘Social Selling’. He has been recognised by LinkedIn as one of the top-eight global sales experts to follow. Tim has earned his place as a key influencer by Onalytica. He has worked with many organisations to drive success in social selling and influencer marketing. He's also the co-author of 'Smarketing,' extending his insights beyond the corporate sphere. 

We discuss:

• The evolving role of personal branding in social selling strategies
• Three key elements in social selling: profile, network, and content creation
• Comparison of response rates in social selling vs. traditional methods

Martin Palethourpe is an executive coach, team dynamic coach, conscious leadership program leader, and founder of be-unbounded.com and consciousleaders.earth - two UK-based global development consultancies.

Martin works with business leaders to unlock the brilliance of their minds and transform how they lead, work, and live

We discuss:

1. How to leverage influence to promote as a force for good
2. Balancing business influence and social responsibility
3. Navigating conflicts between shareholder responsibility and social obligations
4. Ensuring authenticity in corporate social responsibility

Michelle Goodall is Chief Marketing Officer at Guild, a platform for professional communities and networking. 

She’s responsible for driving growth and business expansion of the community. She also has over 20 years experience in marketing, digital and communications - both client-side, agency-side and as a consultant.

In previous roles, she’s worked with some of the world’s most recognisable brands including Unilever, the BBC, Viacom, Direct Line and General Mills, to name just a few.

Mentioned in the episode - Guild’s Periodic Table of Community Strategy: https://guild.co/blog/periodic-table-community-strategy/

We discuss:

1. How and why brands should build a community 
2. Digital vs physical - The best places to build a community
3. The critical pillars of effective community building
4. The power of a well articulated vision

Allyson Klein is a principal at Arena Marketing, a leading marketing agency serving the technology industry. 

She leads marketing strategic counsel and messaging practices working with both tech titans and scrappy startups on their next big marketing move.

Before that, she was the VP of Global Communications and Marketing for Micron, one of the largest semiconductor manufacturers on the planet and Intel, where she held several senior positions for over 23 years. 

We discuss:

1. Utilising influence to climb the corporate ladder
2. Defining what constitutes a great career in a multinational business
3. Understanding the importance of brand positioning
4. Implementing and adapting to new strategies

Andrew Grill is The Actionable Futurist. He gives actionable advice to help any audience harness digital technologies to achieve their corporate goals with a near-term focus. Andrew has a new book coming out in 2023 called Digitally Curious.

Andrew is a highly sought after Keynote Speaker on topics like Web3, The Metaverse, Cryptocurrencies, NFTs, Blockchain, The Future of Work and Generative AI. He is a former IBM Managing Partner. He ran Kred, an influencer marketing platform before becoming an influencer himself. 

We discuss:

1. What makes a great B2B influencer
2. Digital curiosity and the marketing applications for AI
3. How the best B2B businesses deliver successful influencer campaigns
4. The best ways to reach out to influencers and utilise content channels 

Rose Bentley is the Group Director of Clients and strategy at Propeller Group. They use a combination of  Earned PR, Owned Content, Business Development and Planned Events to help their clients grow by reaching and engaging with the people who matter. 

Prior to this, she was Global head of Reputation for Wolff Olins for over 10 years, a global brand consultancy. 

Rose builds senior networks and partnerships for CEOs and other senior leaders across Europe, the US, The Middle East and India. She has also been a TV presenter, journalist and was a finalist on Masterchef.

We discuss:

1. What CEOs are trying to achieve by becoming more influential
2. How the best leaders grow their influence and build a reputation
3. What will define the next generation of great company leaders 
4. The reason why influence is not just about fame,  but also consideration

Mark Choueke is a best-selling author. He wrote Boring to Brave, the bravery as a strategic mindset transforming B2B marketing. Mark was former editor of Marketing Week and has held several senior positions in big B2B businesses. 

He helps the bravest B2B businesses build distinct, dynamic and dominant brands that win market share

We discuss:

1. The 5 principles of growth to maximize mind share
2. The conditions we need to be brave and creative
3. What the best CEOs consistently do to achieve success
4. The most common struggles entrepreneurs face and how to tackle them

Katy Howell is ​​the CEO of the social media agency, Immediate Future. Katy has run the agency for 19 years and has helped clients from Fujitsu, lastminute.com, Thomson Reuters, Google, Diageo and Sony Music, to name a few. 

She has appeared on the BBC news, various TV and Radio programmes and is widely considered an authority on social marketing. 

Katy speaks at conferences, runs masterclasses and has co-authored 5 books on social media and is a regular contributor to the press.

We discuss:

1. How she became one of the most influential social media experts
2. The dimensions of influence that matter most
3. The key pillars to growing your influence over time
4. The component parts of doing social media well for B2B brands

Jennifer Kattar is Head of Marketing for Realtime Agency, an independent digital ads performance agency built on a passion for data and measurement.

Jennifer is also a highly sought-after fashion influencer herself, amassing millions of views on Tiktok and Instagram. She was recently named one of the 20 most influential women in marketing. 

We Discuss:

1. Where influencer marketing is today and the opportunities for brands
2. What defines a great influencer campaign
3. The ‘creator values’ every influencer campaign must be built on
4. How influencer marketing can help you through the funnel