This Is Legacy: Messaging, Marketing & Motherhood for Women Business Owners

My prayer is for God to use this passion in a way that brings him glory, even when that might look different than my initial vision (again, this very podcast. He has a way of moving in ways we never expect).   

This podcast is here to encourage, motivate and inspire you to seek after the legacy God has for you to live. There’s no cookie cutter version. We’ll all have similarities woven into the tapestry of what we leave behind us, but what God is calling you to is likely different than what He has prepared for my life. 

While this idea of legacy may look a little different for every woman and her business, we’re here to learn and grow together, through the mistakes and through the victories, through the pivots and shifts, the iterations and impact, through the way we show up, and through the way we build in small outlets of service into the way we do business.

It’s been said that legacy is what you make it, but perhaps it’s more than that. Less of ourselves and more of God’s hand in our life.

THIS… is legacy, and this podcast seeks to connect women who desire to be in God’s will for their lives AND believe the sky’s the limit when it comes to creating a legacy brand. What we need is the support, education and encouragement to make it happen. 

Please join the friendship and conversation at This Is Legacy. So happy you're here. 

Have you ever walked alongside someone you care for as they go through hardship, grief, or a terrible experience? Most of us have, and it can be so difficult to know what to say and what to do to support them in the best way. My guest today, Kari Bartkus, is building a business around this idea that no one should walk through hardship or grief alone, and she equips others with practical ideas and gifts they can use to be the hands and feet of Jesus to their loved ones who are going through difficult times.

You can get 10% off your purchase of handmade gifts to support your loved ones at her shop www.lovedoesthat.org using the code LEGACY10. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

We all have core values, whether we have taken the time to recognize them or not, but what are they exactly? Core values are deeply engrained, guiding principles and values that we hold which form the foundation for how we work and live. Core values are often passed down from generation to generation, built into our nurture as children, and play a key role in the legacy that we leave as human beings but also as business owners. In today's episode, we go through reasons why you need to designate core values for your own legacy brand, how it impacts your messaging, and the clarity, consistency, and cohesion it will bring to your brand.

Get Sales Copy Shortcut here (https://salescopyshortcut.com). Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

We are often brought together by what unifies us, aren't we. Our values in life, our faith and family, and what we hold dear and precious in our hearts is what brings us together. So has this idea of legacy in business and life and the companion idea of a God-led business and life. I'm so excited to share this interview with Avery Forrest, who was a successful wedding photographer in the Gulf Shores of Alabama before listening to the leading of the Lord in her life to let that go. To do something different. And now she is mentoring women who have the desire to do all things to glorify God in their lives and in their businesses. You will be encouraged and challenged in this episode to give all you have to what matters most and, if you haven't done it yet, do the hard work of prioritizing what comes first in your life. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Teresa Huff, a nonprofit strategist, started out her career as a special ed teacher and then transitioned to a work-from-home parent to create more flexibility for her family. In this episode, Teresa and I talk about how she built a business from home, how being a work-from-home parent differs from a stay-at-home parent, how her skills in previous work have translated into grant writing, and how this niche is ideal for those who love to serve and love to write.

This is a special episode of the podcast! I'm actually interviewed by the launch strategist who helped me create and release my digital product, Jamie Russell. Today we do a debrief of the digital product creation process and take an honest look at the mindset I had going into this project, the work Jamie and I did together to pull out a product suite and launch plan that fit my style and personality, and the results of the launch -- the numbers, stats, conversion rates, everything. So it's a fun change to the podcast and you get to hear someone interview ME. Thank you, Jamie, for the interview and for being willing for me to share the audio with my podcast listeners. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Ever felt stuck in your business, not really making progress forward, but not knowing how to make a change for the better? My guest on the podcast today, Casey Gromer, is a fractional integrator for visionary female business owners -- which means Casey and her team run businesses for these powerhouse women -- but this is not what Casey started out doing. Her journey from where she began to where she is now involved a lot of work moving past societal business norms and the advice of the "gurus" out there to really figure out what SHE was called to do. In this episode, we talk about her road of entrepreneurship, how the path is never linear, how vision plays a key role in the success of a vusiness, and how her business serves clients now. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

{Note: this episode discusses the sensitive topic of human trafficking and exploitation, so please use discretion if you have little ears around you while you tune in. Ear buds recommended!}

As the issue of human trafficking and exploitation continues to grow as a hot topic on social media, it can feel overwhelming to know what we as mama bears can do to help stop the exploitation and make a difference in the lives of the children and the vulnerable. But what does this look like at a local level? What does this look like from the perspective of someone with boots on the ground? My guest this week, Tatiana Bergum, sheds a floodlight on what trafficking and exploitation look like locally, how it's not like the movie Taken, and how we can educate ourselves and actually help make change. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Have you ever wondered, as an entrepreneur, when you might need a new brand message for your business? Today on the podcast, I'm going to be sharing the three "seasons" of business that you may go through in which you might decide to rewrite your messaging or hire a messaging strategist to work with you. We also talk through why you might be resistent to the idea of writing new copy and the importance of testing your messaging. At the end, I share a segment of content that's impacted me this week and why we need to move forward in perseverance and not live a life of "I only do what I like to do" in our relationships and business. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Are you a homeschool parent and running a business? Whether you've been thrown into a homeschooling decision because of covid-19, or you're in a season of figuring out how to grow your business in addition to homeschooling your kids, this episode goes into how I make it all work (and why I really don't love that question), how things shift and change in our house to make school and entrepreneurship optimal for our family, the support I have to make it happen, and the role of expectations for myself and our household. We are each called to our own personal version of entrepreneurship and homeschooling, and that's the beauty: that homeschooling can look different for everyone. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!