In today's episode, I introduce the release of Sales Copy Shortcut, my new digital product to help you write your easiest sales page yet, what's included, the unique bonuses available during launch week, and a few behind-the-scenes stories during the making of this product, including mindset, tech, and a spontaneous family camping trip. Check out the plug-and-play sales copy builder at salescopyshortcut.com and get it (plus some sweet release week bonuses!) for only $37. Subscribe to the podcast and connect with me for even more support and training on your legacy brand message. Join The Legacy Entrepreneur community here for connection and discussion!

Reena Philpot's experience with sales started with telemarketing and then continued when she and her husband started their own business, and as her entrepreneurial journey brought her experience after experience . Reena shares that she wasn't made to be a full-time mom, how she and her husband decided to go into business together, the faith that made it all happen, and now how she coaches entrepreneurs in her sales approach that is filled with persistence, care, value, and grace. 

Reena Philpot: I am a wife to my husband, Earl, who is also my business partner. I am a mom to two boys, ages 19 and 22. I am a Christian. I love people and believe in being kind. My husband and I have owned our office equipment business for 18 years. We serve mostly rural communities throughout 33 counties in Kentucky. We have 13 employees and enjoy helping them, our community, and the businesses we serve grow. I have a passion for business, especially sales, and love helping others reach goals they may have never thought were possible. I started doing more with this a year ago when I started my sales coaching business.

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We're all in business to bring in revenue, make an impact, create a difference in the lives of the people we serve. But when we take a step back and look at the big picture, we realize that our financials play a significant role in how we can grow. Strategically looking at the numbers, figuring out what they mean, and acting upon what is the wisest decision for our business is what today's guest, Heather Craig, is all about. Heather shares how critical it is to look at our numbers, why we should care, and how it can help us create and build an even greater legacy in our businesses. 

About Heather:  A native of east-central Indiana, Heather’s childhood growing up on a corn and soybean farm instilled a work ethic and appreciation for the nuances of small-business accounting that reached far beyond farming. After graduating from Purdue University with a degree in Agribusiness Management, Heather went on to receive her Master’s Degree in Accounting and Financial Management from DeVry University. Combining her love of accounting with her experience in agriculture, Heather served as the Corporate Controller for a large (public-reporting) fuel ethanol plant. In her 11 years as Controller, Heather’s work offered a great deal of opportunity to evaluate and streamline accounting systems and processes and led to her true passion of leading organizations through financial growth and transformation. Now, Heather harnesses these same principles to help small and mid-sized businesses thrive. She is working to change the relationship you have with your accountant/CPA so that it is more beneficial and provides for sustainable growth.

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One of the biggest mistakes entrepreneurs make in their sales copy is announcing the offer and then going right into how awesome their offer is. The benefits, features, how it will change the life of their ideal client in one way or another. These sales pages miss a critical component: speaking to the transformation. So if you need to write a sales page that will convert, tune in for this hot tip for sales page copy.

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Today on the show, I am very pleased to bring you my own sales coach, Nikki Rausch, and her expertise on the subject of selling authentically and with heart. Through Nikki's methodology, selling what you offer doesn't have to feel uncomfortable -- it can be easy, conversations, and Nikki gives us great tips to doing so well. She also graciously answers a few audience questions toward the end of the show!

About Nikki: CEO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as NASA and Hewlett-Packard, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or salesy. Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.

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Very few things are as important in entrepreneurship as relationships, and in today's episode, my guest Christa Hutchins teaches us ways to grow our businesses and increase visibility and opportunity for our brands through creative collaboration ideas and trains us on how to effectively build relationships with potential partners before you send the pitch. 

About Christa:Christa Hutchins uses tough grace to equip busy communicators and leaders with project management and problem solving skills so they can turn their big ideas into a successful ministry or business. She is passionate about teaching women to find practical application of the Bible in their personal, professional and ministry lives. Christa lives in south Louisiana with her husband in their delightfully empty nest.

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How do we as entrepreneurs and business owners decide what we speak up about? When do we make the decision that it’s more beneficial to remain silent from a business standpoint? When is it okay to potentially repel people or make people uncomfortable with our words? How can we stay true to our values and stand firm in our faith while also owning a business? Finally, how can we use the rat race of social media for good, on both personal profiles and professional profiles, maybe even being selective on which platform you get loud? What prompted me to choose this topic this week is more than the issue itself -- though I am certain God wants me to speak even though it is so, so hard -- what prompted me to speak up is also the benefit I hope it will be to you, as YOU decide how you’ll use your platform to stay strong to your values and not remain silent.

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If you are about serious about prioritizing the marketing of your business, you will prioritize this specific kind of content: brand awareness content. Why? Brand awareness content is the meat and potatoes content that keeps your brand top of mind, increases audience loyalty, builds know, like, and trust with your fans, and prepares your audience for future offers, sales campaigns, and launches. In today's episode, we dive into what brand awareness content is, why you need this kind of content in your marketing, and how to make it happen.

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Have you ever thought about what you want your life to look like when you're 80? When you're old and gray, what will you look back and see?

Elizabeth Cook, of Elizabeth Cook Communication, shares this perspective with us in today's show along with the tools she uses to plan out her life and business, including yearly goals and how she breaks those into quarterly, monthly, and even step-by-step tasks to get the right things done. Her encouragement to prioritize what is truly important and focus on those key things to keep your eyes on what matters most will encourage and challenge you, as it did me.

About Elizabeth: Elizabeth is the owner of Elizabeth Cook Communications where she partners with small business owners to help them implement their big ideas. She takes over content creation from idea to execution so you can remove it from your to-do list. She's passionate about using organizational skills to live intentionally. She and her husband live in Charleston, SC with their three teenage daughters where they enjoy kayaking and long walks on the beach with their dog Leo.

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Think of how you'd feel if you could enjoy the rest of this summer while still knowing that your visibility tactics for your business were working FOR you? You can continue to get eyes on your business without spending countless hours spinning your wheels by implementing these 3 focused ways to amplify your visibility over the summer. In this episode, we talk through strategically batch creating and scheduling content, PR opportunities you can explore, and prioritizing relationships with other entrepreneurs.

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Join The Legacy Entrepreneur community here for connection and discussion!