This Is What I'd Do If...

Maybe you launched your course or program… and heard nothing but crickets.

Maybe you had high hopes — and it just didn't go the way you imagined.

Today, I'm sharing what I would do if my launch failed or didn’t meet my expectations — the real steps I'd take (after giving myself a minute to feel the feels) to figure out what went wrong, what actually matters, and how to move forward smarter and stronger.

Because this is just one launch.

It’s not the end — it’s the beginning of gathering the data you need to make your next launch even better.

In this episode, I cover:

➔ Why launching at all is something to be proud of (even if it didn’t meet your goals)

➔ The two big reasons most launches fall short (and how to spot them)

➔ How pre-launch nurturing (or missing it) impacts your results

➔ Why your launch event (webinar, challenge, video series) matters so much

➔ Common messaging mistakes that tank registration pages and sales pages

➔ How to make the transition from teaching to selling way less awkward

➔ What “enough promotion” actually looks like (hint: more than feels comfortable)

➔ Why sending those last-chance emails matters more than you think

➔ How your launch style affects your success (and why it needs to match YOU)

➔ What world events and trust factors have to do with buyer hesitation

➔ How to do a proper post-launch debrief (and why it’s gold)

➔ What to tweak — and why you probably don’t need to burn it all down

Takeaway:

A launch that doesn’t meet your expectations isn’t a failure — it’s feedback.

Look at the data, find the small improvements, and know this: You get better at launching by launching.

This is just the beginning.

Resources and links:

➔ Daily reminders, livestream resources, and replays: https://theunicornadvisory.com/this

➔ Find your best launch style with Tracie Patterson’s Your Launch Style: https://www.traciepatterson.com/yls

➔ Watch the full series on YouTube: https://www.youtube.com/playlist?list=PLGzunrj6nUWy5SUUlQPLsU1sS5-dImAzM

If you are creating an online business, you have probably heard that you need to grow your email list. But what if you could skip the stress of complicated lead magnets and start by building a simple, sustainable digital product that grows your audience, nurtures relationships, and generates income?

In this episode of This Is What I’d Do If, I am sharing exactly what I would do if I were starting a newsletter from scratch.

We will cover:

➔ Why a newsletter can replace the need for a lead magnet

➔ How a newsletter supports all three parts of the Creator Growth Loop

➔ How newsletters can help you build visibility, create valuable assets, and make offers

➔ Different ways to structure your newsletter

➔ Why newsletters are powerful even when you are starting with a small audience

➔ How to think about monetising a newsletter from day one

➔ Why focusing on the benefit, not just "join my newsletter," makes all the difference

➔ Tools and platforms you can use to launch your newsletter easily

Whether you want to create a free newsletter, add a paid version later, or use your newsletter to build long-term revenue streams, this episode will give you the practical steps and strategies you need to get started.

➔ Watch all replays and get notified about upcoming sessions: https://theunicornadvisory.com/this

➔ Subscribe to the podcast here: https://this-is-what-id-do.captivate.fm/listen

➔ Subscribe to my YouTube channel: https://www.youtube.com/@suemclachlan

Additional Resources:

➔ Growth in Reverse (newsletter growth and monetisation strategies):

➔ 30 days. 30 Days To Grow Your Newsletter (from Growth in Reverse)

You can catch new livestreams daily and subscribe to the podcast to stay up to date with all the behind-the-scenes strategies for building a scalable, sustainable online business you love.

Thinking about starting fresh with Kajabi or just signed up? In this episode, I’m sharing exactly what I’d do if I was starting from scratch on Kajabi — what to focus on first, what to avoid, and how to set yourself up for sustainable success.

If you have ever felt overwhelmed with where to begin, this episode gives you a simple, strategic path to start strong and build momentum fast.

We cover:

➤ Why you should not waste time building a full website when you are starting out

➤ The simple pages you should create first to start collecting emails and selling

➤ The essential Kajabi settings you need to set up (and what you can leave for later)

➤ How to create and sell simple products early, including digital downloads and coaching calls

➤ Why creating value, being seen, and making offers must be balanced from the start

➤ How to use your first three months on Kajabi wisely to build a real revenue-generating business

➤ Common mistakes new users make — and how you can avoid them

If you want a clear, realistic plan for your first few weeks and months on Kajabi, this is for you.

Resources mentioned

🎯 Get your first 3 months of Kajabi for just $99 (plus bonuses)

https://theunicornadvisory.com/kajabi

🎯 Access free resources and past replays

https://theunicornadvisory.com/this

About your host

Sue McLachlan is a Kajabi Strategist and Business Advisor, helping creators and entrepreneurs build sustainable, scalable businesses they love using Kajabi.

Funnels can be a fantastic way to sell your products—but they’re not the only way. And sometimes, the pressure to build yet another complicated funnel can stop you from doing the most important thing in your business: making it easy for people to buy from you.

In this episode, I’m sharing why funnels aren’t your only option, how they can actually make it harder for your customers to purchase, and why it might be time to start thinking more like an e-commerce store.

We’ll talk about how the digital product world has overcomplicated things, why putting all your offers behind opt-ins and hidden upsells could be costing you sales, and how Kajabi’s new Shopping Cart feature changes the game by making it easier for customers to browse and buy multiple offers at once.

If you’re ready to make sales more simply—and feel less stressed doing it—you’ll love this episode.

Here's what we cover:

✨ Why funnels aren’t wrong—but they’re not always necessary

✨ How funnels can sometimes accidentally block ready-to-buy customers

✨ What we can learn from successful e-commerce stores

✨ How selling digital products can (and should) feel easier

✨ Why the new Kajabi Shopping Cart is a total game-changer

✨ How to promote your shop like an ecomm store (without needing 18 emails)

✨ What you can sell if you think you don't have enough products yet

✨ Why it’s time to showcase your offers—without making customers jump through hoops

🎯 Resources Mentioned:

Join the Kajabi Shop Sprint Earlybird Waitlist: theunicornadvisory.com/this (50% off early bird discount for waitlist members when registration opens!)

🎥 Catch all livestream replays + resources:

theunicornadvisory.com/this

Feeling like things should be moving faster by now? You’re not alone—and you’re definitely not behind.

In this episode, I’m diving into one of the most common things I hear on coaching calls: “I thought I’d be further along by now.” Whether you’ve launched a course, built your first funnel, or just started growing your list—if you’re feeling like it’s taking too long, this one’s for you.

Here’s what we cover inside today’s episode 👇

➡️ Why the “just follow the blueprint” messaging is damaging and what’s actually realistic

➡️ The identity shift of becoming a business owner (and why it’s a lot to carry at once)

➡️ How comparison sneaks in and makes us forget everything we have achieved

➡️ The 💡 melting ice cube analogy from Atomic Habits (and how it helps reframe invisible progress)

➡️ Why fast growth is rarely sustainable and slow, steady actions compound over time

➡️ How to define what success means for you (not what everyone else is chasing)

➡️ Why it’s time to stop looking at what didn’t happen and start celebrating what did

➡️ Easy ways to track your progress, build momentum, and stay in it for the long haul

➡️ The truth about burnout, launch recovery, and what to do when a big push doesn’t pay off (yet)

This is your reminder that progress isn’t always visible—but that doesn’t mean it’s not happening. Keep going. You’re building something real. 💛

🎧 Replay + daily reminders

theunicornadvisory.com/this

🧠 Subscribe to the podcast

this-is-what-id-do.captivate.fm/listen

📺 Watch the full video on YouTube

youtube.com/@suemclachlan

If you've tried ChatGPT last year and thought, “Meh, it’s okay”? It’s time for a revisit. The speed at which it’s improved is kind of wild, and if you haven’t played with it in a while, you’re going to be surprised at what it can do now—especially if you’re a coach, course creator, or digital product business owner.

In this episode, I’m sharing how I actually use ChatGPT in my day-to-day business—including some really simple ways to get started (even if you’re not “techy”). I walk you through how I use it for livestream prep, how I get better results by speaking into it, and why I’ve ditched a bunch of other AI tools because ChatGPT now does pretty much everything I need.

✅ Why the memory feature has completely changed the game

✅ How I use voice mode to brain dump faster than I can type

✅ What I’ve stopped using (RIP to my AI tool graveyard)

✅ Why I treat ChatGPT like a VA—not a magic machine

✅ How I repurpose one idea into a whole batch of content

✅ The little things that drive me mad (hello, dashes and flattery)

✅ Simple ideas to get started if you’re new or feel unsure

Whether you’re creating offers, building a course, brainstorming your next move, or just trying to get your content done without losing your mind—this episode gives you a real look at how I’m using ChatGPT right now to do it all faster, easier, and with way less pressure.

Resources + replays:

https://theunicornadvisory.com/this

Ever had one of those days where your brain says nope, your energy is nowhere to be found, and the idea of doing anything feels impossible?

Same.

In this episode, I’m talking honestly about what to do on those “I just can’t today” days — and why those moments don’t make you a failure. Whether you need to take the day off completely, or you want to feel like you’ve done something, this one’s packed with strategies for navigating the low-energy fog with a bit more kindness, clarity, and momentum.

We cover everything from burnout patterns to perfectionism, and I’ll walk you through how to create your own “low energy day task list” so you always have something useful (and easy) to pull from.

If you’re exhausted but still want to move forward — this one’s for you.

• Why entrepreneurs are terrible at taking real time off — and what it costs us
• The key question to ask yourself: is this just a day… or a pattern?
• What to do if you’re in a full burnout season vs just having a rough morning
• How to take a proper break (and why your business won’t collapse if you do)
• The power of a “low-energy day task list” — and what to put on it
• How to link your quick tasks to the Creator Growth Loop so you’re always making progress
• Ways to gamify your productivity when your energy is at zero
• What perfectionism looks like on flat days and how to break free from it
• Why building a business that fits your energy isn’t a luxury — it’s essential

→ Get the Make More Offers resource (free): theunicornadvisory.com/this

→ Follow the series as a podcast: theunicornadvisory.com/this

"Your business can be built to support your energy — not fight it. But only if you let it."

In this episode, Sue walks you through her entire process for creating a 60-minute workshop on short notice – from choosing a topic you already know, to planning the content with ChatGPT, and even setting up the registration page and simple promotion strategies. Whether you want to go live tomorrow or next week, this is the strategy Sue uses to turn ideas into fast, useful digital products without overthinking it.

→ How to choose a teachable topic you can confidently present with little prep

→ Using ChatGPT to brainstorm, structure, and flesh out your session

→ Why focusing on outcomes (not just content) makes your workshop stronger

→ A simple format you can follow to stay on track without needing slides

→ Tips for validating, pricing, promoting, and delivering your workshop

→ Smart ways to repurpose your session into a sellable product or lead magnet

→ What to do if the tech fails or if you feel too nervous to go live

→ ChatGPT (Pro plan recommended for memory features)

→ Free Make More Offers resource at theunicornadvisory.com/this

→ Livestream signup and replays: theunicornadvisory.com/this

Subscribe to the podcast and join the daily livestream series at theunicornadvisory.com/this.

Got a scenario you'd like Sue to cover? Email her or leave a comment with your "This Is What I’d Do If…" situation.

Not feeling the whole course creation thing right now?

If the idea of filming another set of modules makes you want to trade your entrepreneurial dreams for a job at Aldi, you’re going to love this episode.

In today’s session, I’m sharing a massive list of digital products you can create instead of a course—things I’ve sold myself, ideas from clients across a range of niches, and a heap of options you may have never even considered.

We cover:

➡️ Communities (and why they don’t need content to be valuable)

➡️ Templates (beyond Canva) that save time and sell fast

➡️ Spreadsheets, trackers, calculators, and clever planners

➡️ Notion templates + digital assets people actually use

➡️ Prompts, swipe files, scripts, private podcasts, and newsletters

➡️ Selling your actual process (not theory)

➡️ Personalized plans + live sessions like workshops and play shops

➡️ And yes—creating your own Custom GPTs

By the end, you’ll have more than a few sparks for what you could launch this month—even if courses aren’t your thing right now.

🎁 200+ Ideas for Digital Products That Aren’t a Course

Get the download at theunicornadvisory.com/this

🎤 Tomorrow’s episode is all about planning a 60-minute workshop FAST.

If you had to teach something tomorrow, what would you do? I’ll show you how to pull it together quickly and actually get it sold.

🛒 Coming soon: My Kajabi Shop Sprint!

We’ll build your Kajabi storefront together using the new shopping cart features. The waitlist is open at theunicornadvisory.com/this

Get each episode of This Is What I’d Do If… delivered to your ears (and inbox) at:

🌐 theunicornadvisory.com/this

Perfectionism is sneaky. It sounds noble. It tells us we’re just trying to “make it better.” But more often than not, it’s the thing keeping you stuck, silent, and off the playing field.

In this episode, I’m sharing how perfectionism has shown up in my business again and again—including the $200K of sales I missed out on because of a product I sat on for two years because I thought it was too basic! And the countless content pieces still sitting on my hard drive waiting for the “perfect” moment.

If you’ve ever told yourself you’ll launch when it’s ready, you’ll post when it’s polished, or you’ll promote once the funnel is perfect—this episode is for you.

🎯 Inside this episode:

🔸 The wild story of the product I delayed launching… and how it became our most profitable line item

🔸 How I used “just trying to make it great” as a shield to avoid putting things out

🔸 The real reason my membership stayed in limbo for so long

🔸 Why my podcast finally exists after six years of thinking about it

🔸 What video anxiety looked like for me, and how daily livestreams are helping

🔸 Why I’m done waiting for perfect funnels, pages, and content plans

🔸 How to take imperfect action this weekend, even if it’s just one small thing

🔸 A reminder that your work—even if it's messy—can still help someone today

This episode is a love letter to anyone who’s stuck in “not yet.”

You don’t need to get it perfect. You just need to get it out there.

✨ Mentioned in this episode:

Replay access and links: theunicornadvisory.com/this

🔥 Like this episode?

Make sure you’re subscribed to This Is What I’d Do If… on your favourite podcast app so you never miss what’s next. You can also catch the daily livestreams on YouTube or at the link above.