This Is What I'd Do If...

Not sure what software you actually need in your online business? Feeling overwhelmed by too many options? Wondering whether an all-in-one is worth it or if a scrappy stack will get the job done?

In this episode, I walk you through what a tech stack really is, how to choose the right tools for your business, and why your software should support your momentum rather than steal your energy.

I share the biggest trap I see creators fall into, like spending all their time trying to save fifty dollars a month instead of putting that same time into making sales. I also share my personal story of juggling multiple platforms before finally going all in on Kajabi.

🔧 What a tech stack actually is and how it supports your business

📉 Why scrappy setups come with hidden time costs

💸 How to stop wasting hours trying to save money on software

🧠 The mental load of managing multiple tools

🔁 All-in-one platforms versus specialist software

📦 Why ease of use often matters more than advanced features

📝 How to run a simple software audit on your business

🧪 The best way to trial new tools without getting stuck in indecision

🎯 How to choose tools based on what you are actually doing

📣 Why selling and making offers should be your top priority

There is no perfect software. The best tech stack is the one that helps you move faster, sell more, and focus on what really matters. Your tools should make your life easier so you can spend more time building your business.

🎁 Kajabi Creator Day bonus bundle: https://theunicornadvisory.com/kajabi

📺 Watch the full livestream series: https://theunicornadvisory.com/this

🎧 Prefer audio? Subscribe to the podcast wherever you listen

📺 youtube.com/@suemclachlan

In this episode, I’m diving into what it actually looks like to run a Kajabi-powered business while travelling full-time as a digital nomad.

I’ve been living overseas since early 2024 and designing my business to support a life of movement, flexibility, and creativity. If you’re dreaming of working from anywhere—or wondering what it takes to make your business travel-friendly—this one’s for you.

We’ll chat through:

🌍 Why portable income matters more than “passive” income

💻 The kind of offers and structure that make location freedom possible

🏖️ What running a business on the road really looks like (hint: not laptops on beaches)

🪑 Accommodation tips for digital nomads (including the hunt for a decent desk!)

📶 Travel tech, SIM cards, insurance, and how I work from anywhere

📦 Why recurring revenue is the key to freedom when you’re on the move

🔁 How I plan business activity around my travel rhythms

👩‍💻 Setting up your business to work across time zones without burning out

🏠 The surprising joy of staying longer in one place—and how that helps with productivity

🧳 What I’d do if I were starting this lifestyle from scratch

If you're curious about creating a business that fits your life and not the other way around, this is a great place to start.

👉 Join the Kajabi Digital Nomad Community here:

https://www.nzoutofoffice.com/offers/RvKeUkFC

👉 Want to catch the livestream replays or join live?

Head to theunicornadvisory.com/this

to sign up.

Today, I’m telling you the story of how I spent months building what I thought was a brilliant membership… only to have three people join. Yep. Three. And the thing I skipped? Validation.

In this episode, I’m walking you through how to avoid that mistake by validating your idea before you create a single piece of content. I’ll show you the three levels of validation I use with clients to go from “this might be a good idea” to “people are handing over money.”

Whether you’ve got a course, membership, workshop, or coaching offer brewing in the back of your mind, this will help you figure out whether to move forward, pivot, or pause before you waste time building the wrong thing.

• The difference between curiosity signals, intent, and actual commitment
• Why waitlists are a great start—but not the end goal
• How to test your offer messaging before you build the product
• Why pre-selling or beta launching is the ultimate form of validation
• What to do if people don’t buy (and how to use that feedback to improve)
• How to confidently move from idea to action without second-guessing every step
• Real-world strategies I’ve used in my own launches (and mistakes I’ll never make again)

Validation isn’t about getting likes or clicks. It’s about confirming that people will pay for what you’re offering. You don’t need perfect validation—you just need enough to make a smart next move.

🎧 Subscribe to This Is What I’d Do If on your favourite podcast app or watch the video replays and join the reminder list at:

👉 theunicornadvisory.com/this

Got a question you’d love me to answer in a future episode? Submit it here or DM me @theunicornadvisory on Instagram. I’d love to help you move forward with clarity and confidence.

If you're running a membership and questioning whether it still fits in your business, or you’re stuck in a cycle of restructuring and second-guessing, this is for you.

In this episode of This Is What I’d Do If… I share the real story behind why I closed my Kajabi support membership, Unicorn Heroes, after five years. I take you behind the scenes of my decision-making process, from the emotional weight to the business metrics that helped me finally let go.

Here’s what we cover:

✨ How I fell into the trap of overdelivering and undercharging

✨ Why the live calls lit me up but the backend work drained me

✨ The guilt that kept me stuck longer than I should have stayed

✨ What I’d do differently if I launched a membership today

✨ Practical ways to restructure or reposition your own membership

✨ Why profitability is about more than revenue

This isn’t just about closing something down. It’s about building a business model that supports your energy, your goals, and your long-term sustainability.

👉 To get email reminders for new episodes and livestreams, visit theunicornadvisory.com/this

Let’s be honest—selling can feel a bit icky sometimes. Especially if you’re a course creator who’s amazing at teaching but doesn’t want to come across as pushy, fake, or like you’re shouting into the void. In this episode, I’m sharing what I’d do if I didn’t want to feel salesy… but still wanted to make consistent, sustainable sales.

You’ll hear:

• Why so many great creators struggle with selling (even when their course is solid)
• How aggressive marketing tactics have warped our idea of what “successful selling” looks like
• A personal story about the biggest investment I’ve ever made, without anyone selling to me
• The birthday party analogy that will totally shift how you think about promoting your offers
• Practical ways to sell that feel more like inviting than pitching
• What to do if you’ve been holding back because you don’t want to annoy your audience

This episode is for you if you’ve got something great to offer, but you’re stuck between wanting to grow your business and not wanting to be that person. There’s a better way. And it starts with clarity, not pressure.

🎧 Want more inspiration to help you make offers in a way that feels good?

Download my free Make More Offers resource:

https://theunicornadvisory.com/this

And catch all upcoming livestreams, replays, and extras here:

https://theunicornadvisory.com/this

If you’ve only got an hour a day to work on your business—make it count.

In this episode, I share the exact strategy I use to keep my business moving forward even during low-time, low-energy seasons. I walk you through the Creator Growth Loop, the three elements every creator business needs to keep in harmony:

1️⃣ Be Seen – Build visibility and grow your audience

2️⃣ Create Value – Develop and improve your offers

3️⃣ Make Offers – Generate income and keep cash flowing

I also share:

• A simple system for structuring your limited work time
• My favourite low and high-energy tasks for each business area
• Why outsourcing only works when it's balanced
• How to avoid sneaky “productive procrastination”
• What to do if you feel stuck or unsure where to focus

💡 Download the companion checklist:

theunicornadvisory.com/this

🎁 Free resource – 23 ways to make more offers:

Whether you’re just starting out or scaling up, if you’re short on time, this is the episode for you.

We’ve all been there. You put time, energy, and hope into a course or product... and crickets. It’s gutting. In this episode, I’m walking through what I’d do if I launched something and no one bought it.

From the first time it happened to me (yep, I cried for days) to how I now approach it with clarity and strategy—I’ll walk you through the questions I ask, the data I dig into, and the tweaks I’d make to start getting sales.

If your digital product isn’t landing the way you’d hoped, this one’s for you.

🎧 Want to catch the next live recording or get a heads-up when I go live?

Sign up here: theunicornadvisory.com/whatif

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It’s been a year of big change. Travel. A business rethink. Some health stuff that knocked me sideways for a while.

All of that has been incredible in some ways and incredibly challenging in others. I’ve had time to reflect and reset, but I’ve also felt stuck and unsure how to show up when I didn’t know exactly what the next version of my business would look like.

So I’ve decided to stop waiting for clarity and start creating again.

For the next thirty days, I’m going live every day with one simple prompt:

“This is what I’d do if...”

These are real questions. Some from clients. Some from conversations. Some from my own messy, behind-the-scenes world.

You’ll hear things like

→ What I’d do if I created a course and nobody bought it

→ What I’d do if I hated social media

→ What I’d do if my Kajabi setup was a complete mess

→ What I’d do if I only had an hour a day to work

→ What I’d do if I didn’t want to launch again

→ What I’d do if I was just getting started and didn’t know where to begin

This first episode is a little different. It’s personal. It’s a reset. It’s the real reason why I’ve been so quiet. Why I’ve been hiding behind the scenes. And why I’m choosing this livestream series as the thing that pulls me out of that funk.

It’s part strategy

Part therapy

And part accountability to myself

📩 Want a reminder before I go live each day?

Head to theunicornadvisory.com/whatif to get on the list

🎧 Prefer audio? Every episode will also be available on the This Is What I’d Do If... podcast

et’s see where this goes.