When I was younger, I worked for a high-tech startup that had to lay most of the company off in order to survive. They didn't do anything but prolong their demise, but the language used during the layoffs has stuck with me. I hadn't thought about it in a long time but recently heard someone say it when talking about photographs. The phrase used when I was laid off and in the review was This isn't personal. It's just business. The thing that stuck with me all these years is that it is business to the sender of the message, but nothing but personal to the receiver.  This week's podcast examine the impact of that phrase when talking photography.