This Might Just Work - Ideas for a Tired Planet

In this episode, Rob and Matt dive into the real-world challenges of trying to build a mission-driven startup in the margins of day jobs, family commitments, and, well… life. From navigating sleepless nights with a baby to the admin hell of blocked Instagram ad accounts, they reflect on how easy it is to lose momentum — and how they’re trying to get it back.

They unpack what’s been working (and what hasn’t) in their marketing experiments, the psychology of going full-time vs. staying part-time, and the tricky balance between polish and authenticity when building an audience.

If you’ve ever tried to build something meaningful on the side and felt stretched thin, this one’s for you.

💡 Mentioned in this episode:

• Why low-fi content sometimes converts better than polished ads

• Creating a marketing funnel that actually works

• Using resistance as a signpost, not a roadblock

• Rob’s favourite quote from The War of Art

• Why YouTube might be NLK’s long game

👉 Learn more about No Longer Known at nolongerknown.com
📬 Join The Ecopreneur Collective newsletter: robwreg.substack.com

Follow on instagram: @robwreg @nlk_clothing @nlk_matt

What if the key to restoring nature lies in uncovering the past?

In this episode, I’m joined by Iris Kramer, founder of ArchAI and Forbes 30 Under 30 scientist-turned-startup-CEO, who’s pioneering the use of AI and LiDAR to rediscover lost landscapes, from medieval furrows to ancient orchards and turn them into assets for nature recovery.

We talk about:

• How Iris went from archaeology to AI entrepreneurship

• Why historic maps and burial mounds matter for modern biodiversity

• What it's like bootstrapping a deeptech startup without VC

• Her vision for a national (and global) “map of the past” to guide future regeneration

It’s a fascinating story of tech, nature, and startup grit — and a must-listen for anyone building at the intersection of climate, data, and land use.

To learn more about ArchAI head to www.archai.io

🌱 Subscribe to my newsletter for more founder stories + tools for building planet-positive businesses: The Ecopreneur Collective

🧵 Follow my own journey building a regenerative clothing brand at: www.nolongerknown.com

In this special on-location episode of Startup Diaries, we’re recording from Andalusia – the birthplace of the No Longer Known idea. Sitting together for the first time in person, we reflect on our journey, test some early merch, and dive into the big strategic questions every startup should be asking.

We explore:
🔹 What makes our conservation fashion brand truly different
🔹 Why scarcity can be a force for good
🔹 The trade-offs we're making by rejecting fast fashion
🔹 The tension between profit and purpose
🔹 How we're trying to build a community, not just sell clothes

Plus, we share early insights from our t-shirt sampling process and preview upcoming community features like Discord polls and artist spotlights.

And stick around for the Iberian Wolf Quiz 🐺

🎧 Whether you're an early supporter, aspiring founder, or just curious about combining creativity with conservation, this episode gives an honest behind-the-scenes look at building a meaningful brand from the ground up.

👇 Drop your feedback in the comments or join the conversation by signing up to the NLK launch list at NoLongerKnown.com

In this episode, I speak with Alex Kornelsen — a former startup and innovation strategist who left the corporate world to co-found Mission to Marsh, a storytelling-led non-profit restoring wetlands and rebranding peatlands as climate heroes.

We talk about how it all started with a Tinder date and a one-sentence peatland pitch, and go deep into what it takes to launch a mission-driven organisation from scratch — from faking a film to raise €50K, to securing Patagonia support, to building a community using marketing, humour, and open storytelling.

Whether you’re looking to launch something planet-positive or just curious about how skills from marketing and innovation can be redirected for nature — this episode is packed with insights, honesty, and energy.

00:00 Intro
01:00 From Tinder to Peatlands — how it all began
04:00 The one-sentence pitch that changed everything
06:45 Why a documentary came before the non-profit
09:30 How they raised €1M and got Patagonia’s support
13:00 Behind the scenes of making the film
16:40 The power of storytelling in conservation
20:10 “Fake it till you make it” — lessons from launching
25:30 From GoFundMe to corporate partnerships
30:00 AI + grant writing: how they raised €20K in 30 minutes
32:00 Why LinkedIn beat Instagram for traction
36:45 Personal branding in nature restoration
40:15 Disrupting the non-profit model
44:00 Co-founding with your life partner — the real talk
50:00 Starting a for-profit arm with peatland tech
57:00 Final thoughts on optimism, failure, and what nature teaches us
01:00:45 The billboard quote, book recommendation & business idea

👉 Connect with Alex Kornelsen on LinkedIn
https://www.linkedin.com/in/k0rnelsen/

👉 Explore Mission to Marsh and watch the film
https://missiontomarsh.org/

📷 Follow the Mission on Instagram and LinkedIn to see where the film is touring next.

🛠️ Interested in building your own planet-positive venture?
Check out The Startup Diaries episodes — where I document the behind-the-scenes journey of building No Longer Known, a new nature-led brand from scratch.

Subscribe on your favourite platform and come along for the ride.

In this episode of the Startup Diaries, we’re joined by video creative and marketing agency pro Jack Edwards to help us answer a huge question: how do we turn our early-stage startup into a story people actually understand and care about?

We dig into:

• Why storytelling (not stock footage) makes a brand stand out

• How to explain your mission in 30 seconds (without sounding cheesy)

• The 4 types of video we’re planning for the No Longer Known launch

• Whether your startup really needs an animated dodo

• Why the unboxing experience is the product

Plus: a deep dive into dog actors, content ideas that made us stop scrolling, and a quiz on the extinction of the dodo (naturally).
👕 Want to be first in line for our launch? Sign up at NoLongerKnown.com

In this episode of the Startup Diaries podcast, hosts Rob Wreglesworth and Matt explore the challenges of sustainable clothing production, the impact of fast fashion, and the importance of ethical sourcing. The conversation delves into their research on sustainable suppliers, the logistics of production, and the significance of transparency in their business model. They emphasise the need for a balance between sustainability and practicality, aiming to create a brand that resonates with consumers while making a positive environmental impact.

Thanks to everyone who has signed up to the waiting list so far, if you haven't already, you can do so at www.nolongerknown.com

In this episode of Innovate Eco - The Startup Diaries, hosts Rob and Matt discuss their progress with No Longer Known, their planet-positive fashion brand.

Matt shares insights from his "research trip" to the Caribbean where he scouted local artists, sparking a deeper conversation about authentic art versus AI-generated images.

The hosts explore how partnering with regional artists adds cultural value to their endangered species apparel and debate the ethics of AI in creative work.

Plus, enjoy a fun quiz about hummingbirds!

If you haven't already please do sign up for the mailing list at www.nolongerknown.com to guarantee your chance to get one of our first drops!

If you haven't already please sign up to be first to hear about the launch at www.nolongerknown.com

In this episode of the Startup Diaries podcast, Rob and Matt discuss their journey in building a planet-positive fashion brand, No Longer Known.

They provide updates on their progress, including smashing their initial sales target and refining their elevator pitch. The conversation shifts to the challenges of building an audience from scratch, navigating marketing strategies, and the role of hype in fashion. They explore the importance of engaging with Gen Z and creating compelling content, while also analysing a case study of a similar brand, 'Sult'.

The episode concludes with a quiz on hype culture and fashion brands, emphasizing the need for authenticity and meaningful engagement in their marketing efforts.

In this episode, Rob and Matt are joined by brand consultant Ash to discuss the critical role of branding in startups, particularly in the context of their planet-positive business. They explore the importance of collaborating with designers, the significance of brand archetypes, and the balance between humor and seriousness in branding.

The conversation also delves into the symbolism of the dodo in their branding strategy, emphasising the need for a unique approach that challenges traditional norms in the industry.

The hosts delve into the collaborative journey of designing a brand identity, focusing on the evolution of the logo and the creative process behind it. They discuss the importance of visual elements, the playful yet serious tone of the brand, and the significance of collaboration in achieving a cohesive design.

The conversation also touches on the fun aspects of branding, including a quiz segment that adds a light-hearted touch to the discussion.

For more of Ash's work head to www.studioaaaaaaalvk.com

Please also head to www.nolongerknown.com and sign up to our mailing list and VIP list if you haven't already!

In this episode of the Startup Diaries, Rob and Matt discuss their journey in building a sustainable fashion brand called No Longer Known. They reflect on their previous episode's focus on validating their business idea through a 48-hour challenge to secure paying customers.

The conversation covers the importance of feedback, the challenges of pricing and sales, and the need for a strong narrative to connect with their audience. They also explore the next steps in their journey, including connecting with artists, improving their online presence, and planning a launch event.

👉 Hi I'm Rob! I believe the best way we can tackle environmental problems is through positive action and by building impactful businesses.

Startup Diaries is a podcast where I am trying to build my own planet-positive company and documenting the journey as we go