This Miserable Job

For many people, especially those with a family and heavy responsibilities, it's not possible to just quit your 9 to 5 and pursue your dreams. In this episode, we discuss the importance of starting a side hustle to build your business, and how to transition your side hustle into your full-time job.

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This week we talk about the benefits of looking at your business through your customer's eyes. What makes you stand out? What journey are you taking them on?

We also outline Craig's online course for artists who are interested in breaking into the film industry. Outlining the learner's journey is very similar to creating a roadmap for your customer's journey.

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Some people argue that in this day and age where you can promote your business through free social media channels, that it's not really necessary to have a website. We discuss why websites are absolutely still necessary. What do you think?

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This week we answer the question that we get asked the most...how do you choose a business idea? and how can you make sure that you're not choosing the wrong idea for your business?

We discuss the four criteria for a successful business idea:

1. something you love
2. something you're good at
3. something the world needs
4. something you can get paid for

To get links to all the resources we discuss in this episode, visit thismiserablejob.com/7

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Continuing from our conversation last week about networking and collaboration, and how people buy from those that they like, this week we talk about how to develop that Know, Like, and Trust Factor.

After staying up to watch the Oscars, we are a little loopy in this one, but we manage to discuss the importance of live video in building the Like factor, and the importance of referrals and providing valuable results as a way to develop Trust.

We also discuss Craig's revelation that he wanted to create an online course about how artists can break into the film world as scenic artists. We take the last few minutes to think about what problem this course will solve and next steps to getting it out to market.

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Fresh from their trip to Belize, Craig and Coleen discuss the importance of networking and forming collaborative relationships with other entrepreneurs. Why do we need others, should we be cautious of people stealing our ideas, and the steps they take to find and reach out to people. Coleen approaches it from the introverted perspective and Craig from the viewpoint of a long-time serial entrepreneur.

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Can every business be creative? In this episode, we uncover some myths about brainstorming, creativity, and learning to unlock everyone's potential for growth. We deep dive into the importance of finding your "why" in order to build loyal customers, find success, and be happy.

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Coleen talks about her journey from full-time J-O-B to freelancer to entrepreneur. Learn how a traumatic experience at a young age shaped her personality and career choices as well as her "measure twice, cut once" approach to business.

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Craig and Coleen talk about strategies for staying motivated as entrepreneurs and the importance of avoiding things that could cause you to lose motivation and give up on your goals. We discuss how staying off of social media and traveling to Israel made a difference in our journey towards leaving the 9 to 5 and how we need to seek inspiration on a daily basis.

We also have a ton of inspirational quotes sprinkled throughout this episode so if you are a solopreneur, 1-person army, or an entrepreneur without a support system, feel free to bookmark this one and come back to it whenever you need a boost.

You can find the show notes with all the resources that we talked about here:

thismiserablejob.com/2

This episode talks about the importance of having a coach or a mentor to get to the next level - whether that be developing the expertise that people will pay you for, the courage to quit your 9 to 5, or reaching your personal best. You will also learn a ton about Craig's journey to being a professional artist.

You can find the show notes with all the resources that we talked about here:

thismiserablejob.com/1