This Miserable Job

Listen to Coleen tell her story of rebranding Course Coder and Craig share insights on how he thinks that developing a good brand is like dating and marriage. 

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In this episode, we discuss the About Page, and what needs to be on it. 

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In this episode, we discuss the power of testimonials and why, as business owners, it is absolutely necessary to include testimonials on your website. We talk about the psychological influence that testimonials have - not just on potential customers, but on the customer giving the testimonial and on you as the business owner. And we also discuss the impact this can have on your revenue.

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This week we talk about the importance of having contact information on your website. We also talk about why we have been MIA the past few weeks and future projects in the works.

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As a business owner, especially if you are in creative services, do you choose to put your prices on your website? In this episode, we discuss why business owners, especially digital entrepreneurs might choose not to do that, but why we think it is absolutely necessary and how this is viewed by potential customers.

Many people talk about imposter syndrome - that feeling of self-doubt, anxiety, and depression that prevents us from accepting and celebrating our biggest strengths and what we have to offer. But in this episode, we talk not only about Imposter Syndrome, but also about the Kruger-Dunning Effect, or Holier Than Thou Syndrome, where we are not able to see our weaknesses. Having a healthy balance is essential for business growth.

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How can we get more results and be more productive when we face business obstacles? In this week's episode, we discuss 3 psychology-driven concepts that will help us to be more productive - putting on the right mindset, taking the time to build expertise, and developing accountability.

This week we talk about how to know which opportunities to accept and which to reject. 

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This is an often debated topic and we wanted to add our 2 cents to the conversation? Do you need to have a college degree to be a successful entrepreneur?

We also outline 6 very important skills that every entrepreneur needs to have and how to go about developing these skills.

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Time management and being laser focused is super important for solopreneurs because of ALL THE THINGS that need to be done. In this episode, we give practical tips like putting the phone away, time blocking, avoiding shiny object syndrome, and making sure that we don't develop a pattern of never accomplishing things that we've set out to do.