This Mum Loves Tech

This Mum Loves Tech Episode 22: Website vs Landing Page – What’s Right for Your Business? 

In this episode, I'm breaking down one of the biggest questions small business owners have: Do I need a full website, or is a landing page enough? 

If you're building your online business and not sure where to start, this episode is for you. 

I’ll explain:

✅ What the difference is between a website and a landing page

✅ When you need one vs the other

✅ How to get started without getting overwhelmed

✅ Free and low-cost tools to build your digital presence

✅ Why you don’t need a full website to start your email list or get clients 

Plus, I’ll be telling you all about my FREE live masterclass:⁠

June's FREE Monthly Masterclass is Create Your First Landing Page for Free in MailerLite

🗓 Thursday, 19th June at 1:00 pm

No Website? No Problem.

MailerLite’s free landing page builder means you can create a professional-looking, fully branded landing page for your lead magnet, course or workshop. No coding (or hair-pulling) required. 

👉 Sign up here: https://thismumlovestech.co.uk/masterclass/ and get all the details to join the call on the 19th. 

Discover More With This Mum Loves Tech:

1. Ask your questions in the FREE Facebook group 👉 ⁠⁠⁠⁠https://www.facebook.com/groups/thismumlovestech⁠⁠⁠⁠

2. Download FREE Email marketing made easy guide 👉 ⁠⁠⁠⁠https://thismumlovestech.co.uk/email/

3. Find more This Mum Loves Tech episodes 👉 ⁠⁠⁠⁠⁠⁠https://thismumlovestech.co.uk/podcast/⁠

This Mum Loves Tech Episode 21: Writing That Sells - Conversion Copy & Confidence with Ella Hoyos

In this week’s episode, I’m joined by conversion copywriter and co-host of the Cracking Copy podcast, Ella Hoyos. She shares how she built her business after taking a career break to raise her family and how she found her confidence again through copywriting and podcasting.

We dive into:

✅ The journey from motherhood to business ownership

✅ What conversion copywriting actually is (and why it’s essential for online businesses)

✅ How to start a podcast with a small budget and zero tech experience

✅ Why AI tools like ChatGPT are brilliant assistants but won’t replace your story

✅ How Ella uses copy, podcasting and AI to grow her brand and connect with her audience

If you’ve ever wondered how to show up more confidently online or use tech like podcasting and AI without losing your voice this episode is for you.

If you are thinking of launching Ella has a brilliant guide on the latest launch trends of 2025 download for free here - https://subscribepage.io/LaunchTrends2025

Ways to connect with Ella:

Visit Ella's website - https://flurrymarketing.com/

Connect on Instagram - https://www.instagram.com/flurrymarketing

Connect on LinkedIn - https://www.linkedin.com/in/ellahoyos/

Listen to Cracking Copy Podcast - https://flurrymarketing.com/podcast

Discover More With This Mum Loves Tech:

1. Ask your questions in the FREE Facebook group 👉 ⁠⁠⁠⁠https://www.facebook.com/groups/thismumlovestech⁠⁠⁠⁠

2. Join the This Mum Loves Tech Membership for ongoing tech support 👉 ⁠⁠⁠⁠https://thismumlovestech.co.uk/membership/⁠⁠

3. Find more This Mum Loves Tech episodes 👉 ⁠⁠⁠⁠⁠⁠https://thismumlovestech.co.uk/podcast/⁠

This Mum Loves Tech Episode 20: Why First Impressions Matter: Styling Your Brand with Personal Stylist Gail Morgan 

In this episode, I’m joined by personal stylist and colour expert Gail Morgan to talk about the power of first impressions and how your style is a key part of your personal branding for your business.

We cover:

✅ Why first impressions matter in business

✅ How your visual style builds (or breaks) trust

✅ The surprising statistics behind appearance and impact

✅ Simple tips to elevate your style, even if you only work online

✅ How to create a confident “style uniform” you love

Whether you’re recording a reel, hopping on Zoom, or showing up at a networking event, how you style yourself matters more than you might think.

Want to discover more?

Gail delivered a brilliant workshop inside the This Mum Loves Tech membership "Your Image & Impact - Creating the right first impression" which covered:

• The Importance of First Impressions
• Personal Brand v Company Brand
• Creating a Capsule Work Wardrobe

👉 Join the This Mum Loves Tech Membership: https://thismumlovestech.co.uk/membership/

Want to find out more about Gail's personal styling services?

Download Gail's FREE "Your Style Blueprint": https://gailmorganstyle.com/style-blueprint/

If you are interested in a Virtual Colour Analysis, then take a look at https://gailmorganstyle.com/virtual-colour-analysis/

And Gail has very generously created a discount code exclusive for listeners of The Mum Loves Tech podcast, use the code VCA30 at the checkout (20% discount/£30 off a Virtual colour analysis - valid until the end of May 2025)

Visit Gail's website: https://gailmorganstyle.com

Connect with Gail on LinkedIn: https://www.linkedin.com/in/gailmorgan11/

This Mum Loves Tech Episode 19: The Best Tool to Automate Client Bookings. TidyCal vs Calendly

In this week’s episode, I’m diving into the time-saving power of automated booking systems and why I recently switched from Calendly to TidyCal for my own business.

If you're still booking client calls through endless DMs or emailing back-and-forth, this episode is for you. Automating your client bookings saves time, protects your schedule, and gives your clients a professional experience from the very first click.

And before you think “this sounds complicated,” I promise, once it’s set up, it does all the work for you.

In this episode I'll cover:

✅ What an automated booking system actually is and how it works

✅ Why I switched from Calendly to TidyCal (and haven’t looked back!)

✅ The booking types you can set up inside TidyCal (not just Zoom calls!)

✅ How connecting your digital calendar and video platform creates a seamless system

✅ How TidyCal helps you protect your time, automate reminders, and even upsell other offers

Plus, I’ll tell you how you can join me live for a free step-by-step training:

Join my FREE masterclass: Tidy Up Your Time with TidyCal

🗓 Thursday 22nd May at 1:00pm

💬 I’ll walk you through how to set up your own booking system from scratch!

👉 Register here: https://thismumlovestech.co.uk/masterclass/

If you’re ready to take control of your time, streamline your bookings, and finally stop living in your inbox, this episode is for you.

Discover More With This Mum Loves Tech:

1. Ask your questions in the FREE Facebook group 👉 ⁠⁠⁠⁠https://www.facebook.com/groups/thismumlovestech⁠⁠⁠⁠

2. Join the This Mum Loves Tech Membership for ongoing tech support 👉 ⁠⁠⁠⁠https://thismumlovestech.co.uk/membership/⁠⁠

3. Find more This Mum Loves Tech episodes 👉 ⁠⁠⁠⁠⁠⁠https://thismumlovestech.co.uk/podcast/⁠

This Mum Loves Tech Episode 18: What is Domain Authentication? How to Keep Your Emails Out of Spam in 2025

In this week's episode, I'm breaking down everything small business owners need to know about domain authentication, including what SPF, DKIM, and DMARC records are and why they matter more than ever in 2025.

These seemingly innocent arrangements of letters can be the difference between your carefully crafted emails landing in your subscriber's inbox or not.

Before you switch off because this sounds too techie… trust me, this is one of the most important things you can do to make sure your emails actually reach your audience.

I’ll explain:
✅ Why Google, Yahoo and now Microsoft have introduced stricter email rules.
✅ What domain authentication actually means (without the jargon).
✅ How to set up SPF, DKIM and DMARC so your emails land in inboxes, not spam folders.
✅ Why 'info@' email addresses are getting flagged and what to do instead.
✅ How my own emails and clients’ deliverability improved after sorting this out.

Plus, I’ll tell you about two resources that can help:
💌 Download my FREE Email Marketing Made Easy: 3-Step Start-Up Guide - https://thismumlovestech.co.uk/email/
Looking for step-by-step support with your domain authentication? Get my Spam to Sales Training for £27 - https://thismumlovestech.co.uk/spam/ (please note the price has increased since the recording of this episode)

If you’re using MailerLite, Google Workspace, or just want your emails to actually get opened, this episode is for you!

Discover More With This Mum Loves Tech:

1. Ask your questions in the FREE Facebook group 👉 ⁠⁠⁠https://www.facebook.com/groups/thismumlovestech⁠⁠⁠

2. Join the This Mum Loves Tech Membership for ongoing tech support 👉 ⁠⁠⁠https://thismumlovestech.co.uk/membership/⁠

3. Find more This Mum Loves Tech episodes 👉 ⁠⁠⁠⁠⁠https://thismumlovestech.co.uk/podcast/

This Mum Loves Tech Episode 17: Starting Email Marketing Without the Tech Overwhelm: Sarah’s Story

Starting an email list can feel overwhelming, especially when you’re trying to figure it all out by yourself.

In this episode, I chat with Sarah Donoghue from MutedTone Media about:

✅ Why the tech side of email marketing kept her stuck for months.

✅ How getting step-by-step support finally helped her get started.

✅ The role of accountability and asking questions in moving forward faster.

✅ How building an email list is growing the ways she can connect with her audience.

"I could have figured it out eventually, but I’d still be sitting here months later trying to work it all out on my own." – Sarah Donoghue

If you’ve been thinking about starting your email list but feel overwhelmed by the tech, this episode will show you it’s absolutely possible, with the right support.

Want to follow in Sarah’s footsteps?

My Launch Your Lead Magnet Using MailerLite course is now open for enrolment!

Inside the course, you’ll get the exact step-by-step support you need to:- Set up your MailerLite account the right way

- Create a lead magnet that your audience actually wants

- Build a welcome sequence that nurtures new subscribers

- Start growing your list without the tech overwhelm

We kick off on Sunday 12th May, and places are limited to keep the group small and supportive.👉 Find out more and grab your spot here: https://thismumlovestech.co.uk/course/

Connect with Sarah on Instagram: https://www.instagram.com/mutedtonemedia/

Get Sarah's Hashtags & Keywords Simplified guide here

Discover More With This Mum Loves Tech:

1️⃣ Download the FREE Email Marketing Made Easy Guide: https://thismumlovestech.co.uk/email-made-easy/

2️⃣ Ask your questions in the FREE Facebook group: ⁠https://www.facebook.com/groups/thismumlovestech⁠

3️⃣ Find more This Mum Loves Tech episodes: ⁠https://thismumlovestech.co.uk/podcast

This Mum Loves Tech Episode 16: Why You’re Not Starting Your Email List (And Why It’s All Lies)

Welcome to the third episode of my four-part email marketing series!

If you’ve ever said…

📩 “I don’t want to be spammy”

📩 “I’ve got nothing to say”

📩 “I’ll start my list when I’m more established”

…this episode is going to bust those beliefs wide open.

Email marketing is one of the most powerful tools you have in your business, and I’m here to show you that it's so much simpler than you think.

In this episode, I’m breaking down:

✅ Why being visible isn’t spammy

✅ What to email your list (yes, you DO have something to say!)

✅ How to keep it simple and consistent

✅ Why you shouldn't let the tech hold you back

✅ Why your email list builds your business (not the other way around)

Want to start email marketing but not sure where to begin?

Grab my FREE guide – Email Made Easy: Your 3-Step Start-Up Guide here: ⁠https://thismumlovestech.co.uk/email-made-easy/⁠

And if you're ready to get step-by-step support to start your own email marketing journey...

Launch Your Lead Magnet using MailerLite course is back!

Join the next group of this course to start email marketing and transform your business.

💜 Limited to 15 per group

💜 6-module step-by-step course

💜 12 live sessions for support and accountability

💜 Bonuses for those fast action-takers

💜 Starts 12th May - £497 investment

Find out more and sign up here: https://thismumlovestech.co.uk/course/

Discover More With This Mum Loves Tech:

1️⃣ Register for the next FREE monthly masterclasses: https://thismumlovestech.co.uk/masterclass

2️⃣ Ask your questions in the FREE Facebook group: https://www.facebook.com/groups/thismumlovestech

3️⃣ Find more This Mum Loves Tech episodes: https://thismumlovestech.co.uk/podcast

This Mum Loves Tech Episode 15: Creating an Email Strategy on Your Terms – Sarah-Jane’s Journey to Email Marketing Her Way

Do you feel like email marketing just doesn’t sit right with you?

In this episode, I’m joined by Sarah-Jane Adams, a business mentor and author of Bringing Human Back. Sarah-Jane shares her journey from resisting email marketing to embracing it in a way that felt completely aligned.

We chat about:

✅ Why Sarah-Jane avoided email marketing for years

✅ How she found her voice (and confidence) inside my Launch Your Lead Magnet using MailerLite course

✅ The small shift that made a BIG difference to her strategy

✅ How she’s now using email to launch her new online group programme

Want to work with Sarah-Jane?

Bringing Human Back: The 16-week Online Programme

Thinking of starting a business? Ditching the 9-to-5? Turning your side hustle full-time?

This is for you.

📕 Only 10 spots

📗 Starts 30th April

📘 Beta price: £650 or 4 monthly payments of £184

Join here: https://sarah-jane.uk/online-business-book-programme/

Connect with Sarah-Jane on Instagram: https://www.instagram.com/iamsarahjaneadams/

Ready to start your own email marketing journey?

Launch Your Lead Magnet using MailerLite course is back!

Just like Sarah-Jane did, join the next group of this course to start email marketing and transform your business.

💜 Limited to 15 per group

💜 6-module step-by-step course

💜 12 live sessions for support and accountability

💜 Bonuses for those fast action-takers

💜 Starts 12th May - £497 investment

Find out more and sign up here: https://thismumlovestech.co.uk/course/

Discover More With This Mum Loves Tech:

1️⃣ Register for the next FREE monthly masterclasses: https://thismumlovestech.co.uk/masterclass

2️⃣ Ask your questions in the FREE Facebook group: https://www.facebook.com/groups/thismumlovestech

3️⃣ Find more This Mum Loves Tech episodes: https://thismumlovestech.co.uk/podcast

How Email Marketing Changed Everything – Making Sales While on the School Run

In this episode, I’m sharing my story of getting started with email marketing and how it completely transformed my business over the last year.

I’m sharing the moment it all clicked, how I repurpose content without constantly creating, and why email marketing is still the most powerful tool in 2025.

You’ll hear:

💡 The lightbulb moment: “We’re the only ones who see all our content.”

📧 How I repurpose my posts into powerful emails

⚙️ My favourite automations that save time and make sales

📬 Why MailerLite is the tech tool I can’t live without

Whether you’re a total beginner or ready to get more strategic email marketing, I’ll walk you through the mindset shift that made email feel easy and the simple systems that now run parts of my business on autopilot.

Want to start email marketing but not sure where to begin?

Grab my FREE guide – Email Made Easy: Your 3-Step Start-Up Guide here: ⁠⁠https://thismumlovestech.co.uk/email-made-easy/⁠⁠

And if you're ready to get step-by-step support to start your own email marketing journey...

Launch Your Lead Magnet using MailerLite course is back!

Join the next group of this course to start email marketing and transform your business.

💜 Limited to 15 per group

💜 6-module step-by-step course

💜 12 live sessions for support and accountability

💜 Bonuses for those fast action-takers

💜 Starts 12th May - £497 investment

Find out more and sign up here: ⁠https://thismumlovestech.co.uk/course/⁠

Discover More With This Mum Loves Tech:

1️⃣ Register for the next FREE monthly masterclasses: https://thismumlovestech.co.uk/masterclass

2️⃣ Ask your questions in the FREE Facebook group: https://www.facebook.com/groups/thismumlovestech

3️⃣ Find more This Mum Loves Tech episodes: https://thismumlovestech.co.uk/podcast

This Mum Loves Tech Episode 13: Is Canva Pro Worth It? The Features That Make It a Game-Changer

I’m back with more Canva tips, and this time, we’re diving into the Pro features that make Canva worth the investment!

If you’ve ever wondered whether Canva Pro is really necessary or if you’re getting the most out of your subscription, this episode is for you. I’m sharing my favourite Canva Pro tools that save time, boost creativity, and make content creation so much easier.

I think Canva Pro is worth the £100 yearly fee because it’s packed with features that help you design faster and more professionally without needing advanced graphic design skills.

Here’s what I’ll be covering:

✅ How to use brand kits and templates for consistency

✅ The Magic Resize tool to create designs for every platform in seconds

✅ Why the Background Remover is a must-have for business owners

✅ Time-saving hacks to speed up your Canva workflow

I hope you enjoy this episode and learn some new Canva tricks. Which features are your favourite?

Want More In-Depth Canva Training?

Inside the This Mum Loves Tech membership, you’ll find step-by-step masterclasses on everything from Canva basics to advanced design techniques. Plus, with weekly live Q&A calls, you’ll never be stuck on a tech problem again!

If Canva has been on your “I need to learn this properly” list, the Canva masterclass inside the membership are for you.

👉 Find out more here: https://thismumlovestech.co.uk/membership

Discover More With This Mum Loves Tech:

1️⃣ Register for the next FREE monthly masterclasses: https://thismumlovestech.co.uk/masterclass

2️⃣ Ask your questions in the FREE Facebook group: https://www.facebook.com/groups/thismumlovestech

3️⃣ Find more This Mum Loves Tech episodes: https://thismumlovestech.co.uk/podcast