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See omnystudio.com/listener for privacy information.
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See omnystudio.com/listener for privacy information.
Brands personify a product but PR grooms them, makes them presentable and spotlight-ready. It connects the brand to the public, builds and maintains those connections, protects its image, and is one of the pillars of its standing.
PR in India and the world has seen massive growth and maturation. It started as press conferences, press releases to newspapers and journals, to digital presence, to making it big on social media, and to now- the influencer and digital content creation and trends age. Some brands have stood the test of time and technology, all thanks to a strong PR that evolved with the consumer.
To talk about all this and more, Gauri was joined by Archana Jain, MD of a 23-year-old organization- PR Pundit. An industry expert and veteran, she has seen the industry right from its humble beginning to the blazing field it is now and has contributed to the success of multiple brands. She talks to Gauri about how she got into the industry, how did brands perceive it back then versus how does it work now, how to find the right channel for communication, how to choose the right celebrity/influencer, paid PR, and so much more.
You can find Archana on Instagram @ajpundit
https://www.instagram.com/ajpundit/?hl=en
On Twitter @AJPundit
https://twitter.com/ajpundit?lang=en
PR Pundit
Visit the website: http://www.prpundit.com/
On Instagram: https://www.instagram.com/prpundit/?hl=en
You can follow Gauri on Instagram: @gauridevidayal
https://instagram.com/gauridevidayal
Twitter: @gauridetails
www.twitter.com/@gauridetails/
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
You can check out our website at http://www.ivmpodcasts.com/
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
We all turn to desserts on our rough days. Desserts are sweet. And so is this episode where Gauri invited her little daughter Dia to talk about her take on recent times.
As grown-ups, we are trying hard to innovate and strategize for the post-Covid times, a lot of us are in the safe confines of home but battling frustration, some of us are digital nomads working from the beaches and mountains fighting bad WiFi. But here is a 7-year-old, representing her cohort, finding happiness in being able to play with her pets, watch TV with her father and solve puzzles with her mother.
Tune in to listen to her talk about her life, the worry monsters she fights with and how she misses (but also doesn't) going to school.
You can follow Gauri on Instagram: @gauridevidayal
https://instagram.com/gauridevidayal
Twitter: @gauridetails
www.twitter.com/@gauridetails/
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
You can check out our website at http://www.ivmpodcasts.com/
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Traveling is all about exploring a certain place, its culture, food, monuments; catching a vibe and returning with luggage and souvenirs. The only ritual post that is to unpack and get back to life. But for Divia, it is all about unpacking the brain and memory of all the input it has had in the days of travel and purging them into a document which will be dissected and published, and bits of it will find their way into social media and be immortalized forever.
Yes, she is Divia Thani- now the global editorial director with Conde Nast Traveler has lived an enviable life as a travel writer. Looking forward to her latest role and shifting to London for the same very soon, Divia joins Gauri to discuss all things travel. They talk about the experience and joy of new places, the freshness of it; of food and hospitality and the changes in recent times due to the pandemic. She touches upon topics like eco-tourism and sheds light on what makes for a great travel writer.
Sit back and relax, you'll surely have 2 more glasses for this round!
You can follow Divia on Instagram @diviathani
https://www.instagram.com/diviathani/
Twitter: @diviathani
diviathani
You can follow Gauri on Instagram: @gauridevidayal
https://instagram.com/gauridevidayal
Twitter: @gauridetails
www.twitter.com/@gauridetails/
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
You can check out our website at http://www.ivmpodcasts.com/
See omnystudio.com/listener for privacy information.
He has represented India in 105 international events over the past 16 years. He has 13 medals at the national level, and two golds at the international stage. With these credentials, ideally, most of us would have been able to recollect who this person might be but we don't because- what happens in Kashmir, stays in Kashmir!
The person in consideration is Arif Khan- professional Alpine skier from India, now looking forward to representing India at the Beijing Winter Olympics scheduled for February 2022.
A 26-year-old boy from Gulmarg, Kashmir; Arif has been skiing since the age of 4. He initially pursued it as a seasonal sport played in the hometown and eventually took it up professionally. Khan races in two categories: the slalom and the giant slalom. Both involve skiing downhill, crisscrossing through pole gates at speeds nearing 90km/hr.
Just like every other sport, this one too requires funding. It involves the cost of his kit, the coach, dietitian, gym facilities, travel, registrations, etc. Arif's father runs a ski kit shop and a small homestay business that was initially supporting his conquest but owing to Kashmir's turmoil, the changes in laws and administration, and the lockdown, his business suffered and it has been a roadblock ever since. A few friends and supporters did pitch in back in 2018 when he tried to run for the Olympics but fell short at the last moment, he is trying his best again now. And we can certainly help him achieve this dream.
Vasundhara and Zulfiqar Khan- friends and supporters of Arif in his journey to the Beijing Winter Olympics (February 2022) have started a crowd-funding campaign at:
https://gogetfunding.com/mission-olympics-2022-arif-khan-indias-alpine-skier/?show_desktop=1
You can help by donating and/or spreading the word.
You can follow Arif on Instagram @arifkhanskier
https://www.instagram.com/arifkhanskier/?hl=en
Twitter: @KashmirAlpine
https://twitter.com/kashmiralpine?lang=en
Facebook: @ak2018
Arif Khan
You can follow Gauri on Instagram: @gauridevidayal
https://instagram.com/gauridevidayal
Twitter: @gauridetails
www.twitter.com/@gauridetails/
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
You can check out our website at http://www.ivmpodcasts.com/
See omnystudio.com/listener for privacy information.
From the publisher's feed
This Round Is On Me is an insightful show which focuses on global topics and trends emerging post the pandemic and deep dives into them with industry Thought Leaders and Experts. The show aims to…