This Shit Works

Quid pro quo is a Latin phrase used in English to mean an exchange of goods or services, in which one transfer is contingent upon the other; "a favor for a favor". Phrases with similar meanings include: "give and take", "tit for tat", "you scratch my back, and I'll scratch yours".

Look at it this way. Quid Pro Quo is literally this for that. The transfer of the favors happens simultaneously. In networking it almost never works. 

Listen in to learn how reciprocity - which happens over the long term actually helps us build mutually beneficial relationships faster. 

Drink of the Week: The Porch Swing

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

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​​Today we produce more data on a daily basis than ever before. We think that this data helps us make decisions - or influences why our customers make the decisions they do. But its not always the case. 95% of our decisions take place unconsciously - we make decisions based on emotion versus logic. 

When it comes to surveying our customers we are generally taught to ask open ended questions, and to extract, but the truth is traditional customer feedback methods ignore two essential sources of insight: context and behavior. Context and behavior reveal the WHY behind the WHAT, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach.

Listen in as I talk with behavioral scientist Andrea Olson about her new book What to Ask: How to Learn What Customers Need But Won’t Tell You.

Drink of the Week: Secrets Revealed

https://www.cointreau.com/us/en/cocktails/secrets-revealed

Julie Brown:

Website- ​https://juliebrownbd.com/

Instagram- ​https://www.instagram.com/juliebrown_bd/

LinkedIn- ​https://www.linkedin.com/in/julie-brown-b6942817/

Youtube- ​https://www.youtube.com/channel/UCIwWVdayM2mYXzR9JNLJ55Q

Facebook- ​https://www.facebook.com/juliebrownbd/

SMPS NERC Conference 

Andrea Olson 

https://benbellabooks.com/shop/what-to-ask/

https://www.pragmadik.com/

Research

https://www.andreabelkolson.com/

https://towardsdatascience.com/the-importance-of-asking-the-right-questions-93aa3128500a

https://hbr.org/2018/05/the-surprising-power-of-questions

It has been more than four decades since the release of "Star Wars" -- and yet, we are still enthralled! 

May 4th is now commonly known as Star Wars Day. It’s a veritable holiday!

But, this internationally celebrated day is more than just a quote in the film, the day itself represents how George Lucas connected people in ways that others just could not. Studies show 62% of the American population say they like Star Wars! Why, though? What is it about this tale of a galaxy far far away that continues to capture generation after generation the world over and what are its lessons?

Drink of the Week: Baby Yoda

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

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57% of the US population currently listens to podcasts! That’s huge for a medium that’s technically still in its infancy. 

Being a podcast guest is an often overlooked networking opportunity. Have you ever considered podcast guesting as a way to increase your network. Probably not, but that’s all about to change thanks to my guest today. Jason Cercone, the founder of Cercone Consulting helps brands and professionals maximize the podcast platform - whether it’s their own platform - or by learning how to be a mic drop value driven guest on established podcasts.

Listen in for tips on how to get yourself booked as a podcast guest and start high level networking via podcasting!

Drink of the Week: Mic Drop Cocktail

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

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Jason Cercone

https://jasoncercone.com/thisshitworks

Have you ever felt annoyed by a certain sound? Eating sounds, nose and throat sounds, repetitive sounds like a pen clicking or the tapping of a foot. If you answered yes you might have misophonia. 

According to studies, approximately 20 percent of all people have this disorder to some extent, and it could be causing problems in their business and straining their relationships. 

Listen in to get a better understanding of this little studied disorder. 

Drink of the Week: Sacred Silence.

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

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Brain fog is characterized by confusion, forgetfulness, and a lack of focus and mental clarity. Most likely caused by overworking, lack of sleep, stress, and spending too much time on the computer. There are additional causes of brain fog tied to how we eat and fuel our bodies. 

Listen in as I talk with Health Coach Tanessa Shears about the twelve proven ways to biohack your body so you can eliminate brain fog and get more done in less time. 

Drink of the Week: fog cutter.

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

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Tanessa Shears

http://www.tanessashears.com/

When going through a tough time has anyone ever told you that it could be worse, or that you should stay positive? These statements are forms of toxic positivity and although often well intentioned they are probably destroying your relationships without you even knowing it. Toxic positivity silences our emotions, and forces us to pretend to be happy even when we are struggling. Nothing positive can come from that. 

Listen in to learn four ways we can combat self-imposed toxic positivity as well as four ways to avoid imposing toxic positivity on others. 

Drink of the Week: Good Vibes Only….

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Background Music

https://www.freesound.org/people/ellenmentor/

Julie Brown:

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Research

https://thepsychologygroup.com/toxic-positivity/

https://www.medicalnewstoday.com/articles/toxic-positivity#summary

Let me tell you a little bit about our guest today! Ilise Carter is an award-winning sideshow performer  - yeah - you heard me right - she a sword swallower, fire eater, blockhead and pain-proof girl who has worked with Rob Zombie, Cirque du Soleil, and appeared on Gossip Girl, Oddities, The President Show, Mysteries at the Museum, and she also has a degree in American Studies from Barnard and she recently wrote a book about the history of lipstick.

Yes. Lipstick, something small enough to fit in your front pocket does indeed have a storied history. Lipstick has evolved from a beauty secret for a select few to a required essential for well turned-out women but also a mark of rock ‘n’ roll rebellion and a political statement. Tune in to listen to this fascinating conversation that stretches from sideshow freaks to cover models. 

Drink of the Week: Liquid Sword

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

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Ilise Carter

Ilise on Oprah

Twitter

The Red Menace Book

Is your calendar stacked with zoom meetings on top of zoom meetings? The average company executive spends 23 hours per week in meetings, even though most of them useless and not the highest and best use of their time?

Listen in to discover the 6 psychological reasons why we schedule and attend useless meetings and what you can do to break free of the meeting madness and put precious hours back into your day?

Drink of the Week: Safety Meeting by Stowe Cider

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

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Research

The Psychology Behind Meeting Overload

Stop the Meeting Madness

Henry Ford once said, “There is no man living who isn’t capable of doing more than he thinks he can do.” If that is the case then how do we unlock the hidden potential in ourselves. How can business leaders unlock it within their team members?

Listen in as I talk with Rick Lozano author of Acoustic Leadership: Develop a Leadership Culture the Resonates as well as the creator of the Unlock and Amplify program as he discusses the three things that leaders need to focus on.

Drink of the Week: Yellow Bird

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

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Rick Lozano

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