Globally, the market research industry is at least worth a hundred billion dollars!  We really are living in a world where everything is market researched. 

The ads you watch on TV, the packing designs of products you use, even the movies you watch - they have all gone through a validation process using market research. The reason for this is simple really. 

When a company intends to spend millions of dollars on a product, they want to reduce the risk of failure.  In this episode of the Founder Thesis podcast, your host Akshay Datt speaks with Rajiv Lamba - the founder of the market research tech company - Neurosensum and Surveysensum.  

In this freewheeling chat about entrepreneurship and market research, Rajiv shares valuable insights about the business of market research, building a business with profitability as the primary goal, and b2b sales.  

Stay tuned for the conversation and subscribe to the Founder Thesis podcast on any Youtube, Spotify or any streaming app