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This Week: Comcast’s Xfinity Membership and the True Nature of Rewards Programs
Analysts Don Kellogg and Roger Entner discuss Comcast’s new loyalty program, Xfinity Membership, and whether it will work as intended for the cable giant.
00:00 Episode intro
00:25 Xfinity Membership overview
02:18 Loyalty plans actually drive acquisitions
04:04 Tangible vs. vague rewards
05:17 Verizon and T-Mobile's loyalty programs
06:49 Will these programs work for cable?
07:58 Customer care as a potential perk and episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Comcast, Xfinity, cable, loyalty, T-Mobile, Peacock, Verizon, churn, NPS, customer-centric, support
View all episodes
By Roger Entner
5
1111 ratings
Analysts Don Kellogg and Roger Entner discuss Comcast’s new loyalty program, Xfinity Membership, and whether it will work as intended for the cable giant.
00:00 Episode intro
00:25 Xfinity Membership overview
02:18 Loyalty plans actually drive acquisitions
04:04 Tangible vs. vague rewards
05:17 Verizon and T-Mobile's loyalty programs
06:49 Will these programs work for cable?
07:58 Customer care as a potential perk and episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Comcast, Xfinity, cable, loyalty, T-Mobile, Peacock, Verizon, churn, NPS, customer-centric, support
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