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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing episodes
- TWiLBM #194: Live from the gentle islandWelcome to episode #194. On the show: A compressed, no-frills version of the show today as Rob is remote on Prince Edward Island. Stories about Tinder match-making for dogs; Simon Malls & Mobiquity team up for “smart” malls; The Traces app launch; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Bing catches gets smarter mobile ad targeting; Timex has a new non-smartphone connected watch.Full show notes can be found here: http://untether.tv/2014/twilbm-194-live-gentle-island/0 min
- TWiLBM #193: You say you want a (beacon) revolutionWelcome to episode #193. On the show: HBC and Lord & Taylor commit to beacons; Instagram launches their Snapchat competitor Bolt; Medialets helps with attribution; Tipbombing your favourite street artist; Verizon kicks off their smart rewards program; Glympse embeds itself within Kik messenger; Nike gives away merchandise with FuelBox; Andrew Mason emerges with Detour; NextNav raises $70M. Our special guest is Debbie Kiederer of LiveLux and our resource of the week examines the differences between NFC and BLE.Full show notes can be found here: http://untether.tv/2014/twilbm-193-say-want-beacon-revolution/0 min
- TWiLBM #192: Jesus Jones had it rightWelcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data's new Perka loyalty program; PopJam's Instagram for kids; Guardians of the Galaxy VR premier. Our guest is Eli Portnoy of Thinknear talking about their new Location Score Tags.Full show notes can be found here: http://untether.tv/2014/twilbm-192/0 min
- TWiLBM #191: The in-experience store episodeWelcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches "CentreStage" in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes' Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St).Full show notes can be found here: http://untether.tv/2014/twilbm-191-the-in-experience-store-episode/0 min
- TWiLBM #190: Free our reservations!Welcome to episode #190. On the show: Google's Chromecast gets Ultrasonic; Chicago's Array of Things makes the city smarter and creepier; Telefonica deploys Brainstorm's platform to all markets; ReservationHop takes reservations hostages; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; Nescafe's PopUp Cafe puts real coffee in the newspaper - including the cup; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB unveils spot ratings for billboards thanks to Inrix. Our special guest is Gilad Amitai of Ubimo from Israel.Full show notes can be found here: http://untether.tv/2014/twilbm-190-free-our-reservations/0 min
- TWiLBM #189: Colgate kicks cavities in MyanmarWelcome to episode #189. On the show: SnapChat exploring location-based smart filters; Google acquires Skybox Imaging; Aisle411 partners with Walgreens and Google; Robocat's Thermodo weather keychain; Colgate helps the teeth of Myanmar's children; RF's alternative to wearable tech; Mind Pong by the Brain Tumour Charity; Apple patents location-based security; Ikea Russia builds a website inside of Instagram; Interactive music without learning an instrument. Our special guest this week is Howard Curtis of MapCo and our resource of the week explores why national brands must adapt to the changing traveler behaviour by Placeable.Full show notes can be found here: http://untether.tv/2014/twilbm-189-colgate-kicks-cavities-in-myanmar/0 min
- TWiLBM #188: We don't use steroids but we do biteWelcome to episode #188. On the show: Top news stories including Lego's Fusion, Chaotic Moon's intern tracking software, Ubisense's new MyWorld Platform, ShopperTrak lands Journeys for location analytics, Lucchese taps Experticity for employee training, JCDecaux augments cell signals at bus stops in Amsterdam, Audi lights up the World Cup, Garrett Camp hires well to build Reserve.com, HouseTab tries social and payments together and Slight is launched. Our special guest is Patrick Leddy of Pulsate.Full show notes can be found here: http://untether.tv/2014/twilbm-188-we-dont-use-steroids-but-we-do-bite/0 min
- TWiLBM #187: You give me fever...IrelandWelcome to episode #187. On the show: Top news stories featuring McDonalds Canada, Pinterest, Food Network, Lowe's, Naziha Mestaoui, Match.com, Amazon, Oman, Glympse, Kraft, Blippar and Wal-Mart. Our resource of the week is from ESRI.Full show notes can be found here: http://untether.tv/2014/twilbm-187-you-give-me-fever-ireland/0 min
- TWiLBM #186: Beacons to the left of us...Welcome to episode #186. On the show: Top news stories featuring Amazon, Volkswagen, Blippar, Layar, Regent St, Autograph, Avanade, Accenture, NinthDecimal (JiWire), PicQuest, Norton Outdoor, Placed, Retail Solutions Inc and Gigwalk. Our resource of the week is from Urban Airship.Full show notes can be found here: http://untether.tv/2014/twilbm-186-beacons-to-the-left-of-us/0 min
- TWiLBM #185: The modern acid tripWelcome to episode #185. On the show: Top stories from around the world featuring the WWDC iOS announcements that impact mobile, MasporMas dispensing news in the bathroom, Brian Eno's new acid trip, Hoxton Analytics profiles based on the shoes you wear, Prexter's location-based app marketplace, AT&T tracks overseas customers, Floow2 uberfies farm equipment, Coca-Cola brings college students together, Yext raises $50M, Uber raises $1.2B and Verizon's Run. Our resource of the week is Thinknear's Location Score.Full show notes can be found here: http://untether.tv/2014/twilbm-185-the-modern-acid-trip/0 min
About This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
From the publisher's feed
Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.