This Week In Media Measurement

By Paperboy.fm

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, an... more

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FAQs about This Week In Media Measurement:

How many episodes does This Week In Media Measurement have?

The podcast currently has 16 episodes available.

This Week In Media Measurement episodes:

August 19, 2026Federated attribution + Twi-XL: Can cross-media signals stay private?
Federated social marketing attribution and the Dutch Twi-XL infrastructure frame a week focused on private, comparable cross-media signals and credibility beyond clicks.
Covers 2026-08-12 to 2026-08-19; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-08-12 – 2026-08-19.
Top papers
Construction of a Dynamic Evaluation System for Cross-Platform Social Media Marketing Effectiveness Integrating Federated Learning
Platform Adaptation Under Governance Interventions: Actor Best-Response Modeling and an External Public-Case Benchmark
Expressive authenticity as a behavioral buffer: how advertising recognition shapes engagement in social commerce
Twi-XL: An Infrastructure for Cross-Media Research in the Netherlands
Research on E-Commerce Social Relationship Modeling and Marketing Path Optimization Method Based on Graph Neural Network
Themes: social media, digital marketing, consumer behavior, educational technology, sentiment analysis, public health, educational media, social media marketing
Methods: survey, qualitative, quantitative, case-study, Research and Development, cross-sectional
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12min
August 13, 2026Does Twitter attention become donations? Plus: trust in AI news
Media measurement looks less settled when likes become donations, livestream cues move sales, and audiences judge AI-generated search results against AI-labeled news.
Covers 2026-08-05 to 2026-08-12; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-08-05 – 2026-08-12.
Top papers
AI-Enabled Integrity in Social Networks and Media
Verbal and nonverbal cues in influencer performance: a deep learning perspective on livestreaming e-commerce
“The sound of salience”: a tridimensional perspective on issue salience formation
Corporate liability for social media marketing strategy and practices: A critical literature review
Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda
Themes: social media, digital media, artificial intelligence, digital communication, digital literacy, young adults, social media marketing, elementary education
Methods: survey, qualitative, quantitative, Research and Development, cross-sectional, content analysis
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Premium also covers 10 related news stories, including nielseniq.com — Measure Retail Media Incrementality and Prove Impact, iabeurope.eu — [Guest Member Blog] Europe's Marketers Just Told Us ..., and medianews4u.com — Chrome DM's Pankaj Krishna Proposes Unified Cross ...
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11min
August 05, 2026LLM coders + Australian Internet Observatory: trust beyond clicks
As qualified items dropped to 124 while query hits rose to 3,947, the strongest thread was whether media metrics can prove validity across platforms, algorithms, and audience journeys.
Covers 2026-07-29 to 2026-08-05; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-07-29 – 2026-08-05.
Top papers
Who to activate next? Predicting influential and susceptible users in social media marketing with CFT-SIS
Building National Research Infrastructure for Digital Platform Observability at Scale
CROSS-PLATFORM NEWS JOURNEYS: MAPPING AUDIENCE ENGAGEMENT ACROSS SOCIAL MEDIA, MESSAGING APPS, AND NEWS WEBSITES
Beyond the Conventional Pipeline: Large Language Models for Social Science Measurement
The impact of food advertising on children's daily energy intake: does it differ by advertising content, format, or participant characteristics? A cross-over randomised controlled trial.
Themes: social media, consumer behavior, social media marketing, digital marketing, influencer marketing, digital media, media literacy, digital communication
Methods: survey, qualitative, quantitative, case-study, PLS-SEM, cross-sectional
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Premium also covers 10 related news stories, including indiantelevision.com — Reports suggest BARC may resume weekly TV ratings under new TRP rules, cimm-us.org — News - Coalition for Innovative Media Measurement (CIMM), and ppc.land — Ten European media groups launch ad marketplace against 80% Google grip.
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12min
August 03, 2026Can Weibo and Hazard Maps Move Beyond Clicks? Plus: Sales Signals
This week shifts from likes and reposts to whether media metrics can prove reliability, usefulness, audience fit, and downstream consequences.
Covers 2026-07-22 to 2026-07-29; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-07-22 – 2026-07-29.
Top papers
Formal Verification Frameworks for Social Media Analytics Pipelines
Beyond unimodal metrics: a multimodal evaluation framework for geo-referenced content on social media
AI and Media Transformation: Global Adoption, Emerging Trends, and Industry Impacts
Cross-context evidence on attitudinal and behavioral outcomes in video streaming consumption
From Linear TV to Curated Media: Challenges for Youth Public Education Media Campaigns and How "The Real Cost" is Adapting.
Themes: social media, consumer behavior, digital media, elementary education, digital marketing, social media marketing, education, misinformation
Methods: survey, qualitative, quantitative, case-study, cross-sectional, Research and Development
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Premium also covers 10 related news stories, including mediapost.com — MRC Issues 'Interim' Guidance On AI In Media Measurement, indiantelevision.com — Reports suggest BARC may resume weekly TV ratings under new TRP rules, and paperboy.fm — This Week In Media Measurement.
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12min
July 22, 2026Can TikTok A/B tests beat spillover? Plus: defensible AI media
New work on TikTok experiments, AI-assisted production, social contagion, and news trust shows measurement shifting from reach counts toward causal, auditable claims.
Covers 2026-07-15 to 2026-07-22; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-07-15 – 2026-07-22.
Top papers
Precision at Scale: An End-to-End Graph-based Framework for Mitigating Network Interference in TikTok A/B Tests
A quantitative study on user interaction and brand perception of visual elements in social media advertising driven by deep learning.
From Personalisation to Agentic Campaigns: Modern Marketing Techniques Using Artificial Intelligence in the Indian Context
From “Is It Real?” to “Is It Defensible?”: Governing AI-Assisted Media Production
Challenges and Optimized Management of Ideological and Political Content Dissemination in New Media
Themes: social media, digital marketing, elementary education, digital media, learning outcomes, body image, mental health, education
Methods: survey, qualitative, quantitative, Research and Development, case-study, content analysis
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Premium also covers 10 related news stories, including chinamediaproject.org — Tracking Control Archives, economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, and bizbrief.ie — European Media And Telecom Giants Unite To Launch Innovative Ad Marketplace - Biz Brief.
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12min
July 15, 2026Can WeChat diffusion be forecast? Plus: signals beyond clicks
With 134 qualified items and social media leading the theme list, the episode follows attempts to turn WeChat diffusion, influencer ROI, hate classification, and biometric engagement into defensible media measures.
Covers 2026-07-08 to 2026-07-15; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-07-08 – 2026-07-15.
Top papers
Project Management-Driven Predictive Analytics in Influencer Marketing: A Hybrid Deep Learning Approach for Maximizing Return on Investment
Profiling Digital Hate: A Multidimensional Measurement Approach Based on the Perspective API
A dataset of four Decades of Italian TV Commercials: visual, audio, and linguistic feature descriptors.
AI-Driven Signal Processing Framework for Robust Deepfake Detection and Multimedia Forensic Authentication
Driving factors of social media article diffusion: Empirical evidence from WeChat
Themes: social media, digital marketing, social media marketing, consumer behavior, elementary education, educational technology, consumer engagement, university students
Methods: survey, quantitative, qualitative, cross-sectional, structural equation modeling, Research and Development
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Premium also covers 10 related news stories, including business-standard.com — I&B ministry expands BARC ratings freeze from news to non-news channels till fresh registration, economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, and emarketer.com — news - Reports, Statistics & Marketing Trends | EMARKETER.
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11min
July 10, 2026TikTok Shop conversion + low-latency streaming
This week moves from counting exposure to checking whether TikTok algorithms, media diets, and streaming instruments can predict or improve real-world outcomes.
Covers 2026-07-01 to 2026-07-08; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-07-01 – 2026-07-08.
Top papers
The effect of TikTok Shop algorithm and Payday Sale period on conversion rate among Generation Z in Bali
The Influence of Live Streaming, Brand Image, and Perceived Usefulness of Online Review on Purchase Intention on TikTok Shop
Comparing the algorithmic fidelity of large language models in predicting human decision making: a case study of vaccination choice
Trends in exposure to fringe and radical content and groups online
Toward Robust Low-Latency Live Streaming: Measurement, Prediction, and Rate Adaptation Under Uncertainty
Themes: social media, digital marketing, Generation Z, adolescents, TikTok, digital media, elementary education, student behavior
Methods: survey, qualitative, quantitative, cross-sectional, experimental, case-study
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Premium also covers 10 related news stories, including economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, emarketer.com — news - Reports, Statistics & Marketing Trends | EMARKETER, and pewresearch.org — News Platform Fact Sheet | Pew Research Center.
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The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast.
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12min
July 01, 2026Can TRPs stay credible? Plus: AI beyond self-reports
Media measurement shifts from counting exposure to stress-testing TRP credibility, self-report gaps, algorithmic curation, and the lenses used to track attention at scale.
Covers 2026-06-24 to 2026-07-01; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-06-24 – 2026-07-01.
Top papers
Mapping the Social Sphere: A Critical Analysis of Big Data Visualization Techniques and Challenges
Indian Television Rating Point Policy 2026: an overview
RECOMMENDATION ALGORITHMS: HOW AI SHAPES OUR MEDIA PREFERENCES
THE DIVERGENCE BETWEEN SUBJECTIVE AND OBJECTIVE DATA IN NEUROMARKETING ADVERTISING RESEARCH: THEORETICAL ANALYSIS AND CONCEPTUAL FRAMEWORK
Applying Artificial Intelligence to Expand the Measurement Tool Kit in Clinical-Psychological Science: Moving Beyond Self-Reports.
Themes: social media, consumer behavior, digital marketing, digital media, social media engagement, influencer marketing, social media marketing, adolescents
Methods: qualitative, survey, quantitative, content analysis, case-study, PLS-SEM
Premium News
Premium also covers 10 related news stories, including indiantelevision.com — MIB asks BARC to waive fees as news ratings freeze continues, leibniz-hbi.de — Reuters Institute Digital News Report, and pewresearch.org — News Platform Fact Sheet | Pew Research Center.
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The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast.
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11min
June 24, 2026Do YouTube comments equal approval? Plus: web-panel bias
New work on Super Bowl halftime comments and web-panel weighting asks whether media measurement is counting attention, approval, or instrument bias.
Covers 2026-06-17 to 2026-06-24; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-06-17 – 2026-06-24.
Top papers
Engagement without approval: comparing YouTube discourse, interpretive framing, and sentiment integrity of Usher and Kendrick Lamar Super Bowl halftime shows
Modeling recreational visitation at Bureau of Land Management sites
Propensity Score Adjustment (PSA)weighting technique for reducing bias in web panel surveys
Trust, trustworthiness and credibility in corporate social media communication: a TCM-ADO framework-based systematic review
Ekstraksi Topik dan Deteksi Keberpihakan Portal Berita: Pendekatan Inverted Pyramid Prompting Menggunakan DeepSeek
Themes: social media, digital media, elementary education, digital marketing, public health, mathematics education, adolescents, Generation Z
Methods: survey, quantitative, qualitative, case-study, Research and Development, ADDIE model
Premium News
Premium also covers 10 related news stories, including indiantelevision.com — MIB asks BARC to waive fees as news ratings freeze continues, exchange4media.com — Commerce media boom is minting new metrics. But who is counting what matters?, and leibniz-hbi.de — Reuters Institute Digital News Report.
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11min
June 17, 2026Do authenticity cues move purchases? Plus: scarcity signals
From influencer storefronts to loyalty-card stockpiling and CPOM validation, the week asks which social signals survive contact with behavior.
Covers 2026-06-10 to 2026-06-17; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-06-10 – 2026-06-17.
Top papers
Scarcity Coverage on Media and the Effects on Consumer Over‐Purchasing Behavior
Mapping E-Cigarette Content on Social Media: A Scoping Review of Methods, AI Applications, and Promotional Strategies.
Análise do desempenho e engajamento digital em plataformas educacionais: estudo de caso do site educacional edsonandrade1955 (2023-2026)
Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies
When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
Themes: social media, consumer behavior, artificial intelligence, mental health, public health, digital media, Instagram, education
Methods: survey, qualitative, quantitative, case-study, Research and Development, content analysis
Premium News
Premium also covers 10 related news stories, including eshap.substack.com — CROSS-SCREEN ATTENTION INDEX: THE FIRST ..., instagram.com — In CTV, reach is easy to measure. Impact is what really ... - Instagram, and iabeurope.eu — Why CTV Measurement Transparency Matters More Than Ever.
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The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast.
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11min

FAQs about This Week In Media Measurement:

How many episodes does This Week In Media Measurement have?

The podcast currently has 16 episodes available.