The Week with Roger

This Week: T-Mobile’s Better Value Plan & Who Loyalty Plans Really Target

Listen Later

Analysts Don Kellogg and Roger Entner discuss T-Mobile's new three-line Better Value family plan, what it means for retention, and how competitors might respond.

00:00 Episode intro

00:26 T-Mobile's new family plan overview

01:42 Loyalty plans as acquisition tools

03:26 Who is actually switching?

04:48 FWA and cable retention

05:35 T-Mobile's strategy and episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, T-Mobile, Better Value, plans, satellite, loyalty, tenure, switching, Verizon, AT&T, cable, FWA

...more
View all episodesView all episodes
Download on the App Store
The Week with RogerBy Roger Entner
  • 5
  • 5
  • 5
  • 5
  • 5

5

11 ratings

More shows like The Week with Roger

View all
NPR News Now by NPR

NPR News Now

14,514 Listeners

Odd Lots by Bloomberg

Odd Lots

1,967 Listeners

Pivot by New York Magazine

Pivot

9,622 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,354 Listeners

The Meb Faber Show - Better Investing by The Idea Farm

The Meb Faber Show - Better Investing

948 Listeners

The Daily by The New York Times

The Daily

111,948 Listeners

Up First from NPR by NPR

Up First from NPR

56,508 Listeners

Against the Rules with Michael Lewis by Pushkin Industries

Against the Rules with Michael Lewis

9,581 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,089 Listeners

Hard Fork by The New York Times

Hard Fork

5,530 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,950 Listeners

Sharp Tech with Ben Thompson by Andrew Sharp and Ben Thompson

Sharp Tech with Ben Thompson

95 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,489 Listeners

Raging Moderates with Scott Galloway and Jessica Tarlov by Vox Media Podcast Network

Raging Moderates with Scott Galloway and Jessica Tarlov

1,530 Listeners

The Real Eisman Playbook by Steve Eisman

The Real Eisman Playbook

215 Listeners