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This Week: T-Mobile’s Better Value Plan & Who Loyalty Plans Really Target
Analysts Don Kellogg and Roger Entner discuss T-Mobile's new three-line Better Value family plan, what it means for retention, and how competitors might respond.
00:00 Episode intro
00:26 T-Mobile's new family plan overview
01:42 Loyalty plans as acquisition tools
03:26 Who is actually switching?
04:48 FWA and cable retention
05:35 T-Mobile's strategy and episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, T-Mobile, Better Value, plans, satellite, loyalty, tenure, switching, Verizon, AT&T, cable, FWA
View all episodes
By Roger Entner
5
1111 ratings
Analysts Don Kellogg and Roger Entner discuss T-Mobile's new three-line Better Value family plan, what it means for retention, and how competitors might respond.
00:00 Episode intro
00:26 T-Mobile's new family plan overview
01:42 Loyalty plans as acquisition tools
03:26 Who is actually switching?
04:48 FWA and cable retention
05:35 T-Mobile's strategy and episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, T-Mobile, Better Value, plans, satellite, loyalty, tenure, switching, Verizon, AT&T, cable, FWA
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