Who can really claim to be a privacy engineer? Does this change in the digital marketing arena? What is the winning formula to integrate this role within the company’s privacy practice?

Thomas Ghys has worked as a management consultant, data scientist, and data strategist, including a 5-year stint at McKinsey, prior to setting up his own privacy engineering practice. He has deep expertise in MarTech and AdTech, auditing traditional machine learning models and data flows. He is also the founder and CEO of Webclew, a tool that helps with the auditing of websites and mobile apps.

References:

• Thomas Ghys on LinkedIn
• Webclew: scanning websites and apps for privacy risks
• CNIL: a focus on mobile SDKs, announcing enforcement actions in 2025
• Thomas Ghys: BAPD expectations for cookie compliancy unattainable for most publishers
• Dr. Augustine Fou: dismantling marketing attribution, ad fraud controls, and the business case for third-party cookies (Masters of Privacy, February 2024)

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