Thought Leadership

In this episode, we discussed with Andres Gonzalez, Pricing Lead Manager,

Some of the topics we cover are:

-Welcome to the podcast and Andres's background (0:00:00)
-Working and leading in a diverse team (00:08:06)
-Adopting OKRs to improve team performance (00:13:29)
-How to set the prices of products worldwide (00:19:55:00)
-Using discounts to increase sales (00:27:12)
-How did Andres become a Thought Leader in the area of pricing (00:41:00)
-Career tips from Andres (00:49:00)
-How tostay healthy (00:54:16:00)
And more!

About Andres Gonzalez:

Andres has been working for more than 9 years in e-commerce and banking companies as a strategic, data, and financial analyst.

He is a great team player, always eager to keep learning and to find new challenges.

Andres has a Master's Degree in Business Intelligence & Technological Innovation plus a Minor in Project Management. He also has a Master in Sports Management in Universitat Pompeu Fabra in Barcelona, Spain and right now he is the Pricing Lead Manager at Helloprint.

Leveraging digital tools, Latinpresarios helps B2B professionals become the go-to thought leaders in their niche.

We get clients to come to you by creating and distributing quality content consistently.

We are a personal brand agency.

Visit our website: https://latinpresarios.com/

In today's episode, we discussed with Joe Frankie, CEO at JFIII Associates, the importance of developing your personal story and how to use social media, especially LinkedIn, to become the go-to thought leader in your industry.

Some of the topics we cover are:

- Welcome to our podcast (0:00:00)
- Thoughts and emotions that arise when talking about a go-to thought leader (0:01:13)
- The power of social media (0:02:00)
- The most common mistakes people make on their way to success (0:07:23)
- How to use LinkedIn to advance your career (0:13:26)
- How to become a trusted expert in your niche (0:15:13)
- The tools you need to craft your personal story (0:19:23)
- The benefits of using LinkedIn as your landing page (0:26:56)
- How to build assertiveness  (0:30:58)
- Why do you need to have a coach to improve your career (0:37:47)
- How to overcome the fear of self-promotion (0:43:55)
- Get to the next level, write a book (0:53:07)
- What you need to write a book (0:57:18)
  And more!

About Joe Frankie:

Joe is a West Point graduate, combat veteran, award-winning author and he knows the power of a team.

As CEO at JFIII Associates, he now helps companies build better teams. Joe brings 40 years of leading and untangling multiple business projects up to $8 billion worldwide and as many as 53,000 associates where he has a track record of building teams, deploying technology, and mitigating risk.

Joe is a mentor, a coach, and a perpetual student.

Read Joe's book, LINKEDIN: The 5-minute drill: https://www.amazon.com/LinkedIn-5-Min... 

Recommended Resources from Joe for those new to these sectors: https://jfiiiassociates.com/bookshelf/

In this episode, we discussed with Ben Armenta, CEO and President of Stalwart MC about the process, the obstacles and the experiences that have to do with enterprising in the consulting business.

Some of the topics we cover are:

- Welcome to our podcast (0:00:00)
- From teacher to CEO (0:01:26)
- What makes a good consultant? (0:03:09)
- The ""traditional"" path to becoming a consultant (0:05:59)
- Understanding the fear of taking risks and how to asses them  (0:10:12)
- Getting comfortable with discomfort (0:19:30)
- Dealing with ""the noise"" when making decisions and taking risks (0:24:04)
- When should we listen to our intuition? (0:31:00)
- Sharing your opinion and analyzing ""success factors"" (0:36:08)
- Milestones to become a thought leader (0:42:26)
- Being open minded to learn and listening to the client's expectations (0:48:14)
- Working on substance and form as a thought leader (0:52:20)
- What not to do when starting your consulting business (0:57:30)
And more!

About Ben Armenta:

Ben is an experienced business and IT consultant in the Greater Houston area. Since the early 2000's, he has worked to help organizations face their toughest challenges head on. Along with having led many large scale complex system projects, Ben has designed and led behavioral change strategies to drive step-change improvements for organizational effectiveness and enabling better customer experiences.

Ben guided numerous growth initiatives, business process transformations and change management efforts, promoting user adoption on both technology and business process engagements. He has operated as a local managing executive, successfully building practices and focusing multi-disciplinary teams to achieve shared outcomes.

Visit his website: https://www.stalwartmc.com/
LinkedIn: https://www.linkedin.com/in/benarmenta/ 

This is a great episode for anyone who wants to start living the kind of life you would love to live every day!

Some of the topics we cover are:

• How to deal with being let go while being responsible to provide for a family of 6 
• Redefining what does it mean to provide for your family
• How to make sure you can actually create change after having an “Aha” moment, and not just go back to your old patterns
• How to define flexibility throughout your life, and how to keep assessing your degree of necessary flexibility at each moment
• How to know you are breaking your “professional” muscle fibers
• And MUCH more!

You can learn more about Carlos' book, The UnAmerican Dream, by clicking here. 

This is a great episode to gain insights on personal branding in education!

In this episode, we cover:

This is a great episode to gain insights on personal branding for Performance Advisors!

In this episode, we cover:

• Navigating atypical career trajectories 
• How to build a world-class network in a short period of time
• How living in different cities and countries helps you become adaptable 
• How to deal with the fear of doing self-promotion
• How to craft a good response to the typical “What do you do?” question
• How to get comfortable, and fluid, with your communication style
• How to get used to being on camera (includes doing several takes)

This is a great episode to gain insights on personal branding in Ergonomics!

In this episode, we cover:

• Career transitions, how to go from graphic design to ergonomics (certified in ergonomics)
• Why should you get involved with ergonomics?
• How to relieve some of the pain you are feeling because you are sitting all day
• How to juggle it all? Full-time job, gradschool, side job, family, etc.
• How to leverage networking as a tool be known as a thought leader
• How to be able to talk to anyone about your expertise (taking into consideration their level of knowledge about it)
• How a professional photo and better headline can help you advance your career leveraging LinkedIn
• Using LinkedIn to find a job
• The difference between a thought leader and a thought follower
• How to deal with the fear of sounding egotistical when doing self-promotion
• How to make sure you have good answers when people ask you “What do you do?”
• Finding a balance between being transformational and being transactional

This is a great episode to gain insights on personal branding for Executive Interview Coaches!

In this episode we cover:

• What should be the first branding or professionalizing investment? 
• Typical recommendations Ramon makes to job seekers
• How to pick good networking events and why events that are not free are better
• How to align incentives when setting up prices for your services
• A story about how a police officer saved a life by telling a guy how suicide by gunshot was better than suicide by electrocution
• How books can help you be world-class in your niche
• How building relationships with your competitor can actually help both of you grow 
• How to deal with the fear of promoting yourself
• How to come up with a good answer to the typical “What do you do?” question
• How practicing responses to the questions you wouldn’t want to answer can help you be ready for tough conversations and difficult questions
• How to stand out by being ready to answer ice-breaker type questions with great stories
• How sharing the “why” when you are coaching someone works better than just telling them “what” to do to solve the problem
  
  
   
  
  
  

This is a great episode to gain insights on personal branding for Insurance Agents. 

Some of the topics we cover:

• The value of mentors and why we should pay attention to the small details “Nobody will ever compliment your polished shoes, but every person you speak with will notice them.”
• How to pick the right events where there is a higher likelihood of finding people who are aligned with your ideal customer persona
• How to be efficient at events with your conversations without making people feel dismissed if they don’t fit your ideal customer persona
• How to maintain connections and professional relationships in a mindful and efficient way
• How to deal with the fear of self-promotion
• How to pick the right networking groups and professional organizations to get involved with
• How to say "No" in a mindful way
• A not-so-known story about the "Wolf of Wall Street" movie
• How to craft a good answer for when people ask you “What do you do?”
• The five people you have to tell the truth to