According to Inc. magazine, if you keep your clients for an average of one more month each, your business development activities will yield growth 3% annually! If you keep customers or clients for four more months - that growth reaches double digits,
What's the best way to keep clients and customers satisfied and engaged for longer periods of time in a way that provides added value?
It may seem obvious, but the answer is - provide added value!
And how, you may ask, does one do that in the midst of a busy schedule?
When you remember that it’s more time consuming and costly to get new clients than it is to sustain existing relationships, you’ll find the time.
Remember to GIVE focus to your existing clients, hard-working employees, resourceful team members, well-behaved children, generous sources of referrals, etc... you get the picture? It's that old 80/20 rule
-the best clients often take the least amount of your time,
-the most understanding and flexible family member demands the least attention,
-the most generous sources of referrals ask for the least in return.
Take time to reflect on the stakeholders in your business world and in your life that give the most.
Those are your sources of renewal! Revisit the list of those givers, and schedule time to reach out to them. Give to those givers!
-Write a note, or
-take them out to lunch
- Send an interesting article with YOUR short summary.
-Invite them to a show, a game or a networking event
-Ask them “what’s happening… how’s life treating you – and REALLY listen to the answer.
Giving energy to these sources and focusing on giving to them is fantastically rewarding - gratitude opens doors, more giving begets more giving. More referrals, more sales, more more more! You will start your Fall season from a great place. What are some other ways you can give back to those who are so giving to you?