Cap and Steve debate the effectiveness of paid KOL marketing, kicking off with ThreadGuy’s viral tier list. The conversation shifts to how companies approach brand awareness and marketing spend, weighing what truly elevates a brand in Web3. Later, they examine OpenSea’s future and whether it can expand beyond crypto-native users, before closing with a spirited discussion on brand coins as loyalty tools, including good and bad examples and whether this model has staying power.

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This podcast is for entertainment purposes only. None of the information shared on this podcast is meant to be taken as financial advice. Chris, Steve and guest speakers may hold tokens discussed

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