Today's guest is Sam Ross, the founder of an agency called New School. Sam and his team represent some of the fashion industry’s most exciting talent - photographers like Campbell Addy and Julian Song, set designers like Ibby Njoya, Patience Harding and Samuel Overs, casting directors Good Catch and movement director Yagamoto. Based in London’s creative hub, 180 Strand, I caught up with Sam after he’d just returned from New York, where New School recently opened its second office. In this conversation, we cover what it takes to be a good agent, how the agency landscape has changed, and why it’s important to market an agency, as well as the talent it represents. We also chat about New School’s unique ethos, and the experiences that led Sam to set up his own agency.
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