The classic educational seminar still works if you spend the time, and yes, the money to do it right.

My podcast guest today, Matt Gulbransen, has mastered the science—and art—of delivering seminars that convert.

Matt is the President of Pine Grove Financial Group, which is an RIA operating in the St. Paul, Minnesota area. In our conversation, Matt discusses what attracted him to seminars, what works for him, a few things that don't, the kinds of events he hosts, the formula he uses to calculate his ROI, and, maybe most importantly, the emphasis that he and his team place on rehearsing your presentations until not even a power outage is going to throw you off your game.