The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured.  In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong.

We Cover:
Why the term is misleading and the word that's better suited.
The Three Ps Mindset of personal branding to find your purpose, improve your skills and boost your professional opportunities.

LINKS
The Birth of Personal Branding, 1997 article
The Case Against Personal Branding, 2017 article
Personal Branding is Dead, 2023 article

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn