Trust forms the foundation of leadership, functioning like a bank account where we make deposits through positive actions and withdrawals through negative behaviors.

• Trust requires doing what you say, saying what you do, and being authentically human in all interactions
• It often takes "99 attaboys to make up for one aw crap moment" in leadership
• When trust is broken, asking for forgiveness isn't enough—behavior change is essential
• Apologizing without changing behavior is like "patching a bucket while still running water into it"
• The Platinum Rule suggests treating others how they want to be treated, not just how you want to be treated
• Building trust requires consistent deposits that accumulate interest over time

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