Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Helen and Armando are joined by author, broadcaster and former adviser to Theresa May and Boris Johnson, Cleo Watson. Taking a look back at the three word slogans that defined politics in recent years, especially those that relate to Cleo's time in number 10.

Why are they so catchy?

Hands Face Space...

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.