Every interior product company wants to thrive and make more impact in the world. But, what does it mean to thrive? According to the Merriam-Webster’s Dictionary, “thrive” has three definitions. These are; to grow vigorously (flourish), to gain in wealth or possessions (prosper), and to progress toward or realize a goal despite or because of circumstances. Together, we will break down this definition and apply it to the interiors industry.

To grow vigorously requires one to set an achievable goal and pursue it relentlessly. As sales professional of an interior product company, you must determine your revenue goals you want to achieve and then share it with your team so that you can all be on the same page. That target without a strategy is just a dream, so what will be the ways you plan to achieve them?

Join this conversation with your host, Nicole Lashae Ben, as she shares the best ways to thrive in your interior product business. You will learn about two of the most important questions you need to answer if you are ever going to set the best strategies for your business. She also talks about the value of building authentic relationships and product specifications in the commercial interior design industry. Also, learn why you need to do a SWOT analysis for your business and the external & internal threats that may affect it.

Let’s jump in!

Key Highlights from the Episode;

[00:01] Episode intro

[02:04] What’s in for you on today’s episode

[02:20] What does it mean to “thrive.”

[03:54] #Growing vigorously and flourishing in your interior product business

[06:07] Set strategies to achieve and exceed a target goal 

[07:16] Two important questions that will help you develop growth strategies

[10:48] Why gaining authentic relationships and specifications is better 

[11:28] How to empower your team to continue making authentic relationships

[13:06] #Striving to achieve a goal despite or because of…

[14:04] Do your SWOT analysis

[14:59] External and internal threats that may affect your business

[17:45] A quick recap of what we have discussed

[18:22] Your takeaways from the episode 

Notable Quotes 

• In order to thrive, you should quote the number that you want your team to achieve.

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/)

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps

There has been one common theme this season: relationship building and its tie into sales planning for architecture and design representatives.

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Pamela Durkin, Founder of Pamela Durkin Designs, discuss the business side of interior design.

Guest: Pamela Durkin 

Learn more about Thrive In Design:

Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Sasha Denisov, Senior Sales Representative at Lutron, continue a conversation that they started in season one of this podcast.

Guest: Sasha Denisov 

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Bob Habian, Co-founder and CEO of Tect App, Inc., chat about how relationships play a significant role in the design process.

Guest: Bob Habian

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Jessica Mann-Amato, Design Principal and Co-Owner of Mancini Duffy, chat about integrating tech into the interior design process and client experience.

Guest: Jessica Mann-Amato

Company: Mancini Duffy

Email: [email protected] | Instagram: @mancini_duffy | Facebook: @ManciniDuffy 

In this kick-off of season two of the Thrive In Design podcast, Nicole Lashae Ben, CEO of Thrive In Design, dives into the reasons why your marketing budget isn't leading to specifications. So often, interior product companies think about increasing their marketing budgets to lead to more brand awareness. But, what happens when you have more eyes on your brand without a proper system in place to convert awareness to sales? 

In this episode, Nicole will share:

• An overview of the Thrive In Design proprietary method for interior product manufacturers

Learn more about Thrive In Design:

Today, we have Deon Bent, who is an interior designer and owner of Noed Interiors. Her firm is a design haven that focuses on the environmental psychology aspect of design as well as curating a unique space for every client. 

After obtaining her BFA in Interior Design from the Art Institute, traveling the world, and experiencing other cultures, Deon quickly realized the need for a design service that focused on fostering an in-depth relationship with the client and developing an understanding of their relationship to space before beginning the design process. 

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Get in touch with Deon Bent, Principal Designer of Noed Interiors

Instagram: @noedinteriors 

Learn more about Thrive In Design

Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign

>>> Register for the next Thrive In Design live training here. <<<

Today is going to be an exciting conversation about color. We have Peggy Van Allen as a guest. Peggy is the President of Color Marketing Group, which is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products; she is also a designer and color anthropologist.

Peggy’s educational background in graphic design has been the foundation for a very interesting career. She’s been able to do trend research, visual merchandising, and color palette development. Peggy’s unique skill set allows her to visually communicate the complexities of color in a way that is both inspirational and educational for her company Colorfuel. 

Peggy is motivated to de-mystify color while keeping the magic so that her clients can go to market with the right color at the right time.

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Guest: Peggy Van Allen

Color Marketing Group: https://colormarketing.org/ | Color Fuel: https://www.color-fuel.com/

Learn more about Thrive In Design

Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign

>>>Register for the next Thrive In Design live training here. <<<

Today, we have Rena Williams as a guest on the show. Rena Williams is a brand image coach and consultant with over 15 years of experience in strategic  branding and marketing. Through her company, Rena T. Williams Consulting, Rena helps professional,  high-achieving women elevate their brand so they can increase their pricing and attract their ideal clients.  

After co-founding her own lifestyle brand, SoRen Tea, Rena knew that other entrepreneurs needed help  with positioning their brand to attract the right opportunities. Rena focuses on infusing personality into  brands, enabling them to be more authentic and relatable. Her coaching and consulting techniques are  driven by data, strategy and innovation, positioning her clients to be the premier and obvious choice for  their clients.  

Today, Nicole and Rena discussed:

• The definition of brand strategy and why it is important for every business

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Get in touch with Rena Williams

Website: https://renatwilliams.com/ | Instagram/Clubhouse/Twitter: @renatwilliams

Learn more about Thrive In Design

Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign