Thrive in Global Markets

Having the right values aligned with your business will help you attract more valuable customers. Levent is joined by author, business coach, and founder of Realign Global, Chet Morjaria. Together they discuss your human values, how to craft your business mission around them and why it’s essential to communicate them with your customers.  

KEY TAKEAWAYS

• Businesses don’t have values, people do. The values of yourself and your co-founders should form the identity of your business values. Firstly you must understand your own values as a human, secondly your business must be crafted around what you believe in and finally once your business and values are aligned you can look to market them and communicate with your target audience.
• If company values are to be embraced by the whole company, by customers and by external stakeholders they must be articulated well and easy to understand, integrated into the day to day behaviour of employees and represented by the leadership. Only then will the values be infused into the company framework.
• Values can be used to attract valuable customers. To do this you must understand the meaning and market to recognise your mission and methodology. Then and only then can you get the business model right and correctly market to your audience. It all starts understanding the process on a human level.
• You must choose who you allow yourself to work with. The clients you choose to work with are fundamental to the way in which your business goes and you must only serve those that are aligned to your values and who most need your service.

BEST MOMENTS
“We act in accordance with our values, weather we know it or not.”

“The values of a company should not be misinterpreted” 

“The value you statement of your business must come from the truth of your personal values”

“Values should be articulated and embraced by the whole company”

“Value the human, respect the role”

“We choose who we should work with”

VALUABLE RESOURCES

Work Worth Doing - https://abookworthreading.club/get-it

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/leventyildizgoren/

ABOUT THE HOST

Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. 

ABOUT THE GUEST

Chet Morjaria is a business and communications coach, and founder of Realign Global. Chet works with entrepreneurs to realign their offerings and marketing so they both powerfully represent their value and values. For the last 15 years, Chet has focused on the health and fitness industry and for over 5 years he has ran a successful coaching business, focusing on teaching coaches how to communicate powerfully and meaningfully with clients.

Chet is also the ex-Managing Editor of Breaking Muscle, a health and fitness website, with 8-million monthly visitors, 6 editors and 200 writers, these days, Realign Global works with purpose-driven entrepreneurs through our Business With Meaning Accelerator and our Marketing with Meaning Mentorship.

CONTACT METHOD

Linkedin: https://www.linkedin.com/in/chetmorjaria/?original
Website: https://realign.global/

Digital innovator, influential leader, published author and digital marketing manager for T-systems, Björn Radde joins the show to discuss the future of digital, how brands will connect with their consumers, why it’s essential for digital sellers to join social media to solve the needs of their clients and the difference in marketing, selling and communicating across different cultures and countries. 

KEY TAKEAWAYS 

• The most important thing in B2B digital marketing is to identify your ideal client and communicate with them on the channels they use. To find their problem and solve it with your produce or service and to educate the digital ‘sellers’ in your business to align themselves with the language used in marketing and the social media channels that prospects use.
• Different cultures, countries and markets sell and communicate in different ways. To be able to conquer them you must understand the business language they operate so you can become faster at finding solutions.
• As a leader, it’s important that you discuss with your team the action and then listen and feedback in order to get the best results.
• Digital marketers should look to dominate voice assist marketing such as Alexa or Siri. With voice assist the AI will give one answer, usually the brand that pays the most. Marketers must know not just look at performance but also brand if they are to be successful.
• The future of digital marketing lays outside of the web in offline and retail stores with the use of personalised content and offers delivered directly to the users mobile.

BEST MOMENTS 

“You learn the most when you’re teaching. If you want to learn something you become a trainer of it”

“The most important thing if you’re in another country or culture is to learn the language”

“As a leader, it’s important to be in the boat with your team, not simply steering it”

“You can talk to every person in every culture about digital marketing if they know and understand digital marketing” 

“AIl will be in many places in the future to help marketers be more creative”

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/leventyildizgoren/

ABOUT THE HOST

Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. 

ABOUT THE GUEST

Björn Radde is an E-Commerce obsessed digital native, digital innovator, and influential leader who drives revenue, profit, and operational performance from a customer-centric perspective. Able to “fly high and fly low” with both an executive-level understanding of driving a strategic plan. Always looking for innovation for piloting and improving digital marketing!

In total over 18 years of experience in the area of online marketing and e-commerce; and over 14 years of leadership experience. Worked for small start-ups like Okanda and large companies like T-Online International, Deutsche Telekom, T-Systems, Steigenberger Hotel Group, and Sabre.

CONTACT METHOD

Linkedin: https://www.linkedin.com/in/radde/
Website: https://www.t-systems.com/de/en

In the new episode of Conquer New Markets with Levent Yildizgoren, the Managing Director of TTC wetranslate Ltd discusses the criteria to choose and work with a translation company.

Join Levent as he shares:

• The advantages of working with a translation company,
• The scenarios when a company is in need of the services of a language partner,
• All the platforms where you can find translation professionals and companies that can assist you with your translation needs,
• And more!

Visit TTC wetranslate Ltd website so learn more about how we can help you with your translation needs: https://ttcwetranslate.com/ 

LinkedIn is an extension of your own personal brand. Sales coach and author of  ‘Get noticed: generated leads from LinkedIn’, Chris Wilson joins the show to discuss modern sales tactics, how to cultivate leads and create sales and why having your own persona, speaking with authority and engaging with your audience is key to a successful sale.

KEY TAKEAWAYS

• To generate sales leads on LinkedIn you must propegate the nurulisation, cultivation fertilisation of a contact they’re ready for harvest. Lead generation is all about quality leads not quantity, it’s about generating leads that will convert into sales.
• Modern customers can separate salespeople without credibility and authenticity as they’re far more in touch with information than ever before. You cannot sell to anybody without social proof and therefore your value proposition becomes more important than ever before.
• A good sales person needs to first be a good marketer in order to make the prospect aware of their product or service. Nowadays salespeople need to be much more innovative when connecting with prospects and following the awareness, interest desire, action model (AIDA).
• Your LinkedIn profile is an extension of your own personality and so you should be yourself first before the voice of a company.
• Use LinkedIn to create your own persona and speak to your given niche with authority. Always consider what content is best for them before posting and remember to engage with your audience authentically with a response that will stand the test of time.

BEST MOMENTS
“Selling is proving a valuable and quality service to a customers problem. Salespeople should feel proud about selling their product or service because they’re offering a solution”

“Social proof is a conversation happening everywhere all of the time”

“Your reputation can be built over many many years but ruined in a non-second”

VALUABLE RESOURCES

https://adamosolutions.scoreapp.com/

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/leventyildizgoren/

ABOUT THE HOST

Levent Yildizgoren, author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.

ABOUT THE GUEST

Chris Wilson is a sales coach, author of ‘Get noticed, generated leads from Linkedin’ director of Adamo Solutions and founder of Directors Forum. Chris creates selling systems to help you find, convert and keep clients habitually in order to drive more revenue and profit to your business.

CONTACT METHOD

Linkedin: https://www.linkedin.com/in/chriswilsonsalescoach/
Website: https://www.adamo.solutions/

Abi is the acting managing director of TTC wetranslate Ltd and has been working with the company for over 20 years. In this second episode, Abi and Levent discuss the best practices to give information to a client and how important it is to supplement them with their needs.

In this episode you will learn Abi and Levent's insights on the importance of;

• Asking questions when it comes to localisation,
• Knowing the target country, and;
• Learning the audience profile.

Join Abi and Levent to learn everything localisation from quotation of a project to delivery!

Join Levent and founder and principal consultant of Brindis, Fred Copestake as they discuss modern sales tactics and what it takes to be successful in sales in this episode of The Conquer New Markets podcast.

Learn the six elements of selling, how to adapt your sales process to other cultures, why salespeople need to master collaborative selling and how you can use the partnership mindset to increase your sales and grow your business through the power of PQ.

KEY TAKEAWAYS

• Modern sales tactics can be categorised into three main areas. Busy - where salespeople are active but ineffective. Oldy worldy - where salespeople are deploying outdated techniques and tactics and muddled mindset - where the salesperson isn’t able to solve the client’s needs and is confused as to their role within the business.
• There’s a stigma attached to selling that can be overcome with a partnership mindset. Salespeople need to position themselves more as a collaborative selling, working together with a client to solve their problems and achieve their goals.
• There are six elements involved in selling. Trust between the salesperson and the client. a win-win orientation, agreeing on a mutual benefit, becoming interdependent with one another, displaying transparency, giving honest feedback to the client, being comfortable with change and always having a future focus.
• Sales people must become more customer-centric focus in on the problem the client is having and then find the product or service that will deliver that outcome. Sales people need to adopt a partnerships mindset by working together with clients.

BEST MOMENTS

“Sales people are change agents and the current status quo is the biggest challenge to that”

“There’s always a stigma attached to selling but without sales companies can’t do anything”

“You’ve got to set your first impressions before somebody even meets you”

“There’s been a big shift in selling in the past year and salespeople need to adapt but using the foundations of what it takes to be a good salesperson”

VALUABLE RESOURCES

https://brindis.co.uk/
https://www.throughpartnering.co.uk/

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/leventyildizgoren/

ABOUT THE HOST

Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.

ABOUT THE GUEST

Fred is Founder and Principal Consultant at Brindis. He is an experienced consultant specialising in the field of sales, leadership and performance. Always focusing on the desired outcomes, Fred’s approach sees him work with his clients to discover new and more powerful ways of how they can do business, build mutually beneficial relationships with their customers and increase revenue. Fred is also the author of Selling through partnerships.

 

CONTACT METHOD

Linkedin: https://www.linkedin.com/in/fredcopestake/

Abi Hatter is the acting managing director of TTC wetranslate Ltd and has been working with the company for over 20 years. In this episode, Abi and Levent discuss what a language service provider can offer to businesses that would like to go global with their products and services and; what types of services and solutions a language partner can provide. 

Join Levent and Abi to find out more about the best practices to carry your business to global success and stay tuned for part 2!

Giovanni Baccini is the managing director of Lewden, an established electromechanical provider in the UK, exporting to many countries. Lewden is owned by the Italian Palazzoli Group which was founded in 1904. After working in different positions in the Palazzoli Group for several years, his journey finally led him to the UK. 

In the first episode of the 3rd Series of Conquer New Markets, Giovanni shares his years-long experience working in an international company. He discusses how to adapt to the local market through discussing international standards, how it changes from one place to another and the importance of language and culture knowledge in building and expanding transactional relationships with new markets.

Join Levent and Giovanni to learn about how to have an open mindset in approaching a new market and the three criteria on how to grow and conquer new markets.

Domenica Di Lieto is the CEO at Emerging Communications - a leading Chinese marketing consultancy. After working in the industry for almost three decades and running her own digital agency for 6 years, she founded Emerging Communications in early 2015 to provide services to organizations looking to market to China. Being a highly experienced sales and marketing professional, Domenica and her team built strong relationships with the key Chinese digital platforms over the years and improved their knowledge of the ever-changing market in China. Working with a team of experts and spanning their services all over China’s digital channels, Emerging Communications provide their clients with strategic advice on how to maximize their profits in the Chinese market and address their requirements on the wider aspects of entering and marketing to China. In this episode, Domenica shares her years-long experience with the Chinese market, warns us about the pitfalls of doing business in China and gives enlightening information about the misconceptions and cultural differences surrounding trade with China.

Emerging Communications Website: https://www.emergingcomms.com/

Nine Translation Slip-ups to Avoid: https://bit.ly/2Z5xCT3 

How to succeed in the Chinese market with Domenica Di Lieto - Part 1: https://apple.co/3tms96z 

Domenica Di Lieto is the CEO at Emerging Communications - a leading Chinese marketing consultancy. After working in the industry for almost three decades and running her own digital agency for 6 years, she founded Emerging Communications in early 2015 to provide services to organizations looking to market to China.

Being a highly experienced sales and marketing professional, Domenica and her team built strong relationships with the key Chinese digital platforms over the years and improved their knowledge of the ever-changing market in China.

Working with a team of experts and spanning their services all over China’s digital channels, Emerging Communications provide their clients with strategic advice on how to maximize their profits in the Chinese market and address their requirements on the wider aspects of entering and marketing to China.

In this episode, Domenica shares her years-long experience with the Chinese market, warns us about the pitfalls of doing business in China and gives enlightening information about the misconceptions and cultural differences surrounding trade with China.

Emerging Communications Website: https://www.emergingcomms.com/

Nine Translation Slip-ups to Avoid: https://bit.ly/2Z5xCT3