Thrive in Global Markets

Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.

KEY TAKEAWAYS

If we have a business idea without any money, we should accept that without failure, we cannot gain anything. There are levels that we should get through but the most important thing is that we should get through these levels one by one. The first step always should be “hustle” without thinking about nights and weekends. Courage, hustle, and patience should be our key values while starting a business.

BEST MOMENTS

“If you watch a movie and the main character just wins all the time and never goes too low points, it is not a great interesting story”.

“It is very much almost like a video game where you look at it and it is like ten levels of challenges every level has its own final boss. And you just really have to focus on every level at a time and so level one might be “I don’ have any money, I don’t have any customers, I don’t have a product, I don’t have anything”, so level one might be “I just have to hustle, nights and weekends”. Develop a prototype of some kind of product and hustle up twelve customers.” Nothing matters until you get through that level and the thing is a lot of people worry about level ten when they are on level one”.

“When it comes building a new business from scratch, it is not like learn and start. You start, then learn”.

“The good thing about building a technology-based business is that you can many times not have to solve the same problem over and over and over again. If you have ever technology-based business, you can get to the root cause of most issues and develop software to solve the problem”.

“You are doing three things at once all the time. You are working in the business, just running it, making sure customers are happy, making sure things are happening. You are working on the business, which is developing the systems, marketing systems, the R&D systems, the accounting systems, all the things that go into making the business run. And then you are working on yourself. You are learning skills”.

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.

CONTACT METHOD

https://podcastconnection.org/bryanclayton/

https://www.facebook.com/greenpallawncare/

https://www.instagram.com/yourgreenpal/

https://twitter.com/YourGreenPal

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.

KEY TAKEAWAYS

Most companies underestimate the power of customer retention. However, it is a lot easier and cheaper than getting a new client. There are a few steps that you can apply to your work. The first thing you should do is to call or email your clients and ask how happy they are with your services or products and if they can give you feedback. Feedback is a key for improvement. The second thing you can do is to ask whether they can give a few names that can use your service or product. If you don’t ask, you cannot get anything.

BEST MOMENTS

“I'll actually go to a new area, it could be a new country, it could be a new product that we have, I will listen to the experts in the field to talk about their experience, their expertise. And then I learned from it. So, you should ask a lot of questions. Don't assume when you go to a new market, right? When you assume and when you say, oh, it works for me here, it got to work over there. It might be but then there might be a slight adjustment that needs to do”

“Some might not agree with me, I think in the West, especially in the United States, people like to be treated equally. Even if I'm the CEO and your, you know, entry-level workers, then supposedly they're equal, they could sit on the same table share the same experience. But over there in overseas, especially in Hong Kong and China, your boss and your superior, us more superior than you do.”

“The more a company can define their ideal client, the better that will be when they're trying to talk it or to engage their audiences. Once you identify the target audience, right, so you know, you're right. Ask yourself as many questions as you can, if you, let's say, if you're a new business, where you're just starting out, you have no client dream of your best client that you're going to have. Who are they? What did they do? And with the information, then you're going to ask yourself, what kind of magazines do they read? Or what kind of websites do they normally hang out with?”

“We don't spend any afterthought we don't follow up with the client. We don't have anything in the program to retain them, because it's a lot easier and a lot cheaper to have and retain a repeat customer than to get a new client.”

“The better the relationship that you have with your customer, the more potential business they're going to be willing to give it to you”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Swire Ho now focuses on the promotional product industry after selling his company, Hellman Production. Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.

CONTACT METHOD

https://www.instagram.com/garudapromo/%E2%80%8B%E2%80%8B

http://facebook.com/garudapromo%E2%80%8B%E2%80%8B

http://www.garudapromo.com/

http://twitter.com/Garuda_Swire%E2%80%8B

https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/%E2%80%8B

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Nathan Haines is the executive producer and managing director at element26, his role within the business is a strategic one, matching brands with some of the UK’s leading creative talent. His passion surrounds enabling brands to tell their story.

Based on the Old Street roundabout in London, element26 is part of the Iron Box Group of companies. Element26’s core focus is on the production of high-quality video content that connects brands with their buyers which is why they have worked with ambitious brands such as ProCook, Deliciously Ella, and American Express.

A member of the Advertising Producers Association, element26 is focused on delighting audiences wherever they consume content, be it on TV, in social, via the open web, or even out of the home.

Whilst the agency is headquartered in London, the business has a global footprint.

Before the pandemic, element26 managed productions across Europe however, with the rise of remote production, their reach has extended, facilitating productions across both the US and Asia.  

KEY TAKEAWAYS

• Video is a powerful tool for a brand's image and may take more space in our future lives.
• There are so many other platforms online that may create a higher engagement for lower cost compared to conventionally accustomed platforms like Instagram and Facebook.
• While the TV advertisement can be an expensive premium environment for some businesses, it can be a great option for others. 
• To create a volume with your advertising, it's not a neccesaty to work with a marketing company but as you grow and extend into different markets, it becomes more and more logical.

BEST MOMENTS

"In the early days, you don't know much but you think you know more than you do. You go around learning how much you don't actually know about the world and how far you've got to go. And one of the thing I've always been a big believer of is that you are always learning and that you'll never know everything."

"I think it would be naive to think that TV is not a premium environment, because it is and it has an incredible Halo Effect."

"I think people get very preoccupied with Facebook and Instagram - those very popular destinations. But if you look around the web there are lots of very interesting places to advertise, where people are more engaged and the costs are a lot lower. You see people going into communities on Quora, Reddit and all across the internet. There are low-cost ways of distributing video online to find an audience."

"With social media, there is this tendency to create volume. In that scenario, if you are a very small business, why not just get your phone, just be authentic and talk to your audience? But at the end of the day, once you get to a certain size, a brand has to take care of its appearance. There is a time when looking handmade is fine but once you grow, I don't think that's the right advice."

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Nathan Haines is the executive producer and managing director at element26, his role within the business is a strategic one, matching brands with some of the UK’s leading creative talent. His passion surrounds enabling brands to tell their story.

CONTACT METHOD

element26.tv

Nathan Haines - LinkedIn

element26 - LinkedIn

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ

Andrew Smart is a versatile international business leader with P&L experience in Asia and the US at start-ups and global corporations across the media, internet, education, and financial services industries.

He enjoys business strategy, new market entry, client engagement, product development, launching new businesses, and business transformation to achieve growth and profitability.

Andrew co-founded Slator.com in 2015, which is now the leading news and research site for the global translation, localization, and language technology industry. As Commercial Director, he drives its revenue growth and engagement with a global client base.

Andrew also established and runs the event business, which includes the SlatorCon conference series, roundtables, and training workshops, and provides business advisory and content marketing services.

KEY TAKEAWAYS

There can be anything in life that will keep you from growing globally. But, finding your own strength in the market can save your life. The global language industry has been growing with the help of technology. AI (Artificial Intelligence) is now more integrated with translation memory and translation management systems but the human factor in all translation processes is critical.

Communication skills are the key for whom would like to go forward.

For growth, you should ask yourselves if you want to see a gap in the market or you have something you want to do. After answering these questions, you have to commit yourself and be realistic about how long it might take to get to a point of growth considering tools and systems for it.

BEST MOMENTS

“No matter what you're trying to do, no matter what you're doing, disruption can come in many, many forms, there can be economic shocks, there can be all kinds of crises, there can be pandemics, and they can, you know, really disrupt your business or your industry. And so you have to be resilient”.

“The globe language industry has been growing very steadily 789 percent year in and year out. It's had globalization and internationalization really at its core for decades. And even now, during the COVID pandemic, there, there were still areas that actually benefited greatly like E-commerce, over the top media and other sectors that were quite resilient like life sciences”.

“Whatever your strengths are, you look there first for a market opportunity. And then it comes down to trying to figure out how to serve that market, what is the problem that they're facing? And can you help them? If it goes beyond a little bit beyond just translation, I think, and then what technological components and you know, at the most basic level translation management systems and other tools, they're easier to the plugin. And then you have to think about, well, what then where do I go from there? I think one of the things that amaze me about this industry is just the variety of tools that certain companies have to be familiar with different translation management tools”.

“Confidence comes with time. And it also requires a little bit of cultural support within the organization”.

“When you solve other people's problems, and you do something that you like, everything else will happen, the money will start to flow, the client work will start to flow. And then you just have to build it from there. The last thing I will say is, you have to also realize what you don't know, yet, so important, listen, and try to learn and try to learn”.

“This industry has been particularly friendlier than many. Yes, there are competitors and yes, sometimes people, maybe they head as it does happen in any competitive environment. But at the same time, there's far more collaboration. And in this industry, and I think that might be due to the nature of the work that a lot of people do, they're building bridges. They're establishing communication, that communication is going beyond just words, word toward translation, it's getting into a culture, it's getting into emotion or context. And you're seeing this played out in so many different ways”.

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Andrew Smart is the co-founder of Slator, which is now the leading news and research site for the global translation, localization, and language technology industry. As Commercial Director, he drives its revenue growth and engagement with a global client base.

CONTACT METHOD

Slator

SlatorCon Remote - 16 March 2022

LocJobs

LinkedIn

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ

Juan Camilo Garzon is the Founder of Kickbite and an entrepreneur with a passion for analytics. His purpose is to level the playing field for small and medium companies by providing them with tools to compete against big corporations. 

His company Kickbite is an analytic platform that empowers small businesses to improve their return on investment by measuring the customer journey accurately and identifying the touchpoint that drives the most value.

KEY TAKEAWAYS

• It's really important to know when to start your global journey as well as where. Expanding too early or too late both have their consequences.
• You need to be open-minded about your new export minded as it might cost you a different amount of time and money due to the difference in customer journeys.
• Having a data-driven mindset and making use of the existing analytics can and will carry your business so much further.
• Understanding the different metrics of your target market and making use of the data at hand can bring you as much success as you have in your core market.

BEST MOMENTS

"First of all, you need to be aware that everything you're going to be testing is going to take at least a couple of weeks in order for you to see the results. For one, it's patience. Second of all, it's also more expensive. What I mean is that you may be used to some metrics in your core markets. In your new markets, because the customer journeys are longer and because you have lower brand awareness, there might be completely different values. You have to be open-minded that new metrics in the new markets might be different."

"Timing, in my opinion, is everything. Especially for a small or medium-sized business with limited resources. Because expanding too early might result in pure execution and expanding too late might be very costly because you have already more competitors established. So normally I look at 3 factors; resources timing, market timing, ecosystem or economy timing."

"I have seen many cases where expansions fail because they underestimate the amount of work that needs to happen."

"The main question is: Is the market ready for your product? Because markets can be at different stages. It could be your core markets where the customers are already ready to buy your new idea while your target markets could be at a slower stage. So making sure that the market that you are moving on to has a similar timing as your current market is definitely a good tip."

"Localization is fundamental for success. So having localized content would make your entry into a new market easier and also cheaper."

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ 

Twitter: https://twitter.com/yildizgoren 

IG: https://www.instagram.com/levent.yildizgoren/ 

ABOUT THE GUEST

Juan Camilo Garzon is the Founder of Kickbite and an entrepreneur with a passion for analytics. His purpose is to level the playing field for small and medium companies by providing them with tools to compete against big corporations.

CONTACT METHOD

Linkedin: https://www.linkedin.com/in/juan-garzon-50267093/ 

Website: www.kickbite.io 

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ 

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ 

Simon is described by his peers as one of the most influential persons within the Swedish marketing/advertising space. After working for Google and Philips Simon is now a Partner at Ingager, the largest independent Facebook Agency in Europe. Simon is a popular speaker on digital marketing and digitalization. Simon has been speaking for Tesla, NATO, and BMW to name a few. A year ago Simon published his first book on digitalization.

KEY TAKEAWAYS

Language is a keystone. When you understand the target language and localise it, you open new doors for your company.

You can have everything to enter into new markets but if you don’t have a company culture and people who align with that culture, you won’t be successful in the end.

We should understand the market itself and the people’s expectations well. There are two questions that we should pay attention to: Where does our service or product fit? And what kind of content is valuable in the market?

BEST MOMENTS

“Language is key. We have seen multiple cases where we try to use English. I crossed several markets but once you localise the language, it makes a big difference.”

“You can do everything right when you expand to a new market. You can have all the contacts and addresses. But if you don’t create a culture that makes people feel part of the bond organization, then you will fail pretty fast.”

“There are several aspects. The first one is recruiting which is super important. When we recruit new officers, we want people who are smart, know what to do, have a good network, and so forth. But my experience is that all of the things can be not worth so much if the person or persons do not share your values, your beliefs, understands what you want to do. Recruiting process is not so much about skills. It is more about personality”

“Recruiting is one thing. But the other aspect is to try to identify the potential hurdles or threats like what could possibly go wrong and how can we practice in that sense.”

“Where does our product fit? Where does it have value in the market? And to find it out, you need to test. You need to try it on… The second thing is what kind of content is valuable in this market. What do people expect? In the beginning, you need to build a brand.”

“All brands, I think including ourselves, we need to spend money on getting known. People acknowledge your brand, then you can start making money.”

“We are not to judge other nations’ cultures. We need to adapt them.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ 

Twitter: https://twitter.com/yildizgoren 

IG: https://www.instagram.com/levent.yildizgoren/ 

ABOUT THE GUEST

Simon Beyer is a partner at Ingager, the largest independent Facebook Agency in Europe after working for Google and Philips. He is a popular speaker on digital marketing and digitalization. He has been speaking for Tesla, NATO, and BMW to name a few.

CONTACT METHOD

Linkedin: https://www.linkedin.com/in/simonbeyer/ 

Website: https://ingager.com/en/ 

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ 

Thomas Peham is an experienced SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. He works in SaaS marketing since 2014, and heads all the marketing efforts as VP Marketing at Storyblok, the first Headless CMS for developers and marketers.

Storyblok raised 11 million USD since it was first founded in 2017 and extended over to 130 countries worldwide. 

In this episode, Thomas shares his experiences in SaaS marketing, Storyblok's journey to the top as the first headless CMS and how the founders' vision helped grow the company from a start-up to an international leader in under 4 years.

KEY TAKEAWAYS

Although more conventional CRM we commonly see like WordPress and Drupal bring the opportunity to access everything under one roof, headless CRM can be an outside-the-box solution for many businesses, especially if your needs vary. 

Working with colleagues from different cultural backgrounds can bring great depth to your business and help you through your global journey.

Culture keeps on changing day by day and it's important to accept and embrace this change to be able to learn and grow.

BEST MOMENTS

"The 'headless' CMS basically cuts off the front end, so the website, where you publish the content or your mobile app for example. So the headless CMS doesn't care too much about where you publish your content."

"If you look at WordPress, Drupal or in short what we call 'monolithic' systems, it's like an all in one solution. You have your front end and you have your templates within the CMS as well as the back end where your editors can change or create content. And that's great if you just have a simple website. But if you have a business website, maybe an e-commerce store, a point of sale screens in your retail shops, maybe if you are building a mobile app or other interfaces, it brings a lot of challenges. Because suddenly you may need multiple CMS to publish and serve those different channels. And with a headless CMS, you can combine all these under one central content hub."

"As we grow, culture also grows and changes. Storyblok is a different company now that we are a team of 100 people compared to 20 people 12 months ago and it will be a different company with a team of 250 people. So the foundation of everything we do from a cultural perspective sits on the assumption that it is changing and it will keep on changing and that we are open for that." 

"With a global team comes the joy of not being too focused on something and getting different feedback. So for example if we launch a new marketing campaign and if we were a European business, we'd come with our European mindset and understanding. But suddenly we have people from Japan, Argentina or Nigeria in the team and all those different countries bring different ideas to the table. At the end of the day, the outcome is so much better."

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. 

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/   

Twitter: https://twitter.com/yildizgoren   

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Thomas Peham is an experienced SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. He works in SaaS marketing since 2014, and heads all the marketing efforts as VP Marketing at Storyblok, the first Headless CMS for developers and marketers.

CONTACT METHOD

Linkedin: https://www.linkedin.com/company/storyblok/

Personal Linkedin: https://www.linkedin.com/in/thomaspeham/

Personal blog: https://thomas-peham.com/ 

Website: https://www.storyblok.com/ 

VALUABLE RESOURCES

Do you have any questions about translation, localization or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ 

In the new episode of Conquer New Markets, Levent is joined by Jussi Tommola, an insurance expert with more than 15 years of dedication to this area in different countries. Jussi is currently the CEO of YellowMay, an insurance company that has customers in nearly every continent.

In this episode, Jussi talks about his experiences in the insurance world, how YellowMay was destined to be global from the start and what awaits us in terms of insurance in 2022.

KEY TAKEAWAYS

Identity theft is not only about the possible financial loss but it can also have a huge impact on your and your company's perceived reputation.

Insurance is very heavily regulated and it leads to it being mostly local, but taking it to a level of service can help it extend to new markets more easily and freely.

Even the pace of the conversation and the stages of communication can change drastically based on the culture you are dealing with. 

BEST MOMENTS

"Previously, insurance has been a very data-driven industry and it still is but it's not the same aspect. Nowadays you need to have some amount of future data in your hands as well as the past data."

"It's interesting to see that there are already companies looking more and more across the borders of insurance. Insurance traditionally has been very local and I'd say that in 2022 we will continue to see more and more countries going global."

"When you have more and more international presence and you are brand aware, then you are actually picked up. So you need to be active and the activity should help you get found."

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. 

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/   

Twitter: https://twitter.com/yildizgoren   

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Jussi Tommola is an insurance expert with more than 15 years of dedication to this area in different countries. He has had the privilege to work in various countries in almost all areas of insurance. Currently, he is the CEO of YellowMay, a company that has customers in nearly every continent. Despite its success, YellowMay is viewing to reach even a more substantial global role in the insurance business. Jussi is the big idea machine of the company to make the impossible possible and believes there are always better ways to do everything. He set his sight on constant improvement. As a visionary leader, he wants to unite his team around his vision and objectives. And this is not just in business.

Jussi also leads as the Head Coach of the Finnish Men’s Beach volleyball team, and there he proves and motivates players that everything is possible.

CONTACT METHOD

Linkedin: https://www.linkedin.com/company/yelllow-may-oy/

Personal Linkedin: https://www.linkedin.com/in/jussitommola/ 

Website: www.ymshere.com 

VALUABLE RESOURCES

Do you have any questions about translation, localization or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ 

In this bonus episode, Conquer New Markets host, author and entrepreneur Levent Yildizgoren is talking about some of the common difficulties every business faces along its international journey.

Join Levent as he explains how awards overweight the difficulties you face along the way, the common traits of successful international companies and how to overcome some of the perceived difficulties of going global.

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. 

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/   

Twitter: https://twitter.com/yildizgoren   

IG: https://www.instagram.com/levent.yildizgoren

VALUABLE RESOURCES

Do you have any questions about translation, localization or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORRhKZ 

In the new episode of Conquer New Markets, Levent is joined by Eric Jan C. van Putten, VP of marketing at DynamicWeb. With his 15+ years of experience in marketing, ranging from field marketing to marketing operations to leading marketing in international software vendor companies that have strong ties to ‘Experience Marketing & eCommerce’, Eric talks about the DynamicWeb and its expansion while underlining the importance of localisation and translation from a marketing point of view. He also gives valuable suggestions to those who want to expand to global markets.

KEY TAKEAWAYS

About resolving the issues that have risen from cultural differences: "Frequent communication combined with individual communication is necessary.”

In the world of e-commerce and international expansion, product information, language localization, and having a fast e-commerce portal for accessibility, can be considered as reoccurring elements.

Three important things that B2B organisations are missing out on are digital relations (customer data), technology driving engagement, and product data for marketing.

To be able to expand into global markets, you have to run research to find your market related to your product while keeping in mind that you will face operational challenges, cultural differences, and legislation issues.

BEST MOMENTS

"DynamicWeb is an e-commerce platform supplier and with our composable approach, we combine the best of both worlds. You have the benefit of having all the commonly needed solutions like a CMS for a website, an e-commerce solution, a product information management, a PIM, and a marketing solution in one single platform."

"Let's call it the platform approach the Swede approach, the best of swede approach, you can reduce complexity. Instead of having multiple integrations to support, to keep up in the air, you just have the platform, and therefore it reduces complexity, cost, maintenance quite tremendously and saves you time to market as well.

"When you are expanding internationally or when you are trying to get into a different country, often the first thing to really start doing is of course translation."

"E-commerce is way more than having a website where you can purchase a product."

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. 

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/   

Twitter: https://twitter.com/yildizgoren   

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Eric Jan C. van Putten is the VP of Marketing at Dynamicweb. With over 15+ years of experience in marketing, ranging from field marketing to marketing operations to leading marketing in international software vendor companies that have strong ties to ‘Experience Marketing & eCommerce’.

Over 4000 companies use Dynamicweb, over 300 partners Dynamicweb has, three teams in the company ( EMEA HQ team, the North American Team, APAC team). Dynamicweb and Alna Business combined strengths help companies to achieve a higher operational efficiency. Vue.ai and Dynamicweb partner to bring end-to-end AI automation to eCommerce in Asia.

CONTACT METHOD

Facebook: https://www.facebook.com/ericjanvanputten 

Linkedin: https://www.linkedin.com/in/ericjanvanputten/

Personal Linkedin: https://www.linkedin.com/in/ericjanvanputten/

Website: www.dynamicweb.com 

VALUABLE RESOURCES

Visit TTC website: https://ttcwetranslate.com/