Thrive in Global Markets

Lesley Batchelor OBE is the CEO of Exportbootcamps.com an ICC and ILM accredited training company with a real difference. Using years of experience teaching and training business owners and managers to trade competently internationally the Boot Camp approach guarantees engagement and results. She also acts as a board advisor to Smart & Savvy Women Ltd and Director of Open Borders Direct. With invaluable expertise in intellectual property, global licensing and marketing, Lesley was awarded CBI Real Business First Woman in Business Services and CEO of the year by Trade Association Congress in 2015.

She is a champion of UK exporters, with a powerful track record in enhancing the international performance of hundreds of businesses. Known as a force of nature within the industry she has changed many businesses’ fortunes in terms of exporting and helped to promote the need to professionalise the approach we take to trading globally.

Lesley is often sought out for comment on Brexit and international trade issues writing thought leadership pieces for many journals, TV and radio stations.

KEY TAKEAWAYS

Information is always power. Exporting can be done easily if you know the export market well and ask the right questions. It needs a structure and a plan. With a structure, a lot of things can de-risk the journey to a new market. The point is here to consider the cultural impact of promotion and positioning your product correctly.

BEST MOMENTS

“If you want to thrive in the market, information is king. So, the more you know, the better things work, and honestly, I think it is really important to try to make sure, to understand how to operate in that new market, how you can stand your money, where you can promote things. I really think we need to stop working with sort of government provision and private sector provision. Start bringing them together.”

“Exporting is easy but only when you really know how to get on and ask the right questions.”  

“SMEs also have got to realise understanding how important is to understand the market they are operating in and as we both know the cultural impact of the promotion and the packaging and the pricing and positioning your product correctly. That really takes on the next big issue which is all about market intelligence and market research.”

“Market intelligence is a company focused while market research is about you know what’s going on in that market, what customer preferences are.”

“One thing that I’ve seen a lot of mistakes around is pricing and overpromising.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Lesley Batchelor OBE is the CEO of Exportbootcamps.com an ICC and ILM accredited training company with a real difference. She is a champion of UK exporters, with a powerful track record in enhancing the international performance of hundreds of businesses.

CONTACT METHOD

www.exportbootcamps.com 

https://www.exportbootcamps.com/blog/

https://www.linkedin.com/company/exportbootcamps/?viewAsMember=true

https://www.linkedin.com/in/lesley-batchelor-obe-a898a14/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Malcolm Gallagher is the Director of BizVision Ltd., a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a Freeman of the City of London. His brands include Sell Global and Win Contracts & Tenders but he is especially proud of the growth of his Conscious & Better Business brand, BVTV Channel, and new membership Club.

Malcolm of BizVision used to be a “have suitcase ready will travel” person helping businesses around the world do “Business across Borders”. Today his suitcase is in the attic but he is travelling more than ever to not only promote the UK but also to meet top business and thought leaders around the world from his BVTV Studios in Northumberland, Northern England. “Businesses have had to change the way they not only do business but go for growth,” he says ”We’ve responded and built the triple award-winning BVTV network of 9 Business Channels now reaching a massive diaspora of valuable business connections,” he continued.

KEY TAKEAWAYS

Learning and trust are the key components of a better business across borders. We mostly ignore the fact that being prepared for the new market and learning about their cultures beforehand is the foundation of success. This way, we can gain their trust.

Our aim should be to encourage small business owners to take the first step without forgetting the commercial side of it. With the help of each other, we all can grow and scale our businesses.

BEST MOMENTS

“I believe that by being a better business and by that, I mean you know where you are to the planet, people, profits and purpose. By being a better business, you will achieve faster growth because people will want to do business with you because importantly as well when you are committed to the conscious embedded business agenda, we call out conscious compass, when you’re committed to that you making a statement and saying you can trust us and trust is something that I believe has been a lot in the world and people want to trust. It is a big big issue now. It is an issue why people leave businesses; it is an issue why customers leave businesses so on that.”

“There is a challenge, I think, in the best way to export is always to sell to your neighbour. Your neighbours first.”

“What we need to do is, we need to give everybody confidence that they can achieve it. The work you’re doing, sterling work you’re doing particularly your great book there, is helping people realise the opportunities there. It’s just getting off the ground to do it and that is the problem within many businesses with finding this just too few within the business a committed to growth.”

“Small businesses are so usually so busy that they don’t take enough time for learning. They say 90% of the success is in preparation. There’s no doubt about that…Not enough businesses are prepared to go and understand the culture of a new country and that really is important to me. I think it is the foundation of success.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Malcolm Gallagher is the Director of BizVision Ltd., a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a Freeman of the City of London.

CONTACT METHOD

www.bizvision.co.uk

Twitter @BizVision

LinkedIn /BizVision

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Ramsey Pryor is the founding partner at Port of Entry Partners, a global expansion consultancy. He's a founding member of the International Mastermind operator network and he hosts the International Expansion podcast. Prior to starting Port of Entry, Ramsey led International Expansion and Sales at Branch Metrics for 5 years, building the company's international presence and revenue in London, Berlin, Brazil, Bangalore, Singapore, Seoul, Tokyo, Beijing, and Sydney. The branch is currently the third Fastest-Growing Company in North America on Deloitte's 2020 Technology Fast 500 list. Prior to Branch, Ramsey has held various leadership roles in Product Management, Marketing, and Business Development at companies including IBM, Outblaze, and Register.com. He started his career as a consultant at Accenture and holds an MBA from IESE Business School in Barcelona and a BA in Economics from Northwestern University.

KEY TAKEAWAYS

Markets are a very important part when it comes to global business. As we all know, one single market isn't enough for the potential that many companies have; instead, they become international from day 1 and there's no need in forgetting about submarkets either! Submarket planning needs different considerations than just focusing on your main markets or even more specifically what you're doing with them - because each country/region will want something slightly different depending upon where people live, e.g. ease of access vs quality.

While researching a market, there are three best sources of information: peer companies, investors, and contractors/ambassadors in that market.

BEST MOMENTS

“The common mistakes that I see people making these days and having lived in had this be my job is really about planning and staying ahead of it instead of kind of going opportunistically or being in a little bit behind where you need to be. I see with the companies that I work with today a lot of times you can expand internationally without really intending to if you have a mobile app or business in that category. You can literally just click a button when you publish your app and be present in hundreds of countries.”

“Most of the companies that I talk to are based in the US or found in the US and I think that even with such a large domestic market, the expectation is that if you’re going to have aspirations to be a unicorn, you are not going to do that in one single market or just in the Americas. You need to be in Asia, you need to be in Europe and Latin America, and other regions in order to really maximize your global potential.”

“In terms of international expansion, I see that companies going internationally sooner. I see a lot more companies being remote-first because we all had to be but I see a lot of companies being open to staying that way and organizing themselves much more in the decentralized manner and also talent is a lot harder to come by and I see companies opening their minds to hiring talent wherever they can find it. They are not so focused on finding people may be around where their offices located or living in the country.”

“The very best source of information out there, my experience, is finding your peer, at a company that similar to yours has already gone into that market.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Ramsey Pryor is the founding partner at Port of Entry Partners, a global expansion consultancy. He's a founding member of the International Mastermind operator network and he hosts the International Expansion podcast.

CONTACT METHOD

www.portofentrypartners.com

https://anchor.fm/ramsey-pryor

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Joel Sahleen was the Director of International Engineering and Principal International Engineer at Domo, Inc. He specializes in the internationalization and localization of distributed, cloud-based, software as a service application, and in the development of cost-effective, data-driven product internationalization and localization programs. Now he continues his professional life as Internationalization Engineering Manager - Platform at Spotify.

Before getting involved in tech, Joel served as a Teaching and Research Fellow in the Departments of East Asian Languages and Literature and Religious Studies at Stanford University, where he helped run the Classical Chinese program, and taught courses on early Chinese philosophy, history, and religion. Joel is passionate about advancing the internationalization and localization of the internet and frequently speaks at industry conferences and events. He lives outside Salt Lake City, Utah with his wife, two sons, and two dogs.

KEY TAKEAWAYS

International Engineering lays the foundations of internationalization and localisation. It functions as a bridge. There are some important metrics that should be tracked in order to develop the system and do the better for your international journey. Everything is linked to each other; however, we should also know their differences.

BEST MOMENTS

“International Engineering is a term we use for our team because our team kinda straddles the boundary between internationalization engineering or getting the software ready to be localised you could say and localisation engineering which is developing all the infrastructure and the automation necessary to get text from the application hold out of the application and send translation and then return and integrated into the build.”

“We found that not only is that the language issue that people need to be able to use our product in different languages but there are also very many regional differences, for example, date formatting, number formatting, and the internationalization is really aware that happens. We believe that’s important.”

“Some of the metrics we track are around registered international users, people have who actually gone in and said ‘I want to use this product in another language or locale. And then we track the activity on our side of people who are using the product in other languages and locales. We actually have a great kinda combined metric that we use that we call ‘localisation fit’ where we look at the browser language that people are accessing our product in and then we look at the language that they actually use the product in, and we see where those match up and those don’t. That can rebuild a lot of opportunities for us into where we should go next.”

“Software development is more than internationalization, internationalization is more than localisation, localisation is more than translation, and translation is just more than language.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Joel Sahleen is now Internationalization Engineering Manager - Platform at Spotify. Joel is passionate about advancing the internationalization and localization of the internet and frequently speaks at industry conferences and events.

CONTACT METHOD

https://www.spotify.com/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Agustín Da Fieno Delucchi is the Director, Data and Applied Science - DTP Intl Eng, Docs & Learn at Microsoft. He has been in the computer industry since 1992, initially developing enterprise solutions and for most of his career on internationalization and localization. Originally from Lima, Peru, he has worked in different areas of software development. Initially in Dublin, for about a decade, and in Seattle since 2006, he’s been with Microsoft for more than 20 years in several internationalization roles as terminologist, linguist, translator, engineer, program manager, architect, advisor, and data & applied scientist. With a passion for data development and analysis, he is currently focusing on artificial intelligence for internationalization. Agustín is also an instructor at the University of Washington Professional Certificate in Localization.

KEY TAKEAWAYS

All businesses are comprised of data. Data means power in today’s world, that’s why Data Science is one of the most important sciences now. In near future, Data Science helps us to do everything way faster than today. If you want to apply it to your company and understand it better, you can look at DDDM (Data-Driven Decision Making) first.

Notwithstanding, we can’t talk about being successful in Data Science if we ignore the human effect, especially if your business is dealing with humans.

BEST MOMENTS

“Internationalization is how to brain the experiences you offer in a global manner, how can you go beyond the barriers of just your locality or the initial user based that you intended to serve.”

“Moving into proactive approach will be ‘how can we use the data we had in the past? How can we learn from the past to predict the future to enable the present?’”

“We are seeing with all their businesses that there are currently aided by data science is that many of routines, tasks, or tasks that today we require more manual process certainly would be more automated. If we think about automation today in the industry, we use a lot of automation, call it auto-translation, call it machine translation.”

"Many aspects of internationalization are related to some sensitive uses. What we took about the health industry, if we took about critical business for the world, in general, you really want to make sure that you provide the ultimate thing. But in some cases, it is very and highly sensitive what you’re doing. So, it is important that we are intentionally interested in how far we want to go. You can have entire system that do everything for you and there is no human intervention but again I don’t see that being truly successful if you’re dealing with the spirits of the humans.”

“One thing that I recommend is to do research about this called DDDM, which is the data-driven decision making, which sees a whole scope and is really well documented. There are plenty of resources online that you can look at it because it is a whole process that you can establish your organization without even have to first invest a lot in data scientist.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Agustín Da Fieno Delucchi is the Director, Data and Applied Science - DTP Intl Eng, Docs & Learn at Microsoft. He is also an instructor at the University of Washington Professional Certificate in Localization.

CONTACT METHOD

https://www.linkedin.com/in/agustd/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Alessandra Binazzi is the founder of Alessandra Binazzi Consulting. She is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers. Proficient in all major European languages, Alessandra has dedicated her professional life to marketing, selling, supporting, and educating customers on all continents. She was raised in Italy and university-educated in Boston, MA, she was exposed to global technology companies from the beginning of her career, with a particular focus on globalization and multilingual digital content. Alessandra Binazzi Consulting combines Alessandra's background in languages, technology, and business to develop globalization strategies tailored to the needs of organizations in a growth stage. Alessandra received a BS in International Business from the University of Massachusetts and an MBA from Northeastern University in Boston. She has lived and worked in 10 different countries.

KEY TAKEAWAYS

Localisation is a kind of engagement and trust for the local users. When they localise the content in their own language, you show them that you care about them and in the end, you start to engage with them because users always prefer content in their own language no matter what.

For companies, it is also a must for brand loyalty and recognition. In that way, all over the world, their brands will be seen the same by all users. For medium and long-term survival, localisation should be evaluated from the beginning of the business.

BEST MOMENTS

“It is our role really educate and to advocate for local users everywhere else and be the importance of treating and engaging these users in the same quality way than you work for a US customer.”

“Content is created, managed, and deployed and just flows to many means through technology. And so localisation has a big technology component because it has to enable an easy flow of multi-lingual content and without enabling that through good technology infrastructure, it is really impossible to deploy multi-lingual content to users all over the world.”

“A minimum requirement for international growth is localisation. But it really goes beyond that. It is not about just access. Offering local customers products and services in their own language creates a completely different kind of trust in the organization. It’s just the different level of engagement whether users when you’re speaking their own language.”

“The real value of a solid localisation strategy and operation is to make sure that the organization can thrive in that market over the medium and the long term.”

“Technologies like machine translation, artificial intelligence, and machine learning are really enabling us in the localisation industry to offer a lot more services with a lot less effort at a great speed.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Alessandra Binazzi is the founder of Alessandra Binazzi Consulting. She is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers.

CONTACT METHOD

https://www.linkedin.com/in/alessandrabinazzi/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Carrie Fischer is the Globalization Services Manager at Subway, headquartered in Milford, CT. She is responsible for all globalization-related strategies for the company. She has over 28 years of localization experience and has held previous localization positions at Bodybuilding.com as the Localization Program Manager; Hyperion/Oracle as the Director of the Worldwide Product and Translation Group, and Transparent Language as the Managing Editor.

She is also a member of the Board of Directors at Women in Localization and a mentor. She is one of the charter members of Women in Localization when it first started in Silicon Valley. She has held various positions in the organization such as the Americas Geo Manager and Program Director of Global Community. She has presented and moderated many sessions for various industry-related events such as LocWorld, SlatorCon, Loc from Home, LocLife, Ascend, and others. Her passions include helping others and continually learning to grow personally and professionally.

KEY TAKEAWAYS

Each market needs different strategies, and it needs deep market research. For example, Subway has different sandwiches in different markets. According to the market needs, you should rename, rebrand or translate it directly of your product or service.

If you are planning to grow globally, you should hire a globalization expert as a first thing and the globalization expert or team should relate to other teams, especially the engineering team and user experience team for great success.

BEST MOMENTS

“You just get creative in naming, renaming, rebranding your key products in your target markets, and in some cases, you don’t need to rebrand or rename it, you just translate it directly and, in some cases, you keep it exactly the same.”

“If you are not willing to look outside, from your little bubble, you are not going to be successful.”

“Subway has had to invent new sandwich builds per country. Like I said, Canada has completely different sandwiches than we do in the US as does the UK, as does Australia, and New Zealand. They have a lot of the same sandwiches, but they had to diversify.”

“Really right from the start and I will even say your success depends on how early you involve the globalization expert in your process.”

“If your product involves software, you really need to be a part of the engineering team. Teach them the best practices for internationalisation before they even start building the product. Put in this much automation into the process you can. You minimize manual steps which introduce risks. We’re only human, we are gonna make mistakes and forget something and if you don’t put these upfront steps in place, the regions will be waiting for months after English is released for their language versions to be released to them.”

ABOUT THE HOST

Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/sılaerol

Website: https://ttcwetranslate.com/

ABOUT THE GUEST

Carrie Fischer is the Globalization Services Manager at Subway. She is responsible for all globalization-related strategies for the company. She is also a member of the Board of Directors at Women in Localization and a mentor.

CONTACT METHOD

https://www.linkedin.com/in/carrie-livermore-fischer-12046b

https://www.subway.com/en-GB

https://www.linkedin.com/company/subway/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Erica Haims is the founder of Haims Consulting where she specializes in Localization Marketing and the marketing of the localization industry.  She has served on the board of Women in Localization and has held long-term roles at Apple and Atlantic Records. The current pandemic has had a huge impact on many brands' localization and globalization, as it has fast-tracked the demands on the digital experience. Erica promotes breaking through silos by promoting collaboration, clear communication, and consistent terminology and infrastructure alignment.

She has a unique vantage point when looking at the brand journey as it travels across the globe. This allows her to connect the dots between globalization and localization. Her blog, “Globalization Motivation,” is devoted to breaking the silos that exist between vendors, clients, and identifying where localization should be in the globalization conversation.

KEY TAKEAWAYS

Small to medium-sized companies should look at the bigger brands’ mistakes and what they are doing. Brand consistency and recognition are important but how the bigger companies behave is also important. Using localisation, being open-minded, having good communication, reacting very quickly, giving that trust and being flexible, also for the product. For global growth, small companies also should have flexible products or platforms or services to compete with the others.

BEST MOMENTS

 “Brand consistency and that’s intentional, it’s very detailed. Small companies may not pay that much attention to detail cause it requires, besides consistency, it requires strict content management, communication has to be very clear, there has to be alignment and that’s really where I think there is such an important on brand message, keeping that brand consistent as it travels.”

“People want to be spoken to. They wanna be spoken to in their own language. But it’s that customer demand that really drives that personalisation. So, Glocalisation has really come out of where you have local words necessary.”

“When I think of the big three, there are three things. The first thing is insulting your customer, you alienate your customer. Then that they are not gonna want to come back. They’ve been insulted. Then you have legal actions, so where you can be sued, then you have a huge financial loss there because you run into lawsuits where you’ve lied or you’ve broken a rule, you’ve used some image that is really proprietary to someone else…So, there is insulting then getting sued and then there’s local regulation that companies are not aware of when they go into a region.”

“The big thing is to prepare that not think of globalisation as an afterthought. We will be going global. We need to build our product to, let’s say, handle multiple characters or realize that we’re going to have to have multiple versions of the product or the marketing. I think you have to do that at the onset and think about those worst-case scenarios. What’s really great is, I say, learn from the bigger companies’ mistakes because they can absorb the mistakes.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Erica Haims is the founder of Haims Consulting where she specializes in Localization Marketing and the marketing of the localization industry. Her blog, “Globalization Motivation,” is devoted to breaking the silos that exist between vendors, clients, and identifying where localization should be in the globalization conversation.

CONTACT METHOD

https://www.linkedin.com/in/ericahaimsinternationalcontent

https://www.linkedin.com/newsletters/globalization-motivation-6461716006380412928/

www.haimsconsulting.com

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors, and other service business owners position themselves as thought leaders in their field and scale their business.

KEY TAKEAWAYS

We all have a big vision. Something important to us. It is mostly seen as the most difficult thing in the world, and we can give up easily because of this reason. However, we cannot notice that our mindset is one of the biggest reasons that makes us feel that way. When we start to change and look at the situations from a different perspective, we will learn the way not only to professional success but to personal success.

BEST MOMENTS

“What I’ve learned through the years is to be a lot more of a listener well to the market to be able to have a vision of what is possible and at the same time play with the concept of minimum viable product or project and say “okay, that is like a big vision”…but what of that vision can be incorporated or deployed or accepted by the market today?”

“What is the micro idea of that idea that can be adapted today? So, start creating the seeds of transformation but from a place of meeting the market where they are. You cannot move a market to the way it is not. But you can move it if you are guided through a process.”

“When we know about who we are talking to and we use the language that is appropriate and we create a product and design around those people, those people feel heard, seen and they pay attention. And that’s when you create your own unique space.”

“When you are running a business of a product and if it is not selling, you see “okay, what’s wrong with the product?” But when you are the product, all is mixed up emotionally so would say there is a lot of mindset work that I had to do over the years to really get out of the way of my own success.”

“Every single aspect of our inner growth will determine how we show up and how we behave of actions, what word we say, how we communicate. So, I really think that there is no outside growth without inside growth.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity.

CONTACT METHOD

http://mastersinclarity.com

https://www.facebook.com/Mastersinclarity/

https://twitter.com/DglarH

https://www.instagram.com/doloreshirschmann/

http://www.linkedin.com/in/dhirschmann

https://www.youtube.com/channel/UCbc8sZ8Qs-IdmgH1CbHmXWA

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Brian Beck is a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies and the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce”. He has over two decades of experience in E-commerce and digital transformation, including 17 years as a VP and C-level executive. Brian is a sought-after expert and trusted advisor, guiding executives at manufacturers, brands, and distributors in creating tremendous growth from digital commerce.  His clients include some of the most prominent brands in the world.  He is also a partner at Master B2B, a groundbreaking B2B Ecommerce thought leadership series in partnership with noted industry expert Andy Hoar.  Previously, Brian served as the lead Ecommerce executive at Harbor Freight Tools, Pacsun, and other industry leaders and digital disruptors, where he was responsible for every aspect of launching and building digital businesses in excess of $100 MM in annual revenue.  He is a regular speaker and cited expert on topics of digital transformation at conferences and events across the world.

KEY TAKEAWAYS

E-commerce is the key to global growth. When thinking about e-commerce, the first company that came to mind is Amazon. Some companies are afraid of Amazon because of the lack of control and unprofitability of the channel they have heard. However, with the right process, businesses can enter the other markets using Amazon for their own global growth as the first step.  

BEST MOMENTS

“One big lesson I learned over my 20-24 years in e-commerce is really that making sure that you first understand the customer.”

“E-commerce is a great way to move and expand your business internationally if you have brand recognition, for example, for your products and global markets. E-commerce can be a fast, capital-efficient way to grow your business into those markets…Using Amazon as a point of entry and then building on that to enter other channels to launch owned e-commerce, direct e-commerce to launch other marketplaces. So, e-commerce opens up the world to businesses. It is a great path to expand globally.”

“One big mistake is its content, not getting the content right in the marketing or messaging right for this market and that’s true for any market I believe across the world…the buyer in the United States, business or consumer expects rapid delivery. It’s become a standard here…another mistake companies make assuming that they can ship in two weeks or five days or three weeks.”

“We recommend usually taking what’s called the third-party your seller’s central selling approach which gives the supplier or the seller control the price and the assortment and the inventory and gives them more opportunities to really control the channel effectively and creative profitable channel.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Brian Beck is a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies, and the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce”.

CONTACT METHOD

Website: www.enceiba.com

LinkedIn: linkedin.com/in/ecommerceexpertbeck

Thought Leadership Series: www.masterb2b.com 

Book web site: www.billiondollarb2becommerce.com

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR