Thrive in Global Markets

Domenica Di Lieto is the founder of Emerging Communications. She is a highly experienced sales and marketing professional, having worked as a media owner, client, and agency side throughout her professional career. She has a deep knowledge of the Chinese digital landscape; she founded Emerging Communications in 2015 after recognising that businesses needed far more than pure marketing services, but high-level consultancy to succeed in the Chinese market. Aside from leading the continued growth of Emerging Communications, she works for a number of global organisations at the board level, providing advice on their China market entry and subsequent digital strategy.

KEY TAKEAWAYS

When entering the Chinese market, it is important to understand that this culture can be very different from what you are used to. Because of this reason, China is seen as a failed market however, the key factor in doing so successfully will depend on how well your company understands Chinese culture, its customers, and their needs while also taking into consideration other aspects like competitors' reactions when they enter these markets too.

BEST MOMENTS

“One of the biggest reasons brands fail is they presume or assume that the market in China is the same as any other market…they'll translate for that new market. They won't look at the culture they won't look at the competitors they won't look at the behaviour. They weren't looking at this interact with their category. And that's the biggest reasons that the test first failed and retreated.”

“They all have one thing in common. They've all accepted that market is different. They do regular research to understand their customers. They understand that competitors and they are constantly changing to the market. Really, really quickly. If you are a very established brand, it takes a long time to make decisions internally.”

“It is really important to get it right. And to work with a China team on the ground in China here, or wherever your home market is to understand the culture as well as the language it's not just about translating into Mandarin, or even worse, putting in mainland China and not looking at the cultural nuances in the context of their audiences. It's really important to understand it's not just about the language, it's about the culture and the context as well.”

“Once you know who they are then actually building authentic conversations on the right channels at the right time to get action is quite easy because you know who they are. And then you need to quit keep visiting them because any external force is not just technology, but anything like COVID is a really good example has changed behaviour in China. It's changed technology. It's sped up the AI revolution. It has made brands have to get to their consumers in a much quicker, more agile way.”

“It's about the right authentic messaging and a creative on the right channels to your consumers. That makes the difference between whether or not that campaign is going to die or fly as I say, and more so now than ever, especially when you're targeting Gen Z audiences. They are not interested in noise. They're not interested in adverts like everybody plasters out there. They want to feel that they matter. It's about authenticity.”

ABOUT THE HOST

Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey.

CONTACT METHOD

https://www.linkedin.com/in/sılaerol

https://ttcwetranslate.com/

ABOUT THE GUEST

Domenica Di Lieto is the founder of Emerging Communications. She is a highly experienced sales and marketing professional, having worked as a media owner, client and agency side throughout her professional career. 

CONTACT METHOD

https://www.linkedin.com/company/emergingcomms/

https://www.emergingcomms.com/

https://www.emergingcomms.com/blog

https://www.emergingcomms.com/in-the-press

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Matti Hemmi is the Chief Paradigm Shifter and founding partner of inKNOWation, a consulting firm specialising in delivering coaching, consulting, and mentoring to pioneering CEOs and their teams, with offices in Madrid and London. He is the author of three books published in Spanish (“Towards A New Paradigm”, “The Alchemy Of Creativity” and “Do You Dare To Dream?”), the latter is based on his viral video under the same name, with more than 22 million views on YouTube in its Spanish version.

Over the last 15 years, they have worked with 11 of Spain's top 35 companies and numerous multinationals across Europe like Alphabet, Axel Springer, Beiersdorf, Bovis Lend Lease, Carrefour, GSK, Holcim, Johnson & Johnson, Kellogg’s, Mercedes-Benz, Mundipharma, Nokia, Roche, Sage, Sandoz, Valeo, Viacom, Vodafone, Warner, and Wolters Kluwer.

KEY TAKEAWAYS

What is our attitude? The way we look at things will define how successful and contented we are with your relationships. If we look at everything from the perspective of “I am okay, you’re okay” then our attitude will dictate how we see others and how they perceive us. When someone has an issue in their life and they are able to think this way it makes them more likely to find solutions because instead of focusing on what's wrong with them or why something happened; all that matters is finding ways for things "to be fixed. That's the only attitude out of four that really helps you produce the best result.

BEST MOMENTS

“As I started to realize were our success, late in business very often came to a point where a success was the consequence of having challenged the paradigm of the customer. So teaching them how to shift the way they were thinking.”

“If you're feeling an emotion, you know, like an unpleasant emotion is not a problem, it only means that you are vibrating as we call it in a lower level of consciousness. That means when we perceive something is we call it negative, or in fact, is unpleasant. It only means our reading only half of the information that that reality is providing us. There's a principle we have in our frame of reference, which is called practice. And there are these eight different letters, each one is a principle. The second principle is called reality or for reality.”

“Normally, we talk about positive and negative attitude. It's not a bad approach. But it I would say is a little bit simplistic, because it's, it doesn't give you enough details about what we're talking about. The model that we use is based on transactional analysis back from the 1960s for America. And he used to talk about the existential position. So how do we stand in life? And how do we see ourselves and how do we see the world and he came up with this model where there are four possibilities for attitude. And the most interesting one, and what we call the protagonist attitude is I'm okay, you're okay, which is I accept myself, I accept you unconditionally, even though I don't need to share what you think feel, or do. And this is really a very interesting concept.”

ABOUT THE HOST

Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey.

CONTACT METHOD

https://www.linkedin.com/in/sılaerol

https://ttcwetranslate.com/

ABOUT THE GUEST

Matti Hemmi is the Chief Paradigm Shifter and founding partner of inKNOWation. He is the author of three books published in Spanish.

CONTACT METHOD

https://www.linkedin.com/in/mattihemmi/

https://www.instagram.com/MattiHemmi/

https://www.facebook.com/HemmiMatti/

https://www.youtube.com/user/inKNOWation/

https://twitter.com/matti_hemmi

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Jane Malyon is the founder of The English Cream Tea Company and business/life coach. They deliver fresh, deluxe hampers of afternoon tea all over the mainland UK. They now also have their own range of luxury jams, teas and gifts and supply the public and corporate markets. They also have an event Tea Room in White Roding, Essex (The Secret Sconery) which opens for special events (eg Mothering Sunday….The Queen's Platinum Jubilee) and the public can pre-book for these lavish teatime treats!.

Jane's journey has included gaining a Guinness World Record for Essex for the largest English Cream Tea party in one location.  She's given a TEDx talk called How Afternoon Tea Could Save The World (of course it could, she says!)...and written an Amazon best-selling book: "Scone or Scon(e) - the essential guide to British Afternoon Tea". She is a speaker too for social or corporate events and when not involved in these activities, she spends as much time as possible with their grown sons.

KEY TAKEAWAYS

We mostly think that culture-specific traditions belong only to that country and culture. However, some cultural traditions can be global like afternoon tea for example around the world. They might have different names but they all share a common concept: Drinking your tea with your loved ones and eating great things. This means that not only products or services but also some concepts can be global. If you can apply these concepts correctly in each specific country’s culture, you can be accessible to international clients.

BEST MOMENTS

“I mostly try to think that even the bad days are what running a business includes you are never going to get from, you know, not to 70 in your life, particularly in your business life without running into hurdles.”

“Brexit has changed things for that. We are still exporting certain items. But food has become difficult for that. It's actually easier for us to export to America. We still don't send the fresh cream, and that would be a challenge but we've got something called FDA status.”

“It's good for me to realize that wait, we are in a global workplace now. So I shouldn't make assumptions that everybody knows what you know, minced meat is or clotted cream or whatever. So it's learning for me as well.”

“I think I would advise someone else to be more focused, which country do the research has somebody at the other end ready to receive the goods and do the distribution and if especially if it's perishable goods because you've got hurdles with the lorries, queuing and all things so forewarned is forearmed.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Jane Malyon is the founder of The English Cream Tea Company, business/life coach, Guinness World Record holder, TEDx speaker, and author of “Scone or Scon(e) - the essential guide to British Afternoon Tea."

CONTACT METHOD

Website: https://www.englishcreamtea.com

Facebook:   https://www.facebook.com/englishcreamtea

Instagram:  https://www.instagram.com/englishcreamtea

Pinterest: https://www.pinterest.co.uk/englishcreamtea

Twitter: https://twitter.com/englishcreamtea 

LinkedIn: https://www.linkedin.com/in/jane-malyon-englishcreamtea/

TikTok: https://www.tiktok.com/@afternoonteajane

Youtube : https://bit.ly/3NTjSAE 

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Giovanni Baccini is the Managing Director at Lewden Palazzoli Group who has 20+ years of experience acquired in more than 20 countries (Europe, U.S.A., South America, Middle East, Far East, Australia). His practices are in different business sectors: Mechanical Textile machinery, electronics, Access automation, Electrical Motors, Electrical-Power distribution, and lighting. His career started as an electronic design engineer, he moved soon after to sales with regional (national) responsibility to sales directorship to business development to managing director. His past and current experience give him the ability to execute a variety of sales and marketing strategies designed to establish a market presence and increase revenue and profitability in consolidated and emerging markets.

Giovanni was also our guest before this episode. In that episode, he talked about how to adapt to the local market through discussing international standards, how it changes from one place to another, and the importance of language and culture knowledge in building and expanding transactional relationships with new markets. If you would like to listen to that episode again, you can reach it from here: https://apple.co/3ap58vU

KEY TAKEAWAYS

When entering new markets, it is important to first assess the risk of doing so. Next, you have to get educated on what type or market your company will be operating in and learn about their needs for success- This includes understanding who they are targeting with goods/services as well as how best can help them achieve these goals. Lastly, there should always remain an open mind willing to ask the right questions to the right people.

BEST MOMENTS

“The first one is definitely risk mitigation. So, when you are thriving or you're developing quite well your indigenous market which could be UK or Italy for us, is always important to mitigate the risks of fluctuations which might happen within the market which could be done to economic situations, or things like new legislations which might bring in new competitors.”

“There's always curiosity will lead to maybe a network of people that you need to have to learn what's happening in a particular area, how they can answer to the demand to the needs of this area with something which could be a product that they wish to have, you know, and in a globalized world is easier to find things online, you know, but how you communicate the difference between a product which might come with such certain features and benefits to the market is crucial and how much these features and benefits then meet the customer needs.”

“The biggest challenges are therefore understanding the market and finding the right people. So you need to speak to a lot of people. You need to spend your time with people and understanding what's happening. Spending time locally. Don't believe that anything you can see over the internet can answer your questions.”

“Perseverance as well is a big factor. Because there will be a lot of failures in these in this approach honestly, and you don't need to be afraid about failures in these respects. Because a you don't know the market b You're trusting the information you're receiving and you're trying to put together a picture and there is nothing wrong to start somewhere and see what are the outcomes in order to start learning as well from your own experience.”

“The digital area can help businesses in making as much as possible seamless the communication between a manufacturer or service provider to the market, which you are trying to deliver your services or products.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Giovanni Baccini is the Managing Director at Lewden Palazzoli Group and has 20+ years of experience acquired in more than 20 countries (Europe, U.S.A., South America, Middle East, Far East, Australia).

CONTACT METHOD

www.lewden.co.uk

https://www.linkedin.com/company/lewden-palazzoli-group/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Anna N. Schlegel is VP of Product, International Markets, and Globalization at Procore Technologies. She is a native of Olot, Catalunya, who has resided in the US for the past 30 years. Anna started as a globalization agency owner who quickly passed onto the world of High-Tech in Silicon Valley, California. Anna has led a variety of teams managing enterprise digital transformation, global engineering, localization, product lifecycle, market strategy, and information engineering at companies like Cisco, Xerox, VeriSign, VMware, or NetApp. 

Anna is a linguist at heart, having graduated from the University of Barcelona and Humbolt Universitaet in Berlin with Philology studies for English and German. She is the co-founder of Women in Localization, a non-profit based on 30 worldwide sites with 7000 global members. Anna is the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. Anna has been recognized as Most Impactful Woman in Technology in December 2020 by Analytics insight. You can read more about her trajectory at www.trulyglobalbusiness.com

KEY TAKEAWAYS

Enterprise globalization is an intricate system that requires careful orchestration with all aspects from marketing and compliance to user interfaces. In order for companies, in general, to have a chance at success they need someone who can understand how different cultures work - this person should be known as "Chief Globalization Officer" and their job would entail fostering understanding across the organization by designing different market approaches and apply it in all aspects mentioned above.

BEST MOMENTS

“Going global is an art. It's a full orchestration of the company that is not just for one department. When you go global, you don't only prepare the product that you have to prepare the marketing, the support, professional services, all the legal aspects, the compliance, and the global infrastructure is another one of our teams. You have to prepare all the documentation, the user interfaces, some sales, right? We need to be trained on the products that we're going to take globally.”

“They totally get it they get the consumer perspective but many, many times high tech companies are more focused on the functionality of the product. And they think that you know, adding a language is a feature or that internationalizing is just something that you do one time and so that's why we need very strong heads of globalization to methodically globalize the company fully and into the language of the customer.”

“We started thinking of creating a group of women in the north of California so that we will get to know each other and it very quickly grew up like rapid-fire, right, because our mission was to get to know other women to promote women in the world of globalization, to train ourselves to network and to also help the profession because we have patents and trade secrets and so so much experience that we want to share.”

“There's a lack of understanding of what it takes and many folks think that, you know, marketing needs to be localized, or that engineering needs to be internationalized. But the biggest mistake I think, is the customer empathy.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Anna N. Schlegel is VP of Product, International Markets, and Globalization at Procore Technologies, the co-founder of Women in Localization, and the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years.

CONTACT METHOD

www.trulyglobalbusiness.com

Twitter/Instagram : @annapapallona

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Ann-Maree Morrison is Co-Chair of the UK W20 Delegation on gender equality. She is a Chartered Accountant with Management Consulting, Audit, Insolvency, Investigations, and Project Management experience with Price Waterhouse Coopers and Grant Thornton and start-up industry experience with Kodak and Disney Stores. She has international business experience. Ann-Maree is the founder of https://www.Labels4Kids.com, an eCommerce business of 18 years, and an eCommerce online consultant. She has advised the UK and Scottish Governments on MSMEs, women in business, and eCommerce. Ann-Maree was a contributor to the official report by the UK EU Ecommerce Task Force in 2012 for the UK Government and has completed the first-ever UK Advanced Ecommerce Managers Growth Programme in 2020. She has much experience with the ups and downs of trying to internationalise a personalised product online.

KEY TAKEAWAYS

The Internet itself is a global business and you need to make sure that your product or service is in this business. There are many steps in internationalising your online business, including choosing the right e-commerce channel where it will be displayed as well as knowing which translation and localisation company can be the best solution partner for your needs.

BEST MOMENTS

“I think localization is the key, having a translation company that can actually know about localization and search engine optimization because it translates till the cows come home, but if it's not going to write them, it's not going to write on Google or anything else for being nowhere but then you're not going to get very far and it could cost you a lot of money as well.”

“If you're a reseller like a merchant, obviously, that's going to be slightly different. Because you need more automation you can go to market much quicker or going on something like an Etsy if you're into crafting things for Amazon or an eBay depending what you're selling. And you can still you know, you need more automation but you can, you can still do okay, it can get to market faster and it can grow faster, probably. But then you also lose a percentage, obviously, to up you know, 15 to 20% or roughly 15% For most of them...if you're a brand maybe though, so you basically it's your product that you make that no one can replicate, and you have the rights to it and so on then you have less skews for product codes. So you have higher profits as well because nobody can replicate your product, you'll make bigger margins and you may be able to get a quicker excellent longer term. I would say that you'd be probably better to have your own site.”

“I think there is no right or wrong of which is exactly the best but it does depend a bit on your turnover level. You wouldn't want to go for something like Magento e-commerce is maybe not the right platform. If you're really small like under 300,000-pound turnover perhaps then you would maybe look at like a Shopify or something initially and then you can move on to something like Magento.”

“Take advantage of your current audience would be the biggest tip that people forget completely and getting you know, sharing friends or friends get give them incentive to share your travel.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Ann-Maree Morrison is the founder of Labels4Kids and Co-Chair of the UK W20 Delegation on gender equality. She is a Chartered Accountant with Management Consulting, Audit, Insolvency, Investigations, and Project Management experience with Price Waterhouse Coopers and Grant Thornton and start-up industry experience with Kodak and Disney Stores.

CONTACT METHOD

https://www.labels4kids.com

https://www.labels4kids.com/blog/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

When you're in international business, it's important to know the cultural differences between countries and cultures. Some cultures are informal and respond well to a chatty, friendly approach, others are more formal and expect business conversations to be based on respect and a professional persona. You mostly feel these differences in a meeting or a phone call. To avoid any cultural misunderstandings in your business, you need to educate yourself before going into each country.

Cross-cultural communication takes work and the time spent in learning what is expected – and what you can expect – will pay off in successful negotiations.

In this bonus episode, Thrive in Global Markets host, author, and entrepreneur Levent Yildizgoren is talking about 7 tips for avoiding cultural misunderstandings.

Join Levent as he explains the common mistakes that business owners make in international communication and how to correct them.

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass 2M monthly organic traffic.

KEY TAKEAWAYS

Having a good SEO strategy will help you rank higher on search engines like Google and Bing. The key is optimizing your content for keywords, which makes it easier to be seen by potential customers when they are searching online; prioritizing these words in the title/headline of each page as well as throughout all written material including images helps with this tremendously.

BEST MOMENTS

“I think there is a very small subset of businesses that SEO would play a major role in their customer acquisition journey and the way you can figure that out is quite simple…any business needs to look back at how their customers go through that buyer journey to find a solution like theirs.”

“SEO, in general, is normally broken down into two parts. One part is what we call on-page SEO the other part is off-page SEO. On-page SEO is building the foundation of the website and the off-page SEO is promotion and link building that is sort of where money comes into play. You mentioned about the keywords. That’s under on-page thing.”

“Basically, these tools give you some metrics for each one of the keywords and the three ones we are gonna use, so ideally you wanna start prioritizing keywords that get the highest amount of volume possible with the lowest metric competition with the highest metric of commercial intent.”

“The type of content is determined by the user intent. How can you figure out user intent? Just Google the keyword. That’s it. Very simple because Google is telling you “Hey, here is what people are searching for.”

“I highly recommend not jumping straight to globalisation unless you have established in the market you are at. That’s something that a lot of people misunderstand…Guess out your market first. Understand exactly what countries are coming through to you and what the page conversions are.”

ABOUT THE HOST

Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/sılaerol

Website: https://ttcwetranslate.com/

ABOUT THE GUEST

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity.

CONTACT METHOD

respona.com

respona.com/blog

https://www.linkedin.com/in/farzadrashidi/

https://www.visme.co/marketing-strategy/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Sophie Milliken is the founder of Moja Group Limited, dedicated to boosting business owners’ profiles, helping them become more visible and heard within their industry.  Sophie has been a Fellow of the Chartered Institute of Personnel and Development since 2013 and was awarded a Fellowship of the Royal Society of Arts in 2019. Her first book, From Learner To Earner, was published in August 2019, becoming a best seller in October. Sophie’s best-selling second book, The Ambition Accelerator, was published in February 2021 and includes advice from Dragons’ Den star Sara Davies MBE and The Apprentice’s Linda Plant. A podcast accompanies The Ambition Accelerator and includes interviews with the women included in the book.  

A multi-award-winning businesswoman, author, and proud mum, Sophie enjoys supporting her home region of North East England. Sophie supports Northern Power Women and is co-founder of City Ladies Networking. She is Chair of Smart Works Newcastle and has achieved tremendous success delivering the aim of doubling the number of unemployed women supported with interview clothing and coaching across the northeast and securing Sara Davies MBE as the charity’s ambassador. In June 2021, Sophie became a Founding Ambassador for Every Child Needs a Mentor.  

KEY TAKEAWAYS

We all know that success starts at home but for a company to be successful it needs more than just domestic sales. To gain international exposure and enter new markets with ease, you need to increase your international presence so people everywhere can purchase what products/services are offered through them.

BEST MOMENTS

“What made my last business really successful was the relationships that we had with clients and putting them first putting them at the heart of things, and also doing the same with the team as well.”

“And it was at a point in time where we were winning all these awards for the business and doing really, really well. And people were like, Oh, you've done so well, you're so successful. And I wanted to say, that doesn't happen overnight. There's a lot that goes into that. And there are a lot of things that you don't see under the surface of things that are happening, and I'm sure you'll be able to relate to this. And it was really important to kind of show the warts and all side of things.”

“I think when you're involved in charity boards, in particular, and non-executive boards as well, you meet people that challenge your thinking, you meet people that are experts in other industries and other areas. And that brings so much richness to your own business and your bread. So I think that's really important. I think people should take opportunities to go and speak at events.”

“There's some business sense there just around the numbers side of things and looking after your customers and extending the value and the contract size that you have with them. But I think if you do a great job for someone, not only is it just more fun and enjoyable, because they're having a great experience, and you'll have more fun doing it.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Sophie Milliken is the founder of Moja Group Limited, dedicated to boosting business owners’ profiles, helping them become more visible and heard within their industry. She is the author of From Learner to Earner and The Ambition Accelerator.

CONTACT METHOD

Moja company website: https://thisismoja.com/

Sophie’s TEDx Talk: The truth behind The Showreel https://youtu.be/woZ_d3WTtR4  

LinkedIn: linkedin.com/in/sophie-milliken

Twitter: @Moja_Sophie

Instagram: @Moja_Sophie

Facebook: @MojaSophie

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Yaro Starak is the co-founder of InboxDone.com, an email management company with a team of 25+. Yaro has made 30+ angel investments in tech startups including Steezy, LeadIQ, Fluent Forever, FitBod, and Nutrisense, has property investments in Canada and Ukraine, and in partnership built a 3.6MW solar farm. During the mid-2000s Yaro sold his first company, BetterEdit.com, then built an online education company BlogMastermind.com, selling over $2 Million of his books and online courses.

KEY TAKEAWAYS

Automation is a great way to free up time and get things done more efficiently. With email automation, you can have your emails delivered automatically by people who are qualified for the task at hand--whether that's sending out customer quotes or responding back as soon as possible. Software like this can help with your inboxes by making sure there's always someone ready when needed so all those important messages don't pile up too high.

BEST MOMENTS

“Although every industry is different, every person is different, emails are actually quite similar for most people. There are a lot of similar types of messages going in and out.”

“People do not deal with their emails well enough. They outsource everything else. They hire website designer to do their website. They hire accountant to do their accounting. They hire coaches to help with other things and mentors. All kinds of team members to do things. But they always do emails themselves and it is the thing that they spend most time on.”

“Business models are kinda like the step one because for you be able to automate something how that business actually works and makes money and what your role perform in it very much dictates how you can automate it.”  

“Most important thing if your goal is to become the owner or the investor, you’re going to need to get very good at solving the people problem and the technology problems.”

“If you are not familiar with the industry then those kind of terms are kinda confusing or what it is that even mean so every industry has those and they have their own sort of interclub of unique terminology that.”

ABOUT THE HOST

Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/sılaerol

Website: https://ttcwetranslate.com/

ABOUT THE GUEST

Yaro Starak is the co-founder of InboxDone.com, an email management company with a team of 25+.

CONTACT METHOD

https://inboxdone.com/

https://yaro.blog/

https://www.facebook.com/yarostarak

https://www.linkedin.com/in/yarostarak/

https://twitter.com/yarostarak

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR