Thrive in Global Markets

Michael Levot is the Localisation Programme Lead at Canva. He’s spent the last few years building out localisation at design software startup Canva. He’s been particularly involved in developing internationalisation infrastructure for Canva’s continuous localisation pipeline and driving global growth with scalable and inclusive localised marketing. Before Canva, he taught linguistics at the University of New South Wales before joining AI-focussed LSP Appen, where he honed his skills as a computational linguist. He lives in Sydney, Australia with his beautiful and talented partner Lizzie and their spitz-cross Iggy. Outside of work he divides his time between his passions: languages, philosophy, and football.

KEY TAKEAWAYS

Canva has reached 4 million to 65 million international monthly users from 4 million with the right localisation approach. If they chose to stay only with English, they would reach etwa 20 million users. Each company is different, however, with the right localisation approach, you can triple your company’s growth like Canva.

BEST MOMENTS

“Accessibility is the important one. Accessibility in growth is intrinsically linked by localising your product, make it accessful to more and more markets and more people in each market. So, that is a really important mindset to which to localisation as well. I think inclusion is an increasingly important part of localisation. We talked about translation. I think that is the easiest way to understand what the industry does. We translate text, we translate words in other languages. Everyone understands why that would be useful but there are many other aspects of what we do. To give you one example, we get a lot of feedback from users about the cultural and ethnic appropriateness of the content.”

“We do use various models and experiments to compare the relative value of different levels of investment in localisation or different approaches in localisation. We look at whether users prefer the content as it is translated from English or whether they prefer the original content that has been created in the market. We look at that its impact on the matrix, and its importance to the whole business… The second point of ROI is that spending a lot of time and money on localisation or anything else.”

 “We make it fine Machine Translation (MT) doesn’t have too bad an impact on our QA but it does have bad an impact on the user experience. In that case, that is a big impact you need to be aware of and you might go to other way.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Michael Levot is the Localisation Programme Lead at Canva. He’s been particularly involved in developing internationalisation infrastructure for Canva’s continuous localisation pipeline and driving global growth with scalable and inclusive localised marketing.

CONTACT METHOD

https://www.canva.com/about/

https://www.linkedin.com/in/michael-levot/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Will Butler-Adams joined Brompton in 2002, became director in 2006, and took over as MD in 2008 and at this time has grown the company from a £2mil turnover with 27 staff to a £90 mil turnover with over 800 staff. They create urban freedom for happier lives. 

Brompton exports over 75% of its bikes to 47 countries through 1600 independent bike stores. They are the distributor in nineteen of those countries, supported by ten of their flagship stores from Milan to New York and Shanghai to Paris. They have about 850k customers whizzing about on their Bromptons across the world.

He is a Chartered Engineer, passionate about all things engineering, having previously worked for DuPoint, Nissan, and ICI. He is married with three daughters and lives near Marlow. He was awarded an OBE by the Queen in 2015 for services to Industry. He is interested in education, is a Fellow of the City and Guilds Institute, and a visiting lecturer at Imperial College where he was awarded an Honorary Degree in December 2019. 

KEY TAKEAWAYS

We are all on the same path. Some are in front of us, some are behind us but in the end, we live the same life. We shouldn’t sell a dream. As business leaders, we need to take responsibility to encourage our customers and take responsibility to sell them things a really useful for them that last a long time in order to add value to their life.

BEST MOMENTS

“We haven’t created the community consciously. We’ve just been honest about the product and we’ve been really careful about selling it to people for whom it is appropriate. And if you want to build a brand, you really need to care about not selling but about looking after the customer life of the product. And therefore, if you are good at selling, you can sell anything to anybody. But in many cases, there are people for whom Brompton just is not the right product. That’s fine. But don’t sell it to them because they never love it. But there are many other people who don’t even realise they need a Brompton in their life and if they had one, they’d love it. So, we’ve spent quite a lot of time telling our sales team or distributors who not to sell a bike to as much as who to sell a bike to which is unusual.”

“We’ve got some big global challenges. We need to design beautifully, considerate, useful products that last a long time, and then we can co-exist. But just sell, sell, sell, make, make, make, that is not right.”

“Leadership is about a vision and about articulating at the highest level of what we’re trying to achieve. Why are we getting out of bed? Why are coming together? Why are we giving up time with our friends and family to be together?  Because we have ambition and mission. We’re trying to achieve something.”

“I’m not a big fan of marketing in its traditional sense because it is encouraging us to consume more stuff than we need. More than that, most marketing is telling untruths. It is not being honest. It is exaggerating the value of the product.”

“Just do it. It is really important because what gonna happen with a lot of people is just so intimidated. The more research they do, they get more intimidating. Just get out there. Go for a few days. Realise it is fine and then start proper work. That’s how we did it.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

William Butler-Adams OBE CEng is the Chief Executive Officer of Brompton Bicycle. He was awarded an OBE by the Queen in 2015 for services to Industry. He is interested in education, is a Fellow of the City and Guilds Institute, and a visiting lecturer at Imperial College where he was awarded an Honorary Degree in December 2019. 

CONTACT METHOD

https://www.brompton.com/

https://www.youtube.com/user/bromptonbicycle

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. She and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.

In addition to being featured in INC, Forbes, Entrepreneur Magazine, and USA Magazine, Michelle is an international keynote speaker and makes regular radio and TV appearances on Fox Business News and CNBC. She has spoken alongside many prominent speakers: Eric Trump, Arnold Schwarzenegger, Kathy Ireland, Donna Karen, Stedman Graham, Randi Zuckerberg, Steve Wozniak, and more. She is the Best-Selling Author of the book “Sell Your Business for more than It’s Worth” and has a new book called “Exit Rich®,” a Wall Street Journal and USA Today bestseller!

KEY TAKEAWAYS

It is better to plan your business exit from the beginning. If you build your business as a sustainable, scalable, and sellable business in the light of 6Ps, it will be easier to sell it later. The most important thing is in this journey that business owners should not be the business itself otherwise when they sell their companies, there will be no company left because they leave it.

 BEST MOMENTS

“One of the biggest reasons by any person’s businesses end up selling is because business owners don’t think about selling. They are telling internal or external catastrophic event occurs. Internal could be health issues, partner excuses, or divorce. Externals are crazy pandemic.”

“GPS Exit Model is all about timing your end from the beginning. From the beginning, you should ask yourself: What is my destination?”

“You need to know who your buyers are and what they are looking for. Then you need to build your business around, what I call, 6Ps. 6Ps are your infrastructure to your company. So, the 6Ps are everything.”

“You really have to go back and look at your proprietary assets. Make sure that you keep your proprietary assets and separate operation because if you get sued in your name corporation, you don’t want to lose the proprietary assets.” 

“Business owners have the mindset that if they want, they have to do it all. So, the big profit mistake is not hiring a good team, not hiring an imagined team, not having the right people on the right seats, not answering the who question and really going business around you. That is a huge proper mistake.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated and the author of “Sell Your Business for more than It’s Worth” and “Exit Rich®,” a Wall Street Journal and USA Today bestseller.

CONTACT METHOD

Seiler Tucker Inc. Website – https://seilertucker.com/

Exit Rich Book Website -https://exitrichbook.com/

YouTube Channel -https://www.youtube.com/user/MichelleSeilerTucker

Michelle's podcast, Exit Rich: https://seilertucker.com/podcast/

LinkedIn – https://www.linkedin.com/in/michelleseiler/

Facebook-https://www.facebook.com/michele.seilertucker 

Instagram-https://www.instagram.com/michelleseilertucker/

Twitter - https://twitter.com/MSeilerTucker

TikTok -@michelleseilertucker

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Maiju Nurminen is the Localisation Manager & Strategist of what3words, a company that’s given every 3-metre square in the world a unique code of 3 random words — a what3words address. Maiju has built the localisation programme at what3words from scratch, and as the company has scaled up and expanded to new markets, she’s continued to develop localisation at what3words into a highly impactful and cross-functional operation.

In 2021, Maiju’s innovative localisation methodology called ‘Impact Localisation’ became successful also in the LocWorld Process Innovation Challenge where Maiju was recognised as one of the top 5 localisation innovators of the year in Europe. Maiju emphasises the role of localisation as a strategic tool that helps businesses win where they play by empathising with their target audiences and approaching localisation holistically and iteratively in the key conversion points with their customers.

KEY TAKEAWAYS

The role of localisation is a strategic tool that enables you to thrive globally. Global companies or small to medium-sized companies who would like to grow globally should invest in localisation in order to identify key touchpoints of target customers and also localisation should be integrated with content design, product development and marketing. In this way, you can be a market leader instead of being available in a certain market.

BEST MOMENTS

“Organizations reduce localisation to a linguistic exercise, but this is a very crude implication, of course, you replicate what you say in other languages and you major the quality of that process in terms of cost and linguistic accuracy and correctness. This idea of actually connecting and empathizing with that is really speaking the same language as your target audience may be forgotten.”

“It is very important to keep in mind that it is not uncommon, especially in Europe I think falling to bias that everybody speaks English because the ability to speak or understand the language, it does not mean that the content will have the same impact on that audience.”

“Different audiences value different things and this is a direct impact on what they think of your brand and whether they understand and agree with the value of your product or service.”

“It is a good place to start for anyone, anything it is to look at the work you are doing in your primary language. The second aspect could be the messaging. Are you focusing more on assets or features and why are you calling out these specific features or benefits? And thirdly, we can of course think of the language. Which language are you choosing and why? How are you expressing your brand identity in it? How are you actually using that language? This could be short of a simple framework of three points to start with and work with the idea that these are the three elements that are the key contributors to an experience. Crucially, I think we need to notice that only one of them was language and there is a difference between being available in a certain market or language or being a market leader.”

“My colleagues and I started to wonder what would happen if localisation didn’t stop there and if it was more iterative and guided by data instead of something that you know which is complete and then we never reviewed it.”

ABOUT THE HOST

Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/sılaerol

Website: https://ttcwetranslate.com/

ABOUT THE GUEST

Maiju Nurminen is the Localisation Manager & Strategist of what3words. Maiju’s innovative localisation methodology called ‘Impact Localisation’ became successful also in the LocWorld Process Innovation Challenge where she was recognised as one of the top 5 localisation innovators of the year in Europe.

CONTACT METHOD

what3words.com/about

linkedin.com/in/maijunurminen

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

We have some exciting announcements to make!

The podcast has been around for the past 2 years and we have had some great guests and amazing moments under this brand. We have accumulated more and more listeners each and every day and in the end.

The podcast’s aim has always been to inspire other business owners, managing directors and entrepreneurs to take the next step in their global journeys by listening to the stories of other successful guests. And we believe that the name 'Thrive in Global Markets' reflects this energy in a better light than ever!

Tune in to hear not one but two exciting news!

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ 

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR 

Andy Andersen is an international expansion evangelist - helping companies to scale their business models with a global-first mindset. He works as an advisor/consultant, has spent more than 5 years leading product localization at Tinder, and has a background in international relations from the Louisiana State University. He is passionate about the integration of language with modern technologies, and an advocate for language inclusion as more people from the Next Billion join the digital age. As a language and culture enthusiast, he also devotes time to his blog called Backpacking Diplomacy and travels whenever possible. Backpacking Diplomacy is dedicated to the concept of cultural diplomacy and personal development through experience.

KEY TAKEAWAYS

Global growth is not coincidental. First, your product should fit in the global market. Then, you should plan this growth. User acquisition comes first in this growth tunnel. To reach that level, you should give importance to UI, localisation, value proposition, educational information, supporting documentation, customer support and payment structure of your product.

If we would like to grow globally, we should look at the markets in individuals’ eyes, not in our companies’ eyes.

BEST MOMENTS

“When you think about something like Tinder or similar apps, the global market fit is very interesting because at its core, it is only doing something that people have been doing since the beginning of time which is connecting people, helping people to connect to meet, to talk, to have a coffee. That is something that humans have been doing since the dawn of the age. All humans across the globe. So, it is a new spin on it. It is a new technology. It is something that fundamental. It is a concept that is easily global.  What I mean by that is like you kinda know that there is a need for this.”

“I think in the industry, people need to change this mindset. I often hear from start-ups and younger companies like “oh, we have to prove our business bottle up before we think about other languages.”. But you are ignoring an entire group of potential people that could help you get to that point faster and it is not that complicated to add languages into the app.”

“When it comes to internationalisation, there is an infrastructure of things that are foundational to success. You need internationalisation infrastructure. You need your code refractured that it can be in having other languages. You need tooling. There are free tools if you are a start-up and you are not looking into spend a lot of money.”

“The core of everything is gonna be like UI. You have to have a really good UI in languages.”

“People overlook it. We always think of markets as just the generalised markets, “this market here, this percentage of people, this total adjustable market”. I think we lose side of individuals sometimes as companies. It is really important thing. You need to focus on making that user experience so good that they see the value proposition for the product and they wanna use it and they wanna tell people about it.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Andy Andersen is Head of Product Localization (International Growth) at Tinder. He is an international expansion evangelist - helping companies to scale their business models with a global-first mindset.

CONTACT METHOD

www.backpackingdiplomacy.com   

https://www.linkedin.com/in/andyandersen1/ 

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Steve Wiseman, Product Evangelist at Paligo, has over 25 years of experience in the documentation field having run his own documentation company, and providing consultancy and writing services to both small and enterprise customers. His unique outlook covers CX, sales, and support, and where that all fits in the knowledge management world.

KEY TAKEAWAYS

Technical documentation is crucial for the product roadmap. It increases stickiness and reduces churns. If technical content is integrated well with translation, the process goes smoothly. All parties in this process should understand each other well, otherwise, in the end, you will waste your time and money.

BEST MOMENTS

“Technical documentation people don’t really understand the translation process. Those who are in the translation process don’t really understand the authoring process. When the one doesn’t understand the other, then you are not going to have an efficient process.”

“When you write technical documentation, you are not Shakespeare. You are not trying to write the best prose that people really enjoy the paragraph and how you wrote it and the type of language you wrote. That’s not the case. A customer has a business task they want to achieve. They don’t know how to achieve it as they are lacking informational content to find an answer as quickly as possible. “

“The whole point is to get information as easiest as quickly as we can. And that is also where the localisation and translation comes in.”

“The success of the product is related to how well people learn how to use the product. Unless it is a really simple product like Spotify. We don’t need training to use Spotify. But, for example, if you are going to use Photoshop effectively, you gotta learn to use this product properly.”

“Technical writers don’t actually write the content. They are curating the content they get from other people.”

“A good translation process makes it easier both for authoring tool and translation memory system. They should be easily integrated. They should be passing information on one standard.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Steve Wiseman, Product Evangelist at Paligo, has over 25 years of experience in the documentation field having run his own documentation company, and providing consultancy and writing services to both small and enterprise customers.

CONTACT METHOD

https://paligo.net/ 

https://paligo.net/blog/ 

https://www.linkedin.com/company/paligo

[email protected]

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Bernard Hor is an entrepreneur, storyteller, strategist, triathlete, and co-founder of Hatio Group, a digital supply chain platform servicing Asian SMEs. Hatio helps SMEs serve the world’s fastest-growing consumer market – Asia – predicted to reach $30 trillion in value by 2030, with better supply chain and logistics solutions. Based in Kuala Lumpur Malaysia. 

As the group CEO, Bernard plays an instrumental role in expanding the Hatio brand across Southeast Asia with a mission to help local SMEs digitise. With an excellent understanding of supply chain best practices, Bernard and his team helped clients make change happen sustainably and have delivered significant operational improvements. 

He currently leads a strong team of software engineers, project managers, and designers on large-scale digital transformation projects in the telecommunications, healthcare, supply chain & logistics industry. 

KEY TAKEAWAYS

Over time, the supply chain has evolved. In 2022, supply chain digitization is no longer optional, especially thinking about the pandemic. With supply chain digitization, you can reach your warehouse, inventory, orders, and e-commerce ecosystem in one platform. It gives you full visibility and transparency.

BEST MOMENTS

“When looking at Southeast Asia as a region, of course, it is an exciting and very fast-growing market. You have a very young generation market going to come up in the next 10 to 15 years and these are the guys that will drive the economy and entire digital trades.”

“If you look at it, for Malaysia, considering whatever political or history we have, I think we have stability. We are economically very stable, politically stable, and also what is really unique is that Malaysia is like a melting pot of cultures and raises. So, it is really easy to connect with people in Malaysia.”

“The level of disruption in the global supply chain right now only tells us one thing which is there is an urgent need to be able to respond to the situation in real-time. How can this be done? This can only be done if the supply chain is visible and transparent. The digitization of supply chain is not an option anymore.”

“Lockdown forced us to think really hard. Not only do we digitalize all of our internal operations and the way we communicate onboard or with clients. We could do remote employment today in any country, but it forces us to think that we need how this platform technology grows.”

“What we did was we unify the core components of the supply chain. The warehouse, the inventory, the orders, and the e-commerce ecosystem. So, imagine these four key components and we unified them into one technology on a platform as a service and we called it cloud supply chain. This gives full visibility to any retailers and brand owners out there.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Bernard Hor is the co-founder of Hatio Group, a digital supply chain platform servicing Asian SMEs. Hatio helps SMEs serve the world’s fastest-growing consumer market – Asia – predicted to reach $30 trillion in value by 2030, with better supply chain and logistics solutions. Based in Kuala Lumpur Malaysia. 

CONTACT METHOD

https://www.linkedin.com/in/behor/

https://www.facebook.com/bernardhor

https://www.hatiolab.com/index_en.html

https://www.facebook.com/Hatiolab-104023444762842

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Ray Walsh is a communications consultant based in Prague. He has supported clients in a variety of industries on training and communications content, working in the US and from the Europe region for large global companies including UPS and DXC Technology. A native of the US, he has lived in the Czech Republic, Germany, and Belgium. His book Localizing Employee Communications - also available as an audiobook - is a practical guide to reaching employees around the world.

KEY TAKEAWAYS

The importance of internal communication comes into prominence when thinking about growing globally. We think that international communication is more important, however, if everyone is not on the same page in the company, you probably will not achieve the thing you want in export markets. Assuming that hiring people with similar backgrounds and values and speaking the same language brings automatically good internal communication is quite wrong. Internal communication should be worked on also considering the new digital era.

BEST MOMENTS

“As you expand internationally, internal communication becomes really critical. Anybody who is working with people, in any capacity, knows that staying on the same page is necessary. They know important it is and they know it is not easy. But this is especially difficult for expanding internationally because misunderstandings can easily come up, misinterprets can easily come up so if you want a consistent brand experience, if you want sales and support saying the same thing to your customers, if staying in sync with regional strategy or global strategy is important, you need to work at internal communications. That’s because communicating internally is not as automatic as you might think.”

“As you scale up and expand, it is important to understand that and think through how you are going to communicate across your organization, especially across borders.”

“Some people think of communications, they think of the content. They think of emails, and articles but communications can take many forms. First, start-up. You are a small team. Staying in sync may happen more naturally because you are talking regularly in person. In those early stages, those conversations may be enough but as you expand and include more people, they are not gonna automatically be in sync. You have to work at it and if you are in multiple locations, the first thing you took is really to work at it.”

“The precise channel you use depends on your employee preferences.”

“When you think about how our communications have changed in the digital era and we are so much more peer to peer and social media minded and I think this has to be infused into your organization.”

“I do believe that brands have tone and personality but I think we need to be ready to be individually expressed and we have to do more to help people, you know, give them tools and give them skills to be able to represent the brand and the visual, verbal or face to face way.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Ray Walsh is a communications consultant based in Prague. He has supported international clients from global companies. His book Localizing Employee Communications - also available as an audiobook - is a practical guide to reaching employees around the world.

CONTACT METHOD

https://raywalsh.net/

https://www.linkedin.com/in/raywalshwrites/

Book (available in print, Kindle, eBook, and as an audiobook): https://amzn.to/3oS74Rw

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.

Jan has put her entrepreneurial experiences together with her passion for writing a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m.  The book is called Scale for Success and is now out in the UK, US, and Australia, published by Bloomsbury.

KEY TAKEAWAYS

Sales are mostly seen as a bad thing. However, sales perspectives have been changed. It is no anymore only “selling something”. No more forcing the customer to buy something. It is now based on solving the customers’ problems and having a business partner relationship. Based on mutual trust and benefits, sales should be seen as a collaboration.

BEST MOMENTS

“Only thing you need to know is whether you have gotten something for answering customers’ pain points.”

“There has been always a competition between sales and marketing. There is a much bigger role for marketing to play for a lot of businesses.”

“It is really personality and human relationship in the end.”

“More than sales, sales is a collaboration. It should be mutually beneficial. Totally collaborative.”

“For developing sales channels, you should talk to your top 5 customers and find out the channels they use and go on from that. Monitor and measure.”

“People’s needs are different in different countries. What works, and what communication styles work are always things that you are not going to find in a book anywhere.” 

“It starts with mindset. Also, you are going to be flexible with your approach. Different people from different cultures.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She put her entrepreneurial experiences together with her passion for writing a book, called Scale for Success.

CONTACT METHOD

https://jancavelle.co.uk  

https://twitter.com/@jancavelle

https://linkedin.com/in/jancavelle/

https://www.facebook.com/JanCavelleWriter

https://www.instagram.com/jan.cavelle.scaleforsuccess 

VALUABLE RESOURCES

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