In this episode of Built in America, host Sam Mahmood sits down with Sasha Siddhartha, co-founder and CTO of Thrive Market, to explore how his passion and drive for entrepreneurship helped him build a thriving e-commerce platform. Thrive Market’s mission is to make organic, sustainable groceries accessible and affordable through a unique membership model. 

Sasha shares the story of building the company, from navigating the challenges of fundraising to leveraging influencers as investors for authentic brand growth. Sasha dives into the importance of operational efficiency, customer personalization, and staying mission-driven while scaling a direct-to-consumer business. He reflects on early mistakes in customer acquisition, the lessons learned in balancing growth with long-term value, and the competitive landscape of e-commerce. With a clear vision for the future, Sasha also shares his thoughts on global expansion, leadership, and what it takes to build a purpose-driven brand in a rapidly evolving market. 

Join us for a candid conversation on entrepreneurship, innovation, and the power of aligning business success with positive impact.

Let’s keep building… 

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