This is a special live edition of the THRIVEcast held in Greenville, SC during the two-day Firm of the Future Symposium with Ron Baker and Ed Kless. The taping of the live podcast was held downtown Greenville, SC at the innovative facility Zen with close to 50 THRIVEal CPA members from around the country! Special thanks to Right Networks (www.rightnetworks.com) for their sponsorship of the live THRIVEcast!

Greg takes us through our inability to really know what we suck at (from The Black Swan book), while Jason takes us on a tour of how the THRIVEal +CPA Network has morphed into a Coaching society among it's members. To Engage, Empower and Encourage is their goal as they move forward to add new pricing models in 2012 to assist in these endeavors. Jason and Greg interview the Fujitsu ScanSnap spy, Kim Hogan ('ScanSnap Kim'), about a dirty "paperless" secret. They also interview the brilliant Marshal Kushniruk, Exec VP of Avalara, and his predictions of how Avalara will be present in all future business transactions.

Jason learns from ticket scalpers how to make more money, with a few tips on how to apply these principles to professional firms, while Greg taps into his hippie side and dives into the true meaning of Community (deep!). And internet security giant, SmartVault CEO, Eric Pulaski joins them for some techno fun that would make the biggest geek happy!

Jason and Greg are back for round 2 of in-your-face talks on disney innovations, revelations of the CPA evil genius and how to sell without selling. Huh?

The title says it all.