Tracy Cherpeski reveals why healthcare providers struggle with the business side of practice ownership and shares practical strategies for overcoming the mental barriers that keep talented practitioners stuck. This candid conversation explores the disconnect between clinical training and business success, offering actionable mindset shifts that unlock breakthrough results. 

Key Highlights: 

Memorable Quotes: "When you're seeing patients, you're not thinking about money. Please don't be thinking about money. But while you're on the business strategy side, you gotta track your KPIs, you gotta know your numbers." 

"Most of us, even experts, are making educated guesses based on history... but sometimes we're still guessing and we're taking an informed leap of faith." 

"98% of the people that we've worked with would still do what they do even if they didn't need to make money, because they love it, because they feel called to it." 

This episode perfectly captures the authentic dynamic between Marina and Tracy while addressing the real challenges practice owners face when scaling their businesses. Whether you're just starting out or looking to break through a growth plateau, you'll find practical strategies you can implement immediately. 

Miranda’s Bio: 

Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022. 

 Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. 

 See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page 

Brothers Jonah and JDew from Banking Bros demystify infinite banking and reveal how business owners can leverage specially designed whole life insurance policies to create guaranteed cash flow, fund business needs, and retain top talent. Using their signature three-cup visual method, they explain how to save and spend money simultaneously while building wealth outside traditional market-dependent vehicles. 

Key Highlights 

Notable Topics Discussed 

Memorable Quotes 

"We are not talking about investment from us. We have a baseline of guarantee and consistency, a spot of certainty with cash flow privately used with no taxes." 

"There are guarantees inside the contracts that we're utilizing for this cash flow structure, there are things that we can promise in the future to these people." 

"You cannot make a decision of uncertainty until you have a guarantee and certainty place to start from." 

"Cash flow does not care how old you are. Insurance does. Cash flow does not care if you're healthy. But insurance does." 

Closing Thoughts 

The Banking Bros offer a refreshing perspective on financial strategy that prioritizes certainty and control over speculation. Their approach to infinite banking provides business owners with practical tools for growth, employee retention, and wealth building that don't depend on market performance. This conversation is particularly valuable for small business owners looking for competitive advantages in talent retention and flexible funding solutions. 

Guest Bios: 

Jonah Dew - IBC Practitioner, Entrepreneur & Speaker Based in Greenville, SC, Jonah discovered infinite banking in 2016 and was immediately drawn to its ability to keep wealth within families while maintaining control. With a Business Administration degree and background in banking and insurance, he's passionate about helping others become good stewards of their wealth through this proven system. 

Jeremiah "JDew" Dew - Speaker, Serial Entrepreneur & IBC Practitioner 

Find the Banking Bros: 

Banking Bros Website 

Cash Compound Website 

YouTube 

LinkedIn 

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

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In this solo episode, Tracy shares the exact Strategic Decision Framework that her most successful clients use to make confident business decisions without the sleepless nights. If you've ever found yourself second-guessing strategic choices or avoiding important decisions altogether, this episode reveals why practice leaders struggle with business decision-making and provides a simple but powerful 5-question filter that brings immediate clarity to any strategic choice. 

Episode Highlights: 

Notable Quotes: 

"Your clinical training taught you to make evidence-based decisions with clear protocols. But business decisions require you to act with incomplete information." 

"Every yes is an automatic no to something else." 

"Strategic thinking isn't a luxury when you're a practice owner—it's a necessity." 

"When you make one good strategic decision, it eliminates dozens of smaller decisions down the road." 

Ready to discover where your practice stands? 

Take our Practice Growth Readiness Assessment to identify your current stage and biggest leverage points for sustainable growth. Strategic thinking starts with knowing exactly where you are in your leadership journey. 

This episode is part of the Thriving Practice podcast series, focused on helping healthcare provider-owners build sustainable, profitable practices through strategic operations and leadership development. 

Take your Practice Growth Readiness Assessment 

 Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. 

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page 

In this intimate snack episode, Miranda interviews Tracy about the power of community in healthcare practice management. Tracy shares why she believes the traditional approach of "going it alone" leads to burnout and how a community of practice model provides both practical business support and crucial emotional backing for healthcare entrepreneurs. 

Key Highlights 

Memorable Quotes 

"When we feel as humans supported, we feel pretty limitless, like we can do anything." 

"The blessing and curse of being a practice owner who's also a practitioner is pretty much working full time providing healthcare services and then the full time job as the practice owner." 

"You get to take off your masks and just be yourself and be raw and talk about the hard stuff with other people who get it." 

This episode reinforces why the Thriving Practice Community exists - to ensure healthcare providers have the support, systems, and community they need to build sustainable, thriving practices without sacrificing their well-being. 

Miranda’s Bio: 

Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022. 

 Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. 

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page 

Episode Overview 

Dr. Sarah Crawford, DPT, shares how she's revolutionizing healthcare delivery through Anchor Wellness Center - an innovative collaborative model that brings independent practitioners together under one roof. With 98% patient retention and 30% year-over-year growth for member practices, Sarah's approach proves that excellent care and profitable business aren't mutually exclusive. 

Key Highlights 

Memorable Quotes 

"The biggest barrier to healthcare is continuity of care - patients get bounced from provider to provider with too much time and space between them." 

"Political correctness doesn't work in healthcare because it doesn't help people get better. If someone's had ineffective care, let them know it." 

"Entrepreneurship cracks you wide open - all your vulnerabilities and insecurities are right at the forefront. You can surround yourself with people who help you grow, or you can resist it." 

"You can't help anybody authentically if you haven't done your own work first." 

"Love the hell out of people, including yourself. Sit into your own power and recognize that your zone of genius is a gift to the world." 

Closing Thoughts 

Sarah's model represents the future of healthcare - provider-centered care that actually centers the patient. By removing administrative burdens and creating true collaboration between practitioners, she's proving that the answer to our healthcare crisis isn't more regulations or bigger systems - it's empowering excellent providers to do what they do best. Her message is clear: bet on yourself, value your expertise, and don't apologize for building something profitable that genuinely serves people. 

Bio: 

Dr. Sarah Crawford, DPT, COMT, earned her Doctorate of Physical Therapy from the University of Miami in 2011. With over 14 years of experience in physical therapy and healthcare administration, she has served as office manager, clinical director, and partner for several independent practices before founding Anchor Wellness Center and Wave Physical Therapy and Pilates in 2019. 

Dr. Crawford specializes in orthopedic manual therapy, chronic pain management, and Pilates-based rehabilitation. She was the first physical therapist certified in Trigger Point Dry Needling in Ohio and brings extensive training in neurological rehabilitation. Her comprehensive approach integrates neuromuscular, fascial, and musculoskeletal systems to optimize patient outcomes. 

Driven by the recognition that traditional healthcare is reactive and fragmented, Dr. Crawford created the Anchor Wellness Center to support local healthcare entrepreneurs in a collaborative environment that ultimately improves patient care through true integration of services. 

Find Dr. Sarah: 

Website 

Instagram  

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

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When Dr. Ruth Mannschreck faced a life-changing situation that forced her to compress five full days of dentistry into just two and a half days, she discovered something remarkable: the systems that gave her life back were the exact same ones that made her practice incredibly valuable to potential buyers. In this episode, Ruth shares her five-step framework for transforming from a "cave dweller" practice owner who's involved in everything to a leader who's built a self-propelling business. We dive deep into creating intentional culture, the art of delegation beyond clinical tasks, and why the best time to start planning your exit is right now – whether you plan to sell in two years or twenty. 

Episode Highlights 

Memorable Quotes 

"If you don't need a handpiece and you don't need your dental license to do it, you're not allowed to do it." 

"I call them cave dwellers where we're off on our own and we cling to each other when we go to conventions every year, because we need to speak with someone, an adult, another person who's in the leadership role." 

"No one wants to buy your job. If you are part of everything in running your business, you're selling them a job and that's not what they're looking for." 

"Balance means you're static and I don't want people to be static. Harmony is one way, and then two measures later, it's in a whole different key, but it's still balanced." 

"Pick one thing that makes your heart sing, that you are amazing at, that people come to you for, stick to that one thing that you do, and then surround yourself with experts to do all the other things." 

"Start like today. Today's a good day to get your business ready to sell. Tomorrow, in 10 years, whatever it is, because you'll be a happier business owner when you're not doing everything yourself." 

Resources Mentioned 

Whether you're drowning in daily operations or already thinking about your exit strategy, this conversation offers a roadmap for building a practice that serves you instead of consuming you. The best part? Every step toward freedom is also a step toward creating something truly valuable – for you, your team, and your future buyers. 

Bio: 

Dr. Ruth Mannschreck, DDS is a business strategist who helps small business owners transform their practices into businesses they can step away from – and eventually sell. Drawing from her experience on both sides of buying and selling businesses, Ruth specializes in systems design, team building, and creating client experiences that work without the owner's constant involvement. She guides business owners from "business as usual" to "business designed for YOU," focusing on fewer working hours, stronger teams, and exit-ready operations. Ruth hosts the Team Led Business Success Podcast and has successfully built and sold her own dental practice using the systematic approach she now teaches. 

Find Dr. Ruth: 

Website 

LinkedIn 

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page 

Episode Overview 

In this candid snack episode, Miranda Dorta turns the microphone around to interview Tracy Cherpeski about her specialized consulting approach for healthcare practice owners. This unscripted conversation reveals the genuine dynamic between the hosts while exploring the unique challenges facing healthcare providers who own their practices. Tracy shares insights on identifying scalability readiness, overcoming time management struggles, and the evolution from one-on-one consulting to building the Thriving Practice Community. 

Key Highlights 

Memorable Quotes 

"In all the places for people to be struggling in their business, healthcare just really should not be one of them. It shouldn't be so hard." 

"You provider owners are wearing two full time professional hats, maybe even kind of like a third one if you separate strategy from leadership." 

"Just because you can doesn't mean that you should. Unless your entire staff is down with some stomach virus, you're not going to be doing your blood draws—your team is going to be doing that because that's what they're really good at." 

"If we can smooth over the strategic aspect of it, the leadership aspect of it, the operational side and get it running like a well-oiled machine, then life is so much better and easier on the clinical side and outside of work." 

"We wanted to take the focus off of me as the provider and build an ecosystem that's truly supportive, that creates that social safety net for people." 

Miranda’s Bio: 

Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022. 

Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page 

Episode Overview 

Jennifer Raams, coach with Practice Freedom U, joins Tracy to discuss the critical role of emotional intelligence (EQ) in healthcare practice management. This conversation explores how self-awareness, stress management, and intentional leadership create thriving practices where both providers and patients flourish. 

Key Highlights 

The Inner Game of Practice Management 

The Flourishing Zone Framework 

Leadership as Nervous System Regulation 

Practical EQ Tools 

Memorable Quotes 

"If you're not okay, your business is going to suffer, period." 

"Culture is not a workshop - it's how you show up every single moment." 

"The biggest stress contributor is when you feel you have no control and no influence." 

"We only have this second. What am I choosing intentionally to do now about it?" 

"When your people are flourishing, your business is thriving. There's no way around it." 

"Every skill, every behavior is learned - it's a skill you can learn and also unlearn." 

Key Takeaways 

This episode emphasizes that sustainable practice success requires more than clinical expertise - it demands emotional intelligence, intentional leadership, and the courage to invest in personal development alongside business growth. 

Bio: 

Jennifer Raams is an entrepreneur and business coach who arrived in Hawaii with just a suitcase, a physical therapy diploma, and $2,000, ultimately building a thriving PT business that empowers leaders to scale with purpose. As a coach with Practice Freedom U, she specializes in leadership development, strategic growth, and succession planning. With 20 years of COO experience scaling a multi-clinic practice and leading high-performing teams, Jennifer helps practice owners gain clarity, confidence, and the tools to build thriving, sustainable businesses that leave a lasting impact. 

Find Jennifer: 

Practice Freedom U Website 

LinkedIn 

Jennifer’s Website 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page 

Episode Overview 

During Mental Health Awareness Month and Men's Mental Health Awareness Month, we explore a critical business issue affecting healthcare practices nationwide. Male patients with undiagnosed PTSD and mental health challenges are creating hidden operational costs, revenue losses, and staff frustration—all while walking out feeling unheard and unlikely to return. This episode breaks down the business case for recognizing how men's mental health decline presents differently and provides actionable strategies to turn this challenge into a competitive advantage. 

Note: We approach this topic from a business and operational perspective, deferring to clinical mental health professionals for diagnosis and treatment guidance. 

Key Highlights 

Memorable Quotes 

"You're looking at undiagnosed PTSD and mental health decline in men, and it's creating a cascade of operational problems that are costing you significantly." 

"Your practice was designed around assessment tools and communication strategies developed primarily for women. This isn't anyone's fault—it's just the historical reality of healthcare development. But it's creating a systematic blind spot." 

"The practices that thrive in the next decade are going to be the ones that can adapt their operations to meet patients where they are, not where we think they should be." 

"Every patient who feels unheard, misunderstood, or inadequately treated represents lost revenue, missed opportunities, and potential reputation damage." 

"Thriving practices aren't built on good intentions—they're built on strategic systems that deliver consistent results for both patients and providers." 

Action Items for Listeners 

✓ Assess your current intake forms for gender-neutral mental health screening ✓ Train staff to ask functional impact questions rather than emotional state questions 

This episode is part of the Thriving Practice podcast series, focused on helping healthcare provider-owners build sustainable, profitable practices through strategic operations and leadership development. 

Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page 

Episode Overview 

In this candid snack episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to explore the essential roadmap from where healthcare practice owners are now to where they want to be. This unscripted conversation dives deep into the systems, strategies, and team-building approaches that create sustainable practice growth. Whether you're taking your first growth step or navigating complex expansion challenges, this episode provides the clarity and confidence needed to move forward strategically. 

Key Highlights 

Memorable Quotes 

"You need to subtract before you multiply. If you don't take care of your problems, they're gonna grow with you." 

"The key is if the systems you have in place can basically rinse, repeat, with minimal intervention, you're probably in a really good place to expand." 

"We call it a shiny object and we call that the SOS - the shiny object syndrome." 

"Culture isn't a workshop that you attend. If you're the head of practice and you're the practice owner, you set the tone." 

"When you come together for a common goal, which would be the vision and mission of the practice, when you have your team on board, that's everything. That really is everything." 

Miranda’s Bio: 

Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022. 

 Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page