Cynthia Thurlow is the CEO and founder of Everyday Wellness Project, and she’s the host of Everyday Wellness podcast, which was listed in “20 podcasts that will help you grow in 2020” by Entrepreneur magazine. Cynthia is an expert in nutrition and intermittent fasting, and she has a viral Tedx talk on this subject that has been viewed over 11 million times. She was also one of Tony’s earliest coaching clients, and a former guest on the show from 2019, although so much has happened since then, including the release of her book: Intermittent Fasting Transformation. Cynthia has been a nurse practitioner for over 20 years, and in this episode she shares all about her huge career shift, and the major catalyst in her life that set her on a path of opportunity and success. Through dealing with a major health scare, she learned that the toughest times can allow us to have the opportunity to grow into the people we’re meant to be. 

Key highlights:

• Cynthia’s experience as a 2x Tedx speaker
• How she got on stage 27 days after being hospitalized and almost dying
• How her second Tedx talk was a powerful catalyst for opportunity
• How that talk led to Cynthia’s book that sold 14k copies in the first month
• When you are in difficult circumstances, focus on what you can to get through it
• Cynthia’s advice to do the 3 things you don't want to do first thing in the morning and set up your day for success
• Tony’s advice for when the people close to you don't understand or acknowledge what you're doing
• Why Cynthia left her job as a medical professional
• Tony’s advice to create boundaries with people that bring you down
• A big cultural difference between the US and UK and how we value our careers
• How our culture has an unhealthy relationship with our careers and we are exceedingly toxic with labels and expectations
• You can’t serve everyone in your business- you have to know your avatar first and serve them
• You can't have a big casting net or you won't catch anyone
• People are looking for specialists, not generalists, so you need to be specific in who you serve
• Podcasting is the new networking
• Tony’s tip for fewer filler words while podcasting
• Be intentional about personal development
• How Cynthia deals with imposter syndrome

For more information about this episode, visit: 365driven.com/episode250