We are celebrating women this month (March) and as glass ceilings are being shattered, the truth is that we are still far behind where we could be right now as women.

In this episode, I dive into a story Melinda Gates shared about imposter syndrome that moved me. The fact that women have been told the story that they didn't deserve a seat at the table has affected us all, and we need to see that clearly to move forward.

Finding women to build you up and surrounding yourself with others that will support is life-changing.
I share my tips around how to do that because I had to learn it, too.

Join my email list: HERE

www.katrinaaronson.com 

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this episode of Through The Marketing Lens, we dive into the new social media platform, Clubhouse. What is the buzz all about? Do you need to be on it? Is it worth your time?

We will learn: 

• What is Clubhouse about and who is it for? 
• Why is Clubhouse different from other social media platforms? 
• How are people benefitting from Clubhouse? 
• Tips on how to start and what you need to know
• How to grow your business from Clubhouse 
• How do you learn how to use Clubhouse even more? 

Clubhouse is really new and we are learning more about it everyday. I tell you how I am using it and you can decide it this works for you.

Clubhouse rules: HERE

www.katrinaaronson.com

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this week's episode, we're talking about how setting yourself up for success in building your business. Building a strong foundation is what is going to prevent your business from failing, and prevent you from burning out. 

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

I want to help you have a breakthrough in marketing your business today. We overcomplicate it and it can get overwhelming. Today, we are going to talk about how to look at marketing differently so you can use it in the best way for your business. 

You’ll learn more on:

- What marketing actually is in the most simplified terms 

-A secret about marketing and the truth 

-What happens with most people and their marketing

-Implementation is really uncomfortable and why

-The one question you really need to ask yourself about your marketing 

-And much more about the mindset behind marketing! 

This episode is really about the mindset of marketing and breaking it down so we can understand the real purpose. Stop putting up walls with fancy terminology and overload. Marketing simplified. 

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In 2020, I found some amazing products, apps, and websites that changed the way I ran my business. I became more efficient, focused more on connection and marketing, improved my customer journey with a customer relationship manager, hacks, etc. 

Some of the links below include my discount codes: 

• Email marketing platform that is beautiful: Flodesk 
• Customer relationship manager that really works well for creatives: Honeybook
• Creative templates by designers: Creative Market
• Scheduling apps: Calendly and Acuity 

These are just a few of the things I fell in love with in 2020 and are going to make my 2021 running smoother.

I am also launching a new course, Building A Badass Business, which is launching on Jan 26th! Check it out: https://www.katrinaaronson.com/bbb

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This episode is all about creating and starting a new business. I am launching a brand new course in 2021 (Jan 26th), Building A Badass Business.

Building A Badass Business is about practical knowledge and implementation to take you from business beginner to thriving entrepreneur.

How do you do that?  The BBB breaks it down:
- Goals: what you actually want to create
-Logistics and legalities (like taxes)
-Branding Strategy 101
-Brand Identity 101
-Understanding you audience
-Reaching your audience
-Offers + pricing
-Marketing 101
-Launching
-Implementation

In 10 modules, we go in steps. There is a process that will allow you to succeed faster, better, stronger. If you are an entrepreneur on the beginning of your journey, this is for you.

Here is all the information you need: https://www.katrinaaronson.com/bbb

I can't wait to go on this journey with you! 

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this episode of Through The Marketing Lens, I interviewed my 9-year-old daughter to get her perspective on having a mompreneur, how she sees things, and what she has learned by watching me. 

This is completely unscripted and a mom-daughter conversation about being an entrepreneur. Understanding what having a business is to a kid is very different than it is to adults (and parents), and I wanted to let her join me for a real interview. 

We talk about:

• mom guilt
• her idea of what I do in my business
• how she decided to start a business -- for REAL
• what my daughter wishes I did less of 

This episode is about giving my daughter a voice in this journey. I want her to know how much she matters to me -- and it is ultimately my greatest joy to see her following in her own dreams. She will tell you all about it! 

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This episode is the truth about how I became an entrepreneur. I am excited to share my story.

I always knew I was going to be an entrepreneur, but I did not know I was going to be a business coach. As a successful business and marketing strategy coach, I want you to know:

• that business is not all easy and sexy. 
• I want to tell you the truth about the hard parts, how I learned to do this, how you can do this
• creating a sustainable business that works for your life is so important to your success. 

I made so many mistakes along the way, just like every entrepreneur I know. I wish I knew a few things and I want to share those business nuggets with you. 

Knowing how to build your business is one thing, but knowing how to create a business that works for you is very different. Your long term success depends on it. 

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this digital world, we are always seeing businesses give away stuff for free. From social media platforms to events to free downloads to podcasts, we are given freebies constantly. Are you expected to do that, too? How do we do that and sustain a business? Are we just content creators? 

Let's talk about if you should give things away for free -- or should you charge money for it? We need to know our value and be OK charging for it. In this episode, let's get clear on when you should do things for free and how you are really not doing it for free at all. 

You will learn:

• How you can give away value and gain a lot for your business at the same time
• The value in showing up at events 
• The reason you should do things without monetary benefit 
• The reasons I do things for free and how I end up building credibility 
• How you can create a TON of potential from something small 
• Investing time and money needs to be worth it -- how do you know it is?
• The 4 questions you NEED to ask yourself every single time you show up for free
• And much more

Grab my freebie HERE and see how to start you business
Follow me on Instagram for my free weekly lessons

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

A question I hear often is should I spend money on Facebook ads? This is such a good time to be asking that. I interviewed a Facebook ads specialist, Christina Bernhard, and asked her all the burning questions about Facebook ads and how they work. 

You will learn: 

• Should you spend money on boosting your posts vs ads?
• How much you should spend on ads
• When you should run ads: all the time or just during a launch?
• Why should you use Facebook ads for your business? 
• Why are Facebook ads so complicated? 
• Are Facebook ads and Instagram ads the same? 
• And so much more!

We dive into a ton on the process and what to expect as a newbie using Facebook ads.

www.katrinaaronson.com

www.christinabernhard.com 

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com