Through The Marketing Lens

On this week’s episode of Through The Marketing Lens, we are discussing the difficulties in asking for help and the massive invisible workload that’s placed on women. Year round, but especially during the holiday season, moms are expected to take care of SO MUCH behind the scenes. 

I want to take you all through a recent situation with my partner that helped me to realize just how impactful and important accepting support can be.

We’re discussing:

• All of the sometimes invisible work women and mothers do behind the scenes to keep everything running smoothly
• The pressure to take care of everything perfectly and the guilt we feel at the inevitable slip-up
• A recent story from my life that exemplifies the importance of asking for help
• Taking a step back, allowing others to support you, and NOT micro-managing after handing things over
• How this is instrumental to not burning out and keeping your business going strong

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Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This week on Through The Marketing Lens, we are diving into the topic of raising your prices! This is a struggle that comes up for every entrepreneur at some point, because raising your rates is a great way to scale your business. 
 
Today I'll be taking you through some common mindset blocks around this and giving you some practical tips for how to go about it.

We're talking about:

• When to raise your rates as a service provider and how this also applies to product-based businesses
• The subjectivity of value
• Using lower-price offers as a way to retain clients
• How to assess the value you bring to the table and positioning your brand accordingly
• Mindset blocks around raising prices

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this week’s episode, we’re speaking with the amazing Karissa Harrison about the world of the Enneagram and how knowing your “type” can truly help to jump start your personal development. While the Enneagram is often thought of as another personality quiz, it can help you gain huge insight into your deepest underlying fears, motivations, and desires. 

We talk about:

• The nine Enneagram types and origin of this theory
• Karissa’s recommendations for figuring out your type (and why you might want to be skeptical of free tests online!)
• Using the knowledge of your Enneagram type to customize your own personal growth plan
• Your core fears and desires and how these drive your behavior, thinking patterns, and interactions
• Different subtypes and wings which add dimension and nuance to your individual type and can help you gain an even deeper understanding of yourself
• Karissa’s story and how she got started with Enneagrams

The Enneagram is such an amazing tool that you can use to kickstart your personal development. There’s so much knowledge to gain when we more deeply understand ourselves and why we do the things we do. 

If you want to learn more from Karissa, check out her instagram, @karissaharrison, or get her free Enneagram guide to help you discover your type here. You can also find out more on her website at karissaharrison.com.

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this week's episode, we are discussing one of my favorite topics: email marketing! Email is still among the highest converting marketing tools you can have in your toolbox, but only if you're using it to start a conversation, create connections and provide value for your readers. 
 
Today we will be going over four basic ways you can improve the emails that you're sending today in order to boost your open and click rates. 


We're talking about:

• why sending traditional-style newsletters doesn't work anymore
• using intentional copywriting and framing to center your reader
• why having too many different links is hurting your click rates
• subject and preview line strategy
• whether or not you should be including images and gifs

 
 
 
Sign up for our weekly email list by clicking here!
 
 
Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this episode, we are talking about how you're hindering your business's growth by saying "yes" to projects that you aren't aligned with. It's incredibly common (especially when you're first starting out) to say yes to everything clients ask of you, even if that means going far outside your zone of genius.

Somewhat counterintuitively, when we start saying "no" and stop being a jack of all trades, you are enabling your business to take on your true ideal clients instead of wasting your time with people that are unaligned. 

We're discussing:

• Scarcity mindset and why you're afraid to say "no" to your clients
• Defining your services and sticking to them
• What happens when you DO stick within your zone of genius versus what can happen when you DON'T
• Why this matters and action steps you can take to get clear on your services

Sign up for our weekly email list by clicking here!

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this episode we are speaking with the incredible Julie Broad about how to write a book and utilize it as a marketing tool for your business. Julie went from wanting to write a book and being rejected by big publishing houses, to self-publishing and having her first book reach #1 on Amazon. Now she has a self-publishing services firm that supports new authors through the entirety of the writing and publishing journey.

It’s no secret that being a published author grants major credibility to you and greater recognition for your brand, but the whole process can seem daunting and overwhelming. 

We’re talking about:

• Benefits of writing a book for your business
• Using Amazon’s algorithm effectively to boost sales
• How the COVID-19 pandemic has impacted self-publishing
• Current trends and how to factor those into your book topic
• Common mindset blocks around writing a book

You can get Julie’s 7 Steps to Plan and Write Your Book here and check out Book Launchers Youtube channel at BookLaunchers.tv

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This week on Through The Marketing Lens, we will be going back to an episode that originally aired at the end of 2020, in which I interviewed my 9-year-old daughter. I get her perspective on having a mompreneur, how she sees things, and what she has learned by watching me. 

This is a completely unscripted, mom-daughter conversation about being an entrepreneur. Understanding what having a business is to a kid is very different than it is to adults (and parents), and I wanted to let her join me for a real interview. This is one of my most listened to episodes, and one that is so dear to my heart, so I’m excited to bring it back this week.

We talk about:

• mom guilt
• her idea of what I do in my business
• how she decided to start a business -- for REAL
• what my daughter wishes I did less of 
• what she’s learned from watching me work

This episode is about giving my daughter a voice in this journey. I want her to know how much she matters to me -- and it is ultimately my greatest joy to see her following in her own dreams. She will tell you all about it! 

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In honor of Mental Health Awareness Day on October 10th, this week’s podcast is all about anxiety and taking care of your mental health. I’m sharing my personal story of dealing with anxiety as an entrepreneur, as a woman, and as a mom.

It’s so important to me to normalize talking about anxiety and mental illness, because the more we do, the more others are willing to share their own stories. The truth is that over 19% of adults in the United States have an anxiety disorder, so if you’re struggling, you are not alone. 

We are talking about:

• the difference between feelings of anxiety and an anxiety disorder
• discovering the source of my anxiety
• the unique anxieties we face as women, as entrepreneurs, and as moms
• the ten things that have helped me the most in managing my anxiety 

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this week’s episode, we are going through the most frequently asked questions around podcasting as a part of your business’s marketing strategy! We’ll be discussing everything from starting your own podcast to being a guest on someone else’s.

The number of people listening to podcasts is growing, and it’s no secret that they can be a phenomenal marketing tool for your business. 

Podcasts are still a fairly new medium with plenty of unexplored topics, so if you’re thinking of starting one, now’s the time!

We are talking about:

• Basics of getting started
• The software/websites/equipment you might need
• Creating a structure for your podcast
• Pros and cons of having guests 
• Being a guest on another podcast

Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!


Some of the websites/apps mentioned:
- Buzzsprout (podcast hosting)
- Canva (create cover art)
- Soundstripe or Audiojungle (find music for your podcast)
- Zoom (recording)

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In today’s episode, we are talking to the incredible Alina Scarcella, about how she was able to successfully pivot her business in order to better align with her ideal life.

Alina was an overbooked online service provider, helping her clients with everything from admin to SEO to social media. She was constantly overwhelmed with all of the work she was doing for clients that she didn’t have time to even think about working on her own business.

After pivoting and niche-ing down, Alina is now serving her clients as an online business strategist and digital marketing expert.

It can be terrifying to make such a huge change, but as Alina learned, creating more structure in your business provides you with more freedom in your life.

We are talking about:
How to know when it’s time to make a change
Why you need to pivot
Mindset blocks
Communicating the change to current clients
Dealing with the potential of losing clients
Benefits of pivoting

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Learn more about Alina Scarcella on her website or her Instagram.

Save 50% on your first year of Honeybook: share.honeybook.com/katrinaaronson

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com