Through The Marketing Lens

For today’s interview episode of Through The Marketing Lens, we're talking all about Human Design with Laura Milne and Betsy Milne, two friends that started the brand and podcast Luscious Hustle.

Human Design is a combination of modern science and ancient practices like astrology that come together to give you a very personalized guide to living optimally. Laura and Betsy dive into the basics and beyond in this episode.

We're talking about:
- how Laura and Betsy met and how Luscious Hustle came to be
- the basics of Human Design and how Betsy and Laura got their start in it
- the five main energy types and the strengths of each type
- how to connect your Human Design to business and operating your business in alignment with your energy type
- figuring out strategies for decision making that work specifically for your type 


Learn more about Lucious Hustle and book your Star Strategy session to learn all about your unique human design here.

Connect with Betsy and Laura on Instagram, @luscious.hustle


Please check out my website and download our new brand guide!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

For today’s episode of Through The Marketing Lens, we're talking about Instagram stories and my best tips for increasing views and engagement. Most entrepreneurs are aware that showing up on stories is super important for growth on social media. The majority of people prefer watching stories over scrolling through posts, and it’s an amazing way to build connection with your audience and improve engagement.
 
I’m giving you eight practical techniques you can use to start seeing an increase in your views. We’re going over:

• general guidelines for how much of your audience should be viewing your stories
• tapping into your ideal client’s current goals and struggles
• using stickers in a strategic way
• how responding to messages and engaging elsewhere on the platform influences story views
• why focusing exclusively on video in your stories is hurting more than helping

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This week's interview with Phoebe Sherman is all about building community within your brand and why that can be so instrumental for your business's growth. Phoebe is the founder of Girl Gang Craft, a community for creatives that has evolved from small local craft fairs and events into a massive brand with a podcast, courses and memberships,  and a feminist apparel line. 

Phoebe is taking us through how the community within Girl Gang Craft was born and how she continues to work to build and expand on that community to this day. We're discussing:

• Why community is more important than ever before in business
• How Phoebe got her start in business and what inspired her to start Girl Gang Craft
• What community actually is, and what it means in business terms
• Growing your business's community and tapping into various different audiences within your community
•  Nurturing your community through in-person events, gift-giving projects, and online connection
• Utilizing different platforms to reach new communities
• Figuring out what your community wants/needs and using feedback to your advantage

Click here to get Phoebe's 120 Days of Content worksheet for FREE!

Click here to join the waitlist for Girl Gang Craft's Reels/TikTok course coming soon!

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

On this week's episode of Through The Marketing Lens, we're discussing the value of getting known for one thing. I'm calling it the "one-thing model" and companies like McDonalds and Levi's have proven that it works. 

Sticking to one main offering in your business allows you to both get really good at it and get notoriety from it. I highly recommend this model to any new business owner, especially anyone feeling particularly scattered in their business. We're talking about:

• Benefits of the one-thing model and the biology of why it works
• Why diversifying too quickly will actually hold you back
• How counterintuitive this feels to most new entrepreneurs
• Assessing if you're offering too much and figuring out your one-thing
• Scaling past your one-thing

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This week on Through The Marketing Lens, we are talking about seeing hiring as an investment rather than a cost. As your business grows, you'll need to start outsourcing some parts of your work and it can feel like a huge expense. However, it's so important to shift your mindset and start seeing this expense as a necessary investment that will help your business reach new heights.

In this episode, I'm going over two concrete ways to assess the return on investment you're getting from the folks you hire. We'll be covering:

• How to use analytics and data to assess the performance of certain positions
• The difference between an investment and a cost
• Analyzing ROI for positions that don't have the same kinds of positions
• One option to get a return on your investment from hiring a virtual assistant
• Shifting your mindset around hiring in your business

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this week's episode, we're talking about the current marketing landscape and the best ways to get more leads for your business. Additionally, we're discussing strategy around nurturing those leads so that they consistently convert into sales.

We are covering:
- What a lead is and why getting consistent leads is important for your business
- Creating a lead magnet or "freebie" and a ton of other amazing ways to get more leads in your business
- What to do with "cold" leads and how to turn those into sales
- Utilizing live events to grow your list
- Improving your SEO so more people are able to find you

Sign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

On today's episode, we're delving into the world of legal issues within your business with Berkley Sweetapple. As a litigation attorney, Berkley saw many entrepreneurs get into expensive legal trouble that could have been avoided with better contracts or legal help at the beginning of their journey.

Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. Regardless of where you're at in your biz, this episode has some super valuable legal information you won't want to miss!

We're discussing:
- What prevents us from seeking legal help with our businesses when we're first starting out
- Why law and the legal side of your business can feel so intimidating or overwhelming
- Common legal problems Berkley sees with entrepreneurs and small businesses
- The dangers of using contracts found online from google or unreputable sources
- Necessary clauses you might be missing in your service contracts
- The potentially super expensive consequences of not investing in the legal side of your business before it's too late
- Berkley's experience juggling being a mom on top of being an attorney and an entrepreneur


You can check out Berkley's website and find her contract templates here.  You can also follow Berkley on Instagram, @berkleysweetapple.

Sign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This week on Through The Marketing Lens, we are discussing the best platforms to be using to reach even more of your ideal audience. If you're among the many business owners I see spending the majority of their marketing energy on social media, this episode is for you. The truth is, other platforms do a much better job of getting your content in front of new eyes than Facebook or Instagram do. 

In this episode, I'm giving you the details on the hierarchy of content platforms, ranked in order of how much control over your content you have and the impact that kind of content has on subscribers. We're going over:

• The number one platform to use and why it's been at the top for decades
• How to tailor which platforms you show up on to your specific business type
• Re-evaluating what kind of content makes most sense to market your business
• Why the most popular social media platforms are near the bottom of the list
• Action steps you can take right now in order to start improving your marketing strategy and showing up on the platforms that will get you the best results

Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

For our last episode of 2021, we're talking to the wonderful Jenny Melrose all about Instagram and improving your social media marketing strategy. Jenny is a content marketing and business strategist who helps entrepreneurs better understand their messaging and unique position in the online space. 

Jenny is taking us through her best tips for showing up on your Instagram Stories authentically and using Stories to sell effectively and grow your business.

We are talking about:

• Why Instagram is Jenny's social media of choice
• Getting crystal clear on your ideal audience, what kind of content you create and WHY you make that content
• Setting yourself up as an expert on your profile so your audience keeps coming back to learn more from you
• Tips for showing up on Stories and getting into your audience's DMs without feeling "spammy"
• How to use the data in your insights to improve your strategy

Click here to get Jenny's Instagram Engagement Guide or you can reach out to her directly on Instagram to learn more and ask questions.


Sign up for our weekly email list by clicking here!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

On this bonus holiday episode of Through The Marketing Lens, we are diving into one shift you can make in your marketing that will have an incredible impact for your business. Now more than ever before, consumers want to know and trust the brands that they buy from. 

Whether you're a product or service based business, this one genius change to increase trust with your audience will absolutely transform your marketing.

We’re discussing:

• Current marketing trends and what consumers are looking for right now
• How to create visibility for your brand that will actually convert to sales
• Why TRUST is the most important factor to consumers and the best way to build trust with your audience
• Mindset shifts and other tips to help you feel like the expert you probably already are
• How to change your messaging throughout all of your marketing to reflect this shift

Interested in hearing more about this? I have SO MUCH more to share with you! Join us for a FREE LIVE WORKSHOP all about improving your marketing, on Thursday, January 6, 2022 at 5pm EST. Sign up now to save your spot! You DON'T want to miss this! Learn more at katrinaaronson.com/magneticmarketing


Sign up for our weekly email list by clicking here!

Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com