Through The Marketing Lens

As we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on. 

We are always thinking about those things, but what I really want to talk about is the trend of going deeper with brands specifically in your marketing. This episode is all about marketing trends for 2023 that will create more brand loyalty. 

We are not talking about creating more revenue because that is short term. We are talking about brand loyalty so we create not only revenue, but recurring revenue. 

Listen to the episode to find out what the first two trends you can start to implement into your business now to increase your brand loyalty. In this episode of Through The Marketing Lens, you will hear:

• Why brand loyalty is so important
• The first two trends to build your brand loyalty
• How to actually align marketing and sales in your business
• The value of creating an incredible customer experience

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with going deep with your business, you’ll thank me later.

Resources mentioned: 

If you want the full breakdown of all of our 2023 trends, I have the full list in a worksheet for you so you can get a jump on your 2023 marketing: www.katrinaaronson.com/marketingtrends 

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

Social Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start?

I’m chatting with social media agency owner Katie Love, and she is sharing her top tips for getting results with your marketing efforts. These tips will jumpstart your confidence when it comes to social media.

There are straightforward steps to take to start to see results! And one of the most critical factors is your social media strategy will be unique to your business and your ideal audience! It’s not a one-size fits all approach. 

Ready to feel confident when marketing your business? Listen to the episode to find Katie Love’s top tips for making the most of your marketing efforts and how to build your business strategically.

In this episode of Through The Marketing Lens, you will hear:

• Katie’s background and mission behind her agency
• The power of connection in social media marketing
• What it takes to step into a million-dollar business mindset
• Where to start with your social media strategy
• Current trends and how to data to find what works
• The biggest mistakes Katie sees that business owners make

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with social media, you’ll be glad you did

Connect with Katie Love: 

• Connect with Katie on Instagram
• Visit Katie’s Website

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

We all know the importance of video content, but still so many of us still can’t show up because we are so fearful and uncomfortable with it. But the truth is it’s not just a feeling that comes without reason. 

In fact, your brain is keeping you safe by making you feel fearful. But have no fear… today we are going to talk about not only getting more comfortable on video and understanding why you have held yourself back for so long.

Don’t believe me? Listen to the episode to find out how your brain is holding you back from showing up on video and 6 ways to get more comfortable with showing up on video! It’s time to understand and use this to your advantage.

In this episode of Through The Marketing Lens, you will hear:

• The real reason we avoid recording and sharing video content 
• How to use rehearsing and practicing to build your confidence
• Being open to constructive criticism to improve your content
• How to schedule in time to create content to avoid self sabotage 

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with showing up on video, you’ll thank me later.

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

Tired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there’s a new trend or method to try.

Don’t get me wrong… I am ALL for dabbling in new ideas, and I am a guinea pig for new strategies. But those are not my main strategy. If I want to grow, I want a big part of my focus to be proven strategies first and foremost – and then we test and play. 

Ready to get the facts, without the fluff? Listen to the episode to find out what 4 marketing strategies you need to nail for 2023!

 In this episode of Through The Marketing Lens, you will hear:

• The four main essentials to focus on in the new year 
• How to elevate your customer experience from the start
• Why short form video content is so powerful for marketing
• The power of building a personal brand
• How to incorporate influencer marketing with focus on relationships  

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with knowing where to focus your efforts in 2023, you’ll thank me later.

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

Do you struggle with letting go of doing ALL the things and not wanting to outsource anything... Because "nobody can do it like you."


I get it… and it's a very COMMON struggle for entrepreneurs. But it's something that must happen if you want to scale your business and reach those massive goals you have! 

There's even psychology to back this up! Our subconscious does not want you to grow. It wants to keep us safe and comfortable. The subconscious mind is what causes us to self-sabotage and stay stuck. 

Luckily, I've been in your shoes, and I'm here to share all the juicy reasons why outsourcing is a non-negotiable in your business. I'm also sharing the 6 ways I outsource to make my life easier!

Don't believe me? Listen to the episode to find out how you're self-sabotaging your business success. It's time to learn how to overcome this hurdle and start outsourcing! 

In this episode of Through The Marketing Lens, you will hear:

• How you are self-sabotaging your business success
• SIX different ways to start outsourcing
• Tips to make outsourcing work for YOU personally and professionally
• How to decide what to outsource first  

So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with outsourcing, you'll thank me later.

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

Do you feel like being successful has to be hard? It’s very common in the western society. We are taught that success is a direct result of how hard you work.
 

But the truth is we have been sold a LIE! It doesn’t have to be that way…You CAN achieve success with ease by reprogramming the subconscious mind!

I know, I know. That sounds a little woo-woo. But your subconscious mind is a very real and powerful thing, and it’s scientifically proven. 

Don’t believe me? Listen to the episode to find out what hypnotherapist Jenna Holloway has to share about how reprogramming the subconscious mind allows us to create success with ease!

In this episode of Through The Marketing Lens, you will hear:

• What it means for run a 6 and 7 figure business with ease
• The inner work that goes into reprogramming our conditioning
• How to learn to trust yourself and your intuition 
• The role the subconscious mind plays
• How our limiting beliefs show up in business

Connect with Jenna:
Instagram: @iamjennaholloway

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.

As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follow trends, I learn the psychology behind what’s working. And I always go a bit further into the brain-science behind it. 

The benefit of this is you will learn how to apply these strategies and establish a brand that STANDS out when tapping into the five senses. Like many large businesses do to keep them top of mind and create a brand experience.

This week’s episode of Through The Marketing Lens, we are diving deep into:

• How our senses influence our emotions and bypass conscious thought
• Using the five senses to create a memorable brand experience 
• Examples of how to tap into the five senses in your marketing
• The impact of using smell in your perceived brand value

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

You’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales? 

I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to shift your perspective and share some facts on what works and what doesn’t when it comes to sales!

We are diving deep into how to use sales to create scarcity in your customers and actually increase your brand's value! I know there’s a lot of advice out there, but I'm here to give you exactly what you need to know- NO FLUFF!

In this episode of Through The Marketing Lens, you will hear:

• How to approach holiday sales as a business owner
• Creating scarcity to increase brand value
• Alternatives to discounting high ticket products or services
• What is price anchoring and how it works
• How to use sales strategically like many major brands 

P.S We are having a Season 3 Launch GIVEAWAY… details are in the episode! Don’t miss out!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

As a busy business owner, you know just how difficult it can be to deal with the looming “recession” on top of everything else you have going on. You face it daily via social media, the news, friends, and family.

Let’s be honest. All of that negativity can be exhausting, overwhelming, and leave you feeling DOWN — especially when you don’t know how to PREPARE your business. 

The key to not letting the “recession” take you and your business out with it — is the ability to prepare, be strategic, and approach it to find a solution. It’s certainly not easy to ignore the Negative Nancy complaining about how much “it sucks.”

Luckily, you have me here in your corner… rooting you on and sharing the THREE key areas you MUST focus on to come out on TOP of this recession.

In this episode of Through The Marketing Lens, you will hear:

• How to stop being triggered by the looming “recession.”
• Why recessions aren’t all bad... Aka, the benefits of approaching it strategically
• How to proactively create the 2.0 version of your business (action steps included)
• The cycles of the economy and how to ride the waves to your benefit
• How to prepare for the recession and be a better leader
• The importance of investing strategically for your future
• Why it’s time to PUSH forward and not pull back from content

 
Links mentioned in this episode: 

• Harvard Business Statistic
• Check out the other episodes for more tips that ACTUALLY work

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This mini-episode of Through the Marketing Lens is a quick update on our schedule for the summer. We're taking a short break, but you'll still be getting a few of our most loved episodes re-posted on here so you don't miss out on any juicy marketing tips! Season 3 will be back in September and better than ever!

Until then, we'd like to hear from you:

• What content do you want to see in Season 3?  
• What marketing, messaging, or mindset questions do you have?  
• Who would you love to see as a guest on the podcast? 
• Is there anything we have covered in the past that we should dive deeper into?

Reach out to Katrina directly via email, [email protected] or DM her on Instagram with your suggestions, @katrinaaronson_consulting.

Make sure to hit follow so you can get the newest episodes right when they drop in September!

Click here to subscribe to our email list and stay up-to-date with the podcast!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com