Through The Marketing Lens

About Today’s Episode:In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of winter, where we pause and strategize for what's next, every season plays a crucial role in shaping a successful online business, service-based business, or consultancy. This discussion isn't just about ...

About Today’s Episode:In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Katrina shares invaluable insights and strategies for restructuring and optimizing your content creation process. This episode is a goldmine for anyone...

About This Episode: In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous figures like Maya Angelou, have faced this daunting obstacle. This episode isn't just about understanding Imposter Syndrome; it's about equipping you with practical, actionable tools to overcome it....

We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’s one of the topics that many of us would like to avoid, but it can cost you in the future.The information in this episode will help you to make sure you and your business are protected! Regardless of wh...

This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. We have to learn it’s okay to choose ourselves and listen to our intuition, instead of just putting our head down and pushing through things while the rest of our life suffers.In this episode of Through The Marketing Lens, you will hear:Why I decided to “n...

There never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot.This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total reaction mode all the time. Getting out of that STARTS (does not end, but starts) with actually having a revenue plan, and from that plan, you get to...

As a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up! I get it - but that’s why today I'm here to bring you the no-fluff info on AI! What is it, what do you need to know and how can we actually begin using it in your business.There’s so many different softwares and opinions on AI, but the fact is we can’t ignore these advances! Instead we need to take advantage of how we can use AI ...

If you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU. Spirituality is a big part of my life. I am not religious, but spirituality is about connection with self and God or the Universe. And the more I learn and connect with those things, the better my business gets. So, I'm interviewing Candice Rasa today, the founder of Rasa Healing, with 13 years of experience utilizing transpersona...

Ready to have your mind blown? I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing. What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening t...

We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode!These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you show up! I’ve said it before and I'll say it again… While social media continues to matter, it is NOT the most important thing!And just to be clear – t...