Through The Marketing Lens

In today's episode of Through The Marketing Lens, you will learn: 

• Why most businesses end up failing before the ten year mark and the stats behind that
• The difference between GROWING and SCALING your business (no, they’re NOT synonyms)
• Actionable steps you can take NOW so scaling comes easy

We’re talking about:

• Scaling your business effectively, rather than just growing
• Increasing your revenue while minimizing increases to your costs
• Two specific things to look at as beginning steps to cutting costs and growing revenue
• Making smart decisions based on your strategy with scaling in mind
• Five tips that have helped me the most in scaling my own business 

More resources: 

• Get access to my free mini-training Content to Scale™ and learn the content strategy that has helped me and dozens of my clients to scale their business’s marketing with ease.
• Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn:

• What content marketing really is
• How content marketing will help your business
• Five different ways that you can implement content marketing into your overall marketing strategy 

We’re talking about:

• Content marketing as a strategy (AKA not just an occasional post on social media)
• Using podcasting, blogging, video content, social media graphics, and books to get your knowledge out there
• Why content marketing works from a psychological perspective and the statistics that back this up
• Picking the platforms that you will show up on based on where your ideal client is
• How to determine what kind of content you should be sharing and building your strategy around that

More resources: 

• Click here to learn about my free content roadmap, a great way to get started on your personalized content marketing strategy.
• Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In today's episode of Through The Marketing Lens, you will learn: 

• What attraction marketing really IS
• How you can use it in your business to get more leads that convert
• Three essential components in the basic attraction marketing formula

We’re talking about:

• What the "attraction" part of attraction marketing is all about
• Ways to provide value to bring in new leads and gain trust immediately
• Why storytelling is SO powerful in marketing and the psychology behind it
• The importance of sharing the experience and results for your customer, not just the features and numbers
• How this all ties back to your content 

More resources: 

• Sign up for the free Content to Scale™ mini-training with Katrina Aronson here! Join us LIVE on June 9th at 6pm EST.

Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In today's interview episode of Through The Marketing Lens, our guest Bettina Carey will be teaching us: 

• Why getting on a stage is an incredible marketing opportunity for any business owner
• How to get over your fear of public speaking (OR learn to embrace that fear)
• Finding opportunities to speak in front of your ideal audience

We’re talking about:

• Public speaking as a marketing strategy and why it works
• Bettina's story and how she got to where she is today
• The best advice for getting over your fears and onto the stage
• How COVID has made public speaking more accessible than ever before
• Researching and applying for speaking opportunities that are most aligned with your business/expertise/customer

Learn more about Bettina Carey at the links below: 

• Check out Bettina's website and learn more about We Empower You
• Sign up to get your free ticket to the We Empower You Virtual Summit on Wednesday, June 8.

Click here to sign up to join the FREE Content to Scale™ Training from Katrina Aronson

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In today's episode of Through The Marketing Lens, you will learn: 

• The totally normal and common mindset blocks entrepreneurs face as their business starts to scale
• How to get out of the plateau phase that most businesses go through after the new biz buzz wears off
• Why you should stop comparing yourself to the people ahead of you

We’re talking about:

• Why no one really talks about the ugly part of the process of scaling and growing your business
• The three directions I see business owners go once they hit that plateau phase
• What it's like after this phase if you can get through to the "other side"
• How this all connects back to your marketing and content creation

More resources: 

• Join us for Content To Scale™, Katrina's FREE Live Mini-Training on Thursday June 9! ( or go to katrinaaronson.com/contenttoscale)
• Click here to join our email list to get more marketing tips, free downloads and more!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In today's episode of Through The Marketing Lens, you will learn: 

• How to get out of the push, and instead get into a flow in your marketing
• Where the lack of connection with your audience comes from
• My step-by-step process to ensure the content you are creating will encourage connection with your audience WHILE keeping you out of "push mode"

We’re talking about:

• Gaining clarity around what your audience wants from you and how to actually connect with them
• The science behind why we crave connection and the dangers of using social media for the wrong reasons
• Creating a healthy marketing cycle and getting into a flow with content creation
• Using market research to find out exactly what your ideal client wants to learn from you and why it's important to conduct this research on a number of different platforms
• Focusing on building connection rather than your next sale 

More resources: 

• Join us for Content To Scale™, Katrina's FREE Live Mini-Training on Thursday June 9! ( or go to katrinaaronson.com/contenttoscale)
• Click here to join our email list to get more marketing tips, free downloads and more!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this week’s episode of Through The Marketing Lens, we’re speaking with Amela Shabich all about becoming a guest on other’s podcasts in order to reach new audiences and grow your business. Amela started a PR agency that helps passionate entrepreneurs get onto the podcasts that they are most interested in and aligned with. 

Amela is sharing incredible tips and practical advice for pitching yourself as a valuable guest and sharing your story authentically to attract your ideal clients.

We’re diving into:

• Why getting on other’s podcasts is an incredible marketing opportunity for your business
• How Amela got her start as an entrepreneur and why she went into PR and podcasting 
• Figuring out what podcasts you’d want to be on by narrowing down exactly who you’re talking to and using market research to your advantage
• Perfecting your pitch, following up the right way, and how to get a “yes!”
• Practical tips for pitching to your favorite, most aligned podcasts
• Being your most authentic self and showing genuine interest 

Connect with Amela on Instagram, @amela.shabich or on her website at urbanbloomboutique.com

You can also join Amela's Podcast Guesting Facebook group here!

FREE Pitch Checklist

FREE Guide How To Be A Great Podcast Guest


Sign up for Katrina's weekly email list by clicking here!

Please check out my website at katrinaaronson.com where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In today's episode of Through The Marketing Lens, we’re talking about client experience and how to elevate yours in order to stand out from the crowd. Whether you have a product or service based business, your customer's experience is the most important part of what keeps people coming back to you.

We’re going over:

• Why your customer's experience is so important, now more than ever
• How to figure out the ways that you can stand out from the crowd
• User-generated content: what it is and why it matters
• Using your values to guide what things you do to elevate your client's experience
• Thinking about testimonials and reviews as a way to gain insight into what your client's really value about your work

Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In this week's episode of Through The Marketing Lens, I’m walking you through the hardest parts of launching and growing my business, and sharing the mistakes I made along the way that will help you in your own journey. 

We’re talking about:

• How I got my start as an entrepreneur and my background in finance, fashion, and  social work
• Finding value in your past experiences, even if it seems unrelated to your dreams
• Feeling like you’re running out of time or falling behind on your plans
• Using my time consulting for small businesses 
• Learning to not tie my business’s successes to my personal successes 
• Being responsive rather than reactive 
• How to scale your business rather than just piling more things onto your to do list

Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com

In today's episode of Through The Marketing Lens, we're going over an often scary but exciting transition in every entrepreneur's journey... RAISING YOUR PRICES. This is something that pretty much everyone struggles with at some point so we're diving into how to know if it's the right time, and how to do it well.

We’re talking about:

• Signals to pay attention to and how to know if you're ready to raise your rates
• Mindset struggles that are holding you back or preventing you from upleveling
• Debunking some common fears around increasing prices
• How to communicate with your current clients about the change and best practices for transitioning
• True stories about some of my clients who have successfully increased prices, (without everything going wrong as they may have feared)
•  Why all of this is important for growing your business

Sign up for our weekly email list by clicking here!

Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [email protected]
• Visit our website: www.katrinaaronson.com