Permission Sales

Throwback: How to 12X Your Everything

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QUESTION: Are you 12X? Professional insurance agents aren't throwing mud against the wall to see what sticks. Super producers are in the right mindset, they have a plan, and they go for the jugular. They ask for the business, they demand attention, they require the insured's permission, they get awarded a signed Broker of Record Letters, and they build a $1,000,000 or more Book of Business. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will explain how to become 12X.


Episode Highlights:

  • Charles explains what 12x is all about, where it is used, and how important it is. (2:10)
  • Charles says there is no reason not to be able to prospect greatness. (05:20)
  • Charles explains that productivity is an aspect of being successful in almost anything we do. (9:18)
  • Charles discusses the importance of knowing your numbers. (10:58)
  • Charles shares that he always loves hearing stories about Brokers of Record. (12:57)
  • Charles explains that in the insurance industry, permission is one of the most important things to keep in mind. (14:21)
  • Charles shares you can get more accomplished with a very tight relationship with one underwriter than you could ever get with a very strategic plan. (17:37)
  • Charles explains the importance of the 12x mindset and focusing on your micro-niche. (20:31)
  • Charles shares that sometimes business owners don't know exactly what's in their own best interest. (24:19)


    • Key Quotes:

    • "Lot of people can show up. But not a lot of people can show up and deliver. If you can show up and deliver, you are essentially writing yourself a blank check for the future. Sky's the limit if you're 12x." - Charles Specht
    • "I also know that you can get more accomplished with a very tight relationship with one underwriter than you could ever get with a very strategic plan." - Charles Specht
    • "You're not in the insurance business. You're in your micro-niche, your unique industry, of your prospect. And that's 12x. That is the mindset that you are in." - Charles Specht


      • Resources Mentioned:

      • Reach out to Charles Specht
      • Permission Network Insurance Agency, Inc.
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        Permission SalesBy Charles Specht
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