Jason Gearld joins Brian to talk about building Phoenix Handlebars, why fewer bends and clearer choices sell better at the counter, and how dealers can create a parts department customers want to visit.

Jason also shares practical hiring tips from his work with MotorcycleIndustryJobs and why trade shows still matter for local stores.

What you will learn:

• A simple spec approach that makes bars easier to sell

• How to merchandise new parts without turning into a discount bin

• Customer experience moves that increase repeat visits

• How to write job posts that attract riders and not just resumes

• Why dealers should adopt a product storyteller inside parts

Connect with Jason:
Phoenix Handlebars: https://phoenixhandlebars.com
LinkedIn: https://www.linkedin.com/in/jason-gearld-2451408/
MotorcycleIndustryJobs: https://www.motorcycleindustryjobs.com

Watch on YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A
Sponsor: MotoHunt Dealers https://dealers.motohunt.com