You know when an ordinary business owner or manager is thinking of switching MSPs, they have a series of tick boxes that sit in their heart. You must tick all of the boxes before they'll feel comfortable talking to you.

Things like: 

This tick box sits in their heart because it's all about their feelings and how they feel about you, versus your competitors. Let's explore that in today's Monday Motivation. 

Paul's 5 min Monday Motivation for 20th April 2026