TIE Unearthed

By Philippa WhiteBusiness

TIE Unearthed episodes

April 01, 2022 Ep:#47 Sascha Mayer on how disruptive design can impact lives
How can design solve real world problems?

And how can you use the knowledge and skills you have, to create something brand new on your terms?

Today we’ll be talking with Sascha Mayer about how disruptive design can impact lives.

Sascha is the CEO and co-founder of Mamava, a company on a mission to create a healthier society through infrastructure and support for breastfeeding.

She is a mom to two, now, teenage children. But when she was breastfeeding her first and discovered the challenges mothers faced trying to breastfeed after returning to work, she realised she had to do something about it.

The story is fantastic. One of, as they call themselves, reluctant entrepreneurs.

We hear about how external factors can really push something into motion.

The complexity of selling something that no one knows what it is. But something that is literally needed – everywhere.

And about how breastfeeding is truly a complicated cultural conversation.

There are some fantastic learnings and take aways in this chat – so definitely get stuck in.

If you’re keen to find out more about Mamava, check them out here.

So grab that favourite beverage. Or throw on those running shoes. And here is an inspiring chat with Sascha.

And please don’t forget to let us know what you think of this episode, leave a review and subscribe.

33 min
March 18, 2022 Ep:#46 Em Cena and providing a future for the children of Brazil through art
I’m sure you are aware of the power of art and dance.

But have you stopped to think of that power and how it can impact children that come from incredibly difficult backgrounds?

Today I’m speaking with Betania Gonçalves da Silva, the co-founder and Executive Coordinator of Em Cena Arte e Cidadania, (On Stage: Art and Citizenship) an NGO based in Recife Brazil.

Em Cena was founded in 1998 by a group of friends who were tired of complaining about the social problems in Brazil - so decided to make a difference. They work with children and teens from one of the poorest areas of the city – houses without running water, and a community that faces the challenges of drugs, violence and more. And their mission is to impact the lives of these young people through the arts.

But they were severely impacted by the pandemic. Unable to run in-person activities for the children meant that the relationship with the community and local partners weakened significantly. And the future of these children’s lives, in many cases, depends on Em Cena.

Today we talk about the reality on the ground in one of the poorest areas of Brazil.

What do these children face every day?

What are the gender issues in the favela?

And what happens when the children step out of the favela, for even just an afternoon or two a week?

We cover off a lot here. So grab your favourite beverage. Or throw on those running shoes and here is an inspiring chat with Betania.

And please don’t forget to let us know what you think of this episode, leave a review and subscribe.
35 min
March 04, 2022 Ep:#45 David Webster on the power of human centric organisational culture design
Where are you from? Where are you based? Where is your company based?

And then the million dollar question - Does any of this this actually matter?

Today I'm speaking with David Webster, and this is exactly what we'll be talking about. What are people wanting? Where do people want to be? And does that have any impact on how we run a business or how people can do their job?

The power of human centric organisational culture design.

David was born in Milan, Italy, started his career in advertising in London in 2001, and he’s been living in Singapore since 2008 where he eventually led BBH as APAC MD, and worked with brands such as Nike, Netflix and Uber.

With a desire to change outdated working practices in the advertising industry and pioneer new, more sustainable ways of working, he co-founded The Carrot Collective in 2020, a global decentralised creative company that has been leading the development of new remote working practices focused on organisational culture and life-work balance.

We’ll be talking about reinventing a 40-year-old industry, across very different parameters.

How they built an organisational culture that is based around people and not places. We talk about the disciplines necessary to build a company that is human centric.

And then David get's us to reflect on something. As a business owner, who is your customer?

There is a lot here.

So throw on those running shoes or grab that favourite beverage, and here is David.

And if you want to check out David’s TED talk you can find it here.

Please don't forget to let us know what you think of this episode, leave a review and subscribe.
38 min
February 18, 2022 Ep:#44 Victoria Brooks on the power of truth as a force for change
How can we move the gender divide conversation on without anger and defensiveness?

What truths need to be unearthed for that to be possible?

And then, once the lid has been lifted on these issues, what solutions can truly make a difference?

Today my long time super close friend Victoria Brooks is with us. And she has a love for things that matter.

Victoria is a strategist specialising in the development of stories that inspire environmental and social impact.

She has been featured in the Guardian for their famous piece on sexual harassment in the advertising industry in 2019, was named a Pitch 100 Superwoman in 2019 and was honoured as one of 30 industry inclusivity champions in the IPA’s inaugural list in 2020.

Today we will be talking about the power of truth as a force for change.

We’ll talk about her move from working with strategy and the environment to equality and inclusion.

And we hear about her work focused on closing the gender divide, and the ground-breaking solutions that she’s not only designed, but also implemented with tremendous success.

There is a lot here. But you will be smiling and inspired throughout.

So, throw on those running shoes or grab that cup of tea or coffee, and here is the incredible Victoria.

And please don’t forget to let us know what you think of this episode, leave a review and subscribe.
45 min
February 04, 2022 Ep:#43 Jon Alexander on why the private sector should treat people as citizens and not consumers
What does it mean to be a citizen?

What are we doing to ourselves when we tell ourselves we’re consumers over 3000 times a day?

How is the world changing? And what would the impact be on society if the private sector started to treat its people as citizens and not consumers?

Jon Alexander, Co-Founder of the New Citizenship Project, a strategy and innovation consultancy that aims to shift the dominant story of the individual in society from Consumer to Citizen, suggests in this chat that we are living at a time that presents a remarkable opportunity for change.

We talk about the power of language and how very quickly, due to how we talk about something, we can automatically limit what we believe people are capable of.

We learn about what participatory democracy looks like from a fascinating Taiwanese case study involving the world's first transgender government minister.

We talk about the power of creating community and the vital importance of building agency.

And we reflect on Jon’s book CITIZENS – and why the key to fixing everything is all of us. (You can pre-order a copy at jonalexander.net)

If you want to stretch your brain, and find tangible ways to change things today, tune into this one.

So throw on those running shoes, or grab that favourite beverage, and here is Jon.

And please don't forget to let us know what you think of this episode, leave a review and subscribe.
43 min
January 21, 2022 Ep:#42 Meet the brain behind TIE’s strategy - Ines Vogeler
There is a lot going on at the moment isn’t there?

As we settle into 2022, there is a lot of talk about purpose.

The great resignation is also still hitting headlines, and many companies are feeling it.

At TIE, due to the application process, and the type of experience we offer people, we really do have some interesting reflections on the current state of the workforce and what is happening out there.

Due to the very personal nature of our work, we gain a pretty good understanding of how people are feeling, what people are looking for, what’s missing, and how things in general are evolving.

In today’s podcast I chat with Ines Vogeler, the brain behind TIE’s strategy. And we reflect on all of this.

For over 30 years, Ines worked at Leo Burnett as a global Strategic Planner. She interviewed people in their natural habitats all over the world to uncover the provocative nuggets that allowed others to understand people from the inside-out.

A few years ago I was so lucky to have captured the attention of Ines, and since then, she has been helping us hone our messaging.

Where TIE was strategically, even a few years ago, is very different to where we are now.

And we cover a lot in this conversation.

We talk about the power of community. What that means. And what happens when you manage to create that.

Ines talks to us about the power of following your instinct and what happens when you push yourself to do something before you’re ready.

We hear about the power of thinking differently and human brands.

And then we dive into us working together and how Ines helped us evolve our strategy. We talk about what was originally blinding us and what is happening now.

She also tells you why she thought I would never talk to her again - which I’m still, to this day, mortified by.

Ines is an absolute force. You’ll enjoy this one. So throw on those running shoes, or grab that favourite beverage, and here is Ines.

And please don't forget to let us know what you think of this episode, leave a review and subscribe.
42 min
January 07, 2022 Ep:#41 Ben Ashton on the secret to realising your purpose
What goes into being a successful artist?

And what is fundamental when it comes to making a living in the art world?

Today I’m speaking with Ben Ashton, a master of subversion. His art is both beautiful and challenging; a clash of past and future that merges classic techniques with new ideas.

GQ style called him a modern master, and his work, inspired by old master techniques, has been embraced by the global pop surrealist movement.

We talk about the power of patience and resilience to realise your purpose.

How necessity truly was the mother of invention – and the main creative idea – when Ben executed the “Fall in Love Again” official video by Rag'n’Bone Man.

We talk about the power of flexibility and networks.

How to live out your purpose… and follow your heart.

And pursuing and maintaining a brand that is truly authentic.

Ben talks of fighting against the traditional London art scene. And what that means. And then his route to feeling content.

And we end on a glimpse to what his next show is going to be about. Which is super cool!

This is a must listen. I was totally buzzing at the end of this one. The energy is electric. And it was SUPER FUN to record.

So throw on those running shoes or grab your favourite beverage. And get inspired, with Ben.

You can follow Ben on Instagram: @benashtonart

Watch the Rag'n’Bone Man video here.

And check out Ben’s Youtube here Www.YouTube.com/benashtonart
36 min
December 17, 2021 Ep:#40 How capital markets can decarbonise the planet with iClima Earth
We have to cut emissions by half by 2030.

That’s what came out of the Cop26.

So, HOW are we going to do that? Where is that going to come from?

And more specifically, where is the tool to say we’re on track?

Who is monitoring this? And then the million dollar question – are the box ticking ESG strategies going to be enough?

In this podcast I talk with Gabriela Herculano and Shaila Leekha, co-founders of iClima Earth, an impact green FinTech with one sole focus – to use capital markets to decarbonise the planet.

Gabi and Shaila are both Wharton MBA graduates, with over 45 years of professional experience between them in the finance and energy sectors. After meeting at GE Capital in London, they decided to join forces, and use their power to decarbonise the planet.

Today they talk to us about the journey of getting to where they are now and what they are doing to make real impact.

Gabi tells us of her time in Glasgow when she presented at the Cop26. …and they talk of their hope.

Keen to hear how capital markets can decarbonise the planet? How you can also be a part of this movement? And what is in store for the next 10 years? Have a listen.

If you’d like to check out iClima.Earth click on the link. If you would like to reach out to Gabi and Shaila they would also love to hear from you. Please reach them on linkedIn on the links above.

We have opened entries for our next TIE Accelerator programme, kicking off January 31st. This project will fill up fast. If you're keen to broaden your horizons, break through boundaries and ultimately BE and DO more. Reach out to learn more [email protected] or check out the video at apply.tieaccelerator.com. We'd love to work with you.

And please don't forget to let us know what you think of this episode, leave a review and subscribe.

41 min
December 03, 2021 Ep:#39 Protecting the biggest Coral Reef system in the Atlantic
When there is a hurricane, the first line of defence are the reefs.

But after a hurricane, then what? The reefs will of course be damaged, but who repairs them to ensure they recover as fast as possible, so they can continue to be that line of defence?

This is something I never thought about before this conversation.

Reef systems around the world are under threat.

Hurricanes are one major one. But there are many others.

And the MAR system, the biggest Coral Reef system in the Atlantic, faces some very real challenges.

On today’s episode I talk to Maria Gonzalez, the executive Director of the Mar Fund, a regional environmental fund established to support conservation efforts specifically in the MAR Ecoregion. Its mission is to drive regional funding and partnerships for the conservation, restoration and sustainable use of resources in the region.

Maria has been with the MAR Fund since it’s inception.

And Maria has lived through a lot.

We hear about the challenges that reefs around the world are facing.

And what the Mar Fund is doing to respond to them.

We then talk about the exciting project that TIE will be working on with the MAR Fund in early 2022.

This conversation will get you thinking.

We’ll talk about the power of sustainable business to save the region.

And how you can be a part of this movement.

Maria brings all of this to life for us on this chat. So sit back relax, and here is Maria.

We have opened entries for our next TIE Accelerator programme, kicking off January 31st. This project will fill up fast. If you're keen to broaden your horizons, break through boundaries and ultimately BE and DO more. Reach out to learn more [email protected] or check out the video at apply.tieaccelerator.com. We'd love to work with you.
34 min
November 19, 2021 Ep:#38 The power of the reusable glass bottle with Caren McNamara
Did you know that 75% of glass bottles in the US end up in landfills?

Did you know we are facing a serious glass shortage?

Have you ever stopped to think about the carbon footprint of a glass bottle? And how easy it is to decrease it?

Today I’m chatting with Caren McNamara, Founder and CEO of Conscious Container, a benefit corporation bringing the refillable glass bottle marketplace back into the US economy.

Something that is desperately needed – from a supply chain, environmental and financial point of view.

We talk about how and why Caren went from working at IBM, to creating a start-up, and living out her life’s mission.

We hear about the surprising challenges she’s faced along the way.

And the next phase of this exciting adventure.

Caren has seen and experienced a lot on this journey, and she shares some beautiful insights on this episode. And leaves us with so many nuggets of incredible inspiration.

So grab that favourite beverage or throw on those running shoes, and enjoy this chat with Caren.

We have opened entries for our next TIE Accelerator programme, kicking off mid-January. This project will fill up fast. If you're keen to broaden your horizons, break through boundaries and ultimately BE and DO more. Reach out to learn more [email protected] or check out the video at apply.tieaccelerator.com. We've love to work with you!

38 min