TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie talks with songwriter Kaydence and Hip-hop artist Armani White about the TikTok-ification of music, hooking listeners, and what works — and doesn’t — in the never-ending quest to make a good song. Plus, how is TikTok changing the way we listen to music? Music industry expert and consultant Tatiana Cirisano weighs in.  

Kaydence is a two-time Grammy-Award winning songwriter and artist who has written songs for Ariana Grande, Brandy, Beyoncé, Jennifer Lopez and ZAYN, among others.  

Armani White is a rapper known for his N.O.R.E.-sampling viral hit, “Billie Eilish.” which first made waves on TikTok in 2022. Since then, he has signed with Def Jam Records and released his second EP, Road to CASABLANCO. in May. 

Tatiana Cirisano is a senior music industry analyst and consultant at MIDiA, where she specializes in emerging consumer trends and the intersection of music and technology.  

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