Iain McKenzie is joined once again by Tim Bannister, Director of Property Science and Innovation at Rightmove for a special bonus episode as they look at the data behind price reductions. Rightmove's September HPI data shows that over 36% of properties currently for sale have had a price reduction, with an average reduction equating to £22,700 nationally. Listen to Tim and Iain discuss what the best pricing strategy is in today's market and how to demonstrate this through data to your sellers.