May 07, 2024

Tim Frank: Front Row Seat to the NBA’s Rise

52 minutes

Exploring the Evolution of Basketball Culture

Get ready for an electrifying journey through the heart of basketball culture in Episode 4 of Unglossy: Decoding Brand in Culture! Hosts Tom, Mickey, and Jeffrey are thrilled to be joined by the NBA’s Sr. VP of Communications, Tim Frank. Join us as we unravel Tim's remarkable career path, from his collegiate days at Notre Dame to his quick rise with the Houston Rockets, who won an NBA championship in his first year, followed by the Comets’ impressive four WNBA championships. Tim then takes us behind the scenes at the NBA Headquarters, where he's been a driving voice for the past 22 years.

But that's just the tip-off! We delve deep into the evolution of the NBA brand, tracing its rise from the Magic/Bird Era to the iconic reign of Jordan, and onwards to the globalization of the league. With Tim's insider perspective, we uncover the strategic maneuvers and pivotal moments that propelled the NBA onto the global stage. This episode is an absolute slam dunk for basketball aficionados and brand enthusiasts alike. Tune in and join the conversation as we decode the essence of the NBA brand. Don't miss out!

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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