The Fire Time Podcast

Tim Reed - The Psychology of the In-Home Sale


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“No quotes left behind.”

This week, Tim takes a break from interviews to share a class he taught at the recent Oregon & NW HBPA joint conference about the customer journey from start to finish and building a process that is easy to follow in order to make it easy to buy.

In his class, Tim covers:

  • Combating “LAJ (Looking at Jobs) Syndrome” where time is wasted because of misalignment with customer expectations.
  • The psychology of the in-home sale framework: Understanding the customer’s problem, Setting the anchor, and Confirming the quote, and offering an incentive to buy.
  • Three steps to harness and build momentum intentionally and slowly.
  • How the best follow-up is the planned follow-up.
  • Tune in now to find out why the solution doesn't matter if you don’t understand the customer’s problem. 

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    The Fire Time PodcastBy Tim Reed

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